Veraset’s Post

Data clean room enables easy to use data mesh startegies

⚡Create impact by leveraging business alerts What's wrong with your typical dashboard? No alerting when key metrics are off. In our most recent article, Dennis Zwier explains some ways how to set up notifications when business and operational KPIs are off. Both using manual business ruling and ML powered anomaly detection. Learn the difference between data quality and business alerts, how to turn them into business value, and how to set them up within Google Dataform. 👉 Read the article here: https://lnkd.in/e6jJYd3b #analytics #insights #dataform #businessimpact

We are delighted to announce that BMLL has won ‘Best Alliance / Partnership’ at the WatersTechnology.com Sell-Side Technology Awards 2024, for its collaboration with Snowflake. BMLL partnered with Snowflake in Q4 2023, to empower market participants globally with granular data and analytics, and revolutionise the way the market interacts with Level 3 Data. Earlier this year, we announced the initial historical datasets available via Snowflake Marketplace: Daily Classified Trades, Level 2 Quotes and Millisecond CBBO. This completes the first phase of BMLL’s collaboration with Snowflake and is designed to increase how customers can discover, access and evaluate datasets. The BMLL and Snowflake partnership has enabled an increasing number of capital market clients to access high quality historical data and analytics, covering 100+ venues for equities, ETFs and futures via the growing Snowflake Marketplace and within their private clouds. Clients can combine their private trading data securely with BMLL’s curated market data to create enhanced, augmented and new proprietary data sets, significantly enhancing their decision-making analysis. To read the full story, click here: https://hubs.li/Q02s3bp70 To trial BMLL historical data within Snowflake, click here: https://hubs.li/Q02s3cs60 #HistoricalDataDoneProperly

One of the reasons I love working at Google is because it gives a chance to work with marketers like Juan Carlos (JC) Gaal who sees 10 steps ahead, and is able put any marketing decision into broader business context. His new article is an insightful read about bridging the gap between revenue ops and event tracking in order to "navigate the complexities of the modern market with clarity and confidence". JC emphasizes that businesses often struggle with a disconnect between these two critical areas, leading to wasted data (73% of data goes unused for analytics!) and missed opportunities. Must-read for anyone working with lead generation businesses!

Discover how Trackingplan seamlessly works with Google Tag Manager to deliver cross-service insights from day one across product, business, and marketing people 👇 https://bit.ly/3Of4K3G #gtm #googletagmanager #dataobservability

🎙 Very excited to join Cloud on Air on June 26th to discuss Looker x GenAI and all of our amazing open-source tools currently available for customers. Join us as we chat about: AI-Powered Analysts: How GenAI augments decision-making, not replaces it. Democratized Data: The possibilities when anyone can ask questions of their data, in natural language. The Evolving BI Landscape: Visions of where GenAI might take your analytics strategy. Register here: https://lnkd.in/eUqAn_Xe #GoogleCloud #CloudOnAir #GenAI #Gemini #Looker

As #firstparty #data becomes increasingly important, here are some of the key things you need to think of before choosing your #CustomerDataPlatform, according to #tech agency fifty-five ... #adtech #martech #DigitalMarketing

Register and join Jun 26th cloud on air to learn more about Looker x GenAI

#tbt to when Ian James sat down with NewDigitalAge to discuss all things (M)adTech, and his digital hero ⚡️ "What we do know, is there will be substantial changes across the agency landscape, as client demands continue to shift. In light of the third-party cookie demise, and the focus on the data value exchange, businesses are becoming more and more aware of their data assets – understanding the importance of unlocking that data to drive actionable insights and apply across various channels" #adtech #martech #data #firstpartydata #customerexperience