Veganuary's 2025 campaign takes a new bold direction. In our Vegan Business Tribe podcast episode 131 I'm joined by Veganuary's Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough? Find out why Veganuary decided they needed a new direction with their marketing and how the campaign faced censorship from the advertising industry before it was even released. Watch the podcast here: https://lnkd.in/eFp2EFbS Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!
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Founder of Vegan Business Tribe | Speaker, presenter, consultant and business mentor | ProVeg Kickstarting For Good Cohort | Presenter of the Vegan Business Tribe Podcast | Husband & father
Why did Veganuary feel it needed to change its message for the 2025 campaign? Creative Manager Andrew Jolly explains how 'just being friendly' doesn't cut through in the TikTok age. Listen or watch the full conversation on episode 131 of the Vegan Business TribeⓇ Podcast.
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Finance Advisor for Small Business
3wThat's a great episode and great insight in the mind behind the genius Veganuary 2025 campaign! Thanks