Vellum reposted this
Reintroducing Vellum for 2025 Vellum is a platform that helps teams develop AI products and applications so they can iterate rapidly, deploy seamlessly, and maintain detailed observability. Slope partnered with the Vellum team to reflect Vellum’s evolution and our commitment to making AI development intuitive, scalable, and reliable - and rebrand their brand identity and website. A lot of strategic work goes into developing a rebrand - From the illustrations that help break down complex ideas into visually engaging elements — reflecting Vellum's goal to make advanced AI technology easy to understand and accessible for everyone. To the updated color palette - a balance of reliability and energy, innovation and trust. Calming blues convey stability, while vibrant purples and dynamic gradients add a sense of creativity and momentum. To playful swag - that embodies the sleek, modern look of their new identity, while still showcasing their playful side. Blog post to learn more about the brand - https://lnkd.in/gN-2bvGS #client #rebrand #tech #ai #design #website