Vegan Business TribeⓇ’s Post

On Thursday 5th December we'll be joined by Jessica Lohmann Ⓥ for a free live workshop on how to attract mission-aligned customers and clients. 80% of places have already gone, so book your ticket fast here: https://lnkd.in/eP8Evxbb Thursday 5th December 4pm UK / 8am PT / 11am ET / 5pm CET 1 hour on Zoom - Free Sometimes it can be hard to attract customers or clients who are mission-aligned to you as a vegan business. In this impactful one-hour live training, Jessica, founder of Ethical Brand Marketing, shares a powerful strategy for transforming how vegan businesses can connect with the type of customers you are looking for and build a business that thrives both financially and ethically. In this session, you’ll learn to: - Identify the most compelling elements of your brand that resonate with ideal clients - Build a unique value proposition that differentiates you in the vegan marketplace - Leverage simple strategies to connect with clients who share your values without the traditional harmful manipulative marketing and sales tactics - Streamline your message to attract attention in an authentic, ethical way - Implement practical steps to start attracting mission-aligned clients right after the session Expect practical tools and a direct path to make an immediate impact on your client base. Reserve your spot now to redefine your client acquisition!

Not only do we love the work we do on the Reframe Series in partnership with The Growth Distillery but together we want to share it wider. Our Impact Workshops are designed to immerse you in the insights and translate them into tangible actions for your brands. Next up is our Reframe AUTO workshop. Love to see you there, link below to express interest. 🏎 🚗 🏎 TRA Tara #insights #workshop #growth #sharing

Undoubtedly, a pitch distills the essence of a brand into a concise and compelling narrative, ensuring that everyone, from potential investors to customers, understands what the brand stands for and what it offers. Lately, I have been engaged in creating a pitch for my fictitious brand “GreenEats” as part of my business enterprise module requirements at Teesside University and I'm thrilled to share a snippet of the pitch. 🍏🚀 Dive into our vision for a healthier, more sustainable future, one delicious delivery at a time. #Greeneats #OrganicDelivery #BusinessEnterprise #TeessideUniversity Lianne Bell

You won't believe where I found marketing genius. In the rolling hills of Slovenia's wine country. Our recent team trip to Brda wasn't just about sipping wine. It was an eye-opener on authentic business practices. What I learned: Family estate Zarova: • Don't follow YouTube gurus or marketing podcasts • Yet, they're marketing masters • Their secret? Genuine storytelling and top-notch products Klet Brda: • Slovenia's biggest wine exporter • Owned by 400 local families • Proves cooperatives can be wildly successful Olive oil tasting: • Showed that passion can become a thriving business • No niche is too small if you truly care about it They excel at core business principles without ever studying them formally. They focus on quality, authenticity, and deep customer connections. It's a reminder that sometimes, the most valuable business insights come from unexpected sources. Where have you stumbled upon surprising lessons for your work?

A bad name won't ruin your business. But damn, a good name goes a long way. "Carbe Diem" gets my vote for 'best name I've seen today'. Why? 🍝 It's grounded in insights. Carb-guilt is a real thing. The trend of low-carb diets is here to stay - giving permission to ‘seize the pasta’ is a clever move. 🍝 It’s descriptive, yet creative Immediate, clear communication is so important in a grocery store environment. I think this will cut through because it’s fun too. 🍝 I wish I thought of it You know when you see something and immediately think “I wish I came up with that”. Well, you got me, Carbe Diem. What’s your take on names? How important do you think they are? ~ If you liked this post, I write regularly about FMCG marketing, follow me @ Brent Vrdoljak for more.

Your brand speaks volumes about the soul behind your work. It's the canvas where your passion paints its masterpiece, inviting others to join your journey. We’re helping to make vegan businesses known when we get to Network as UN-Usual. Join us for our next Virtual Dinner Party networking event and share your unique brand to grow your business. Find out more and register here to get the Zoom link: https://buff.ly/3WN0Gg9 Amplifying your voice to make your vision visible and your voice heard, creates waves of impact and we want to do it together. Vegan businesses, it's time to shine brighter than ever before. Let's harness the power of your brand to inspire change, to challenge norms, and to lead with compassion. Join the movement, spread the message, and let's redefine the future. VLynn Hawkins and Kathleen Gage CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution(™) https://buff.ly/3Jx5Vsp #BrandMagic #ImpactfulVision #VeganVibes #SoulfulBusiness #CreateChange #VeganVisibilityProductions #VeganpreneurRevolution #KathleenGage #VLynnHawkins

Someone once told me you should never onboard a client you wouldn't be comfortable having dinner with. Relationships are everything in business, especially if you're a retail store carrying other brands, or a product brand looking to get in restaurants or retailers. I always say even if a business relationship ends, you should never burn a bridge. [Image: "Transactional relationships are usually short-lived. Our goal is always to connect in a genuine sense, to make a connection, to build a relationship—ideally a friendship. Collaboration over competition. We never have an expectation of any promotion or social share." Zach Berman, Co-Founder, The Juice Truck Vegan Marketing Success Stories] #Partnerships #BusinessPartners #VeganMarketingSuccessStories #VeganMarketing #VeganBusiness #VeganMarketingBook #VeganBusinessBook #VeganAuthor #MarketingBook #BusinessBook #BCBooks #BCAuthors #LuluAuthor

Cheers to embracing the journey of marketing adventures while relying on the consistent effectiveness of strategy. ☕🌟 Like the reliable brew of your favorite coffee, your approach should ensure your brand's success is flavorful, fulfilling, and always on point. Here's to the perfect blend of innovation and reliability! #MarketingAdventures #ConsistentSuccess #BrewingResults #virtuosocomms #makeyourmarketingsing

🔍 How Small Brands Can Succeed with Focused Marketing Strategies In the competitive world of business, even smaller brands can achieve remarkable success by prioritizing their marketing goals. Two inspiring examples are CICADA Goods and Sol Cacao. Here's how they did it: CICADA Goods: Ethical Impulse Buying 🌱 CICADA Goods, known for their paraben-free, vegan candles, tapped into the power of ethical impulse buying. By focusing on eco-friendly products, hosting pop-up events like their “Valentine’s Sip and Shop Event,” and packaging candles in wildflower seed paper, they’ve built a loyal customer base that values sustainability. Sol Cacao: Crafting High-Quality Chocolate 🍫 Founded by three brothers, Sol Cacao produces high-quality chocolate from start to finish. They’ve gained brand recognition by partnering with local businesses, participating in trade events, and offering workshops on the history and making of chocolate. Their commitment to quality and community has driven their success. Key Takeaways for Your Marketing Strategy: Define Your Target Customer: Be precise about who your ideal customer is. Categorize Your Business: Simplify your business into a memorable category. Unveil Your Unique Benefit: Focus on key benefits that resonate with your audience. Define Your Competition: Identify and clearly differentiate from your competitors. Highlight Your Distinct Advantage: Emphasize what sets you apart from the competition. By learning from these examples, you can create a focused marketing strategy that drives growth and success for your business. For more insights, check out US Chamber of Commerce and Small Business Trends for detailed case studies and strategies. If you're looking for someone that understands these steps in designing a viable scalable strategy for your company whether project or full strategy, send me a DM or book an appointment. https://lnkd.in/gMbxaxn7 #MarketingStrategy #SmallBusiness #BrandSuccess #CustomerFocus #BusinessGrowth #EcoFriendly #QualityMatters #MarketingTips #MarketingStrategy #SmallBusiness #BrandSuccess #CustomerFocus #BusinessGrowth #EcoFriendly #QualityMatters #MarketingTips

Have You Ever Heard Someone Say, "I Want to Start a Food Brand. How Do I Start That?" . . If you are already in the Food & Beverage space - your response might look like - <BIG SIGH> "Are you sure you want to do this?" . . Starting a food brand is an exciting venture, but it can also be overwhelming. If I could only give three short pieces of advice to aspiring food entrepreneurs, here’s what I would say: 1. **Understand Your Market:** Research your target audience thoroughly. Know their preferences, habits, and pain points. This will help you create a product that truly resonates with them and stands out in a crowded market. 2. **Seek Expert Guidance:** Navigating the complexities of starting a food brand can be challenging. Consider hiring a guide or consultant who has experience in the food industry. They can provide valuable insights, help you avoid common pitfalls, and accelerate your path to success. 3. **Build a Strong Brand:** Develop a compelling brand story and visual identity. Your brand is more than just a logo; it’s the promise you make to your customers. Consistent branding across all touchpoints will help you create a memorable and trustworthy presence in the market. This includes QUALITY every step of the way! Embarking on this journey is challenging but immensely rewarding. With these three pieces of advice, you’ll be well on your way to creating a successful food brand. 🌟 . . What would your advice be? #FoodEntrepreneur #BrandBuilding #CPGSuccess #advice #Quality #youcandothis