Scottish Gas Murrayfield enters new era with the launch of “The Murrayfield Experience”
Elior UK, in partnership with Scottish Rugby, has officially launched The Murrayfield Experience following its successful unveiling during the 2024 Famous Grouse Nations Series, which ran throughout November.
The Murrayfield Experience is a bespoke, world-class hospitality and events brand enabling Scottish Gas Murrayfield stadium to offer a wider range of tailored services for events of all sizes. The Murrayfield Experience positions this iconic venue as a year-round destination. From match days as the home of Scottish Rugby, to concerts, entertainment and private functions, this new hospitality brand sets the standard for a premier venue that caters to all.
The Murrayfield Experience blends a century of stadium history with modern culinary excellence, offering bespoke hospitality for rugby fans, families, concert-goers, corporate guests, conference organisers, private event hosts, and more. The appointment of a new head chef emphasises The Murrayfield Experience’s commitment to delivering a world-class food and beverage experience, with a variety of tailored offerings available all year round.
Signature menus, including bespoke ‘Murrayfield dishes’, highlight seasonal, locally sourced ingredients. Located in the heart of Edinburgh, benefitting from excellent transport links, The Murrayfield Experience is rooted in Scottish heritage. It celebrates partnerships championing local food, drink, and business partnerships.
Gerry Devine, Head of Stadium Operations at Scottish Rugby said: "As the home of Scottish Rugby, Scottish Gas Murrayfield embodies our heritage and passion, and The Murrayfield Experience enhances this by offering something for everyone—from families and lifelong fans to newcomers and those seeking premium experiences. Striking this balance is essential, and I’m excited to see how our visitors respond."
Natalaigh Taylor, Head of Marketing at The Murrayfield Experience added: "The Murrayfield Experience is redefining how we engage with our visitors, whether that’s during high-energy match days or exclusive private events. We’re proud to set a new benchmark in stadium hospitality, creating memorable moments for local visitors and tourists."
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Exciting times ahead Craig Stewart Amanda Brown Nick Taylor Jacqui Laycock {Page} Avneesh Sinha Christopher Dennis
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