Venn reposted this
CREATING A LOVE BRAND. Daniel Paulino & Or Bokobza are fast-track conversing the build of their Bozzuto & Venn recently-announced innovation partnership. Both companies hyper-focus on crafting a “raving fan” #customerexperience. This is where Or gave a shoutout to the Snow White & Airbnb. I’m sharing that story as it was patently obvious that Daniel & Or’s Teams’ passion and focus is on experience. It’s catching. Love❤️Brands typically are. Here you go…it may be an imagination-stimulation for your #proptech selection and rollout. “SNOW WHITE CREATED THE UNIQUE AIRBNB EXPERIENCE MILLIONS CRAVE TODAY.” Airbnb needed customers, fast. So when CEO, Brian Chesky , learned the storyboarding trick Disney used to make Snow White, he found his inspiration. Like Walt Disney, he wanted to build a love❤️brand. Snow White was Disney’s first full-length animated film. It would have been a disaster if the movie failed. To de-risk the project, Disney planned out the film in high-level storyboards. This kept emphasis on the experience the viewers have as they watch the film:” Go to the link… https://lnkd.in/dquuWNtg #optech2024 Heather Williams Jamie Gorski @dana hill Reena George Marlana Murdock Ryan Perez, CAM Annie Laurie McCulloh Laurie Lyons Kayla Latson Jad Dersham Karen Key, Executive CPM Matt Cabaniss Melanie G French CPM, SPHR Wendy Simpson, MBA Dana Caudell, CPM® Elizabeth Brown Amick Brad Littlefield