Valuedynamx’s Post

🚨 NEWS ALERT 🚨 BigCommerce announced this morning they have added three new industry veterans to its leadership roster. Welcome aboard Doug, John and Ryan! We've got BIG things ahead of us, and can't wait to push full steam ahead as we roll into 2025! Here's a little sneak peek into what these three brilliant minds will bring to the table: Douglas Hollinger, senior vice president of go-to-market strategy. Doug will drive the company’s global go-to-market strategy, clarify BigCommerce’s value proposition, positioning and messaging across B2B, B2C and SMB brands and retailers, and most importantly ~ align everything for internal and external audiences. (this is an area I am most excited about and my love language). John Huntington, SVP of global partnerships. John will lead the overall strategy and growth of BigCommerce’s agency partner ecosystem, a network of top B2B and B2C agencies and systems integrators specializing in building beautiful storefronts that deliver amazing customer experiences. John is going to bring a TON of value to this area of the company ~ can't wait to see his magic! Ryan Means, SVP of global services. Ryan will focus on refining BigCommerce services and support functions to deliver against the go-to-market strategy across the B2C and B2B customer base. I'm excited to see how he rolls out a new accountability and reference framework for customers and partners, improving BigCommerce’s standards and delivery requirements. Here's what Travis Hess had to say: “Doug, John and Ryan are all luminaries in ecommerce. Under their leadership, we are rapidly transforming how BigCommerce markets, sells and services our platform. We are invigorating our business with new and deeper ecommerce expertise, energy and agility that will put our team in an even better position to help our customers and partners grow and succeed.” Get ready y'all! BigCommerce is coming in HOT in 2025! #teamonamission #2025 🙌 #leadership #innovation #ecommerce #gotomarket #strategy #vision

We hear it time and again. Gone are the days when you could simply plug in a points program and watch the #retention rates soar. Today's customers expect more, and delivering on those expectations requires #expertise, #resources, and #time that most brands simply don't have. That's why we built Flaunt differently from the start. Check out our latest blog post 👇 https://lnkd.in/gew87iKf

Is the clock ticking for D2C aggregators? A bit like Quick Commerce, in the halcyon eCom days of a couple of years back, money was flooding in to aggregater players as how could they be anything other than a sure bet, right? Now, a bit like Quick Commerce, money is harder to come buy, there's lots of debt to be serviced and the stellar growth trajectory has become a bit more lunar at best. D2C can play a role in your CPG eCommerce strategy, provided that there is a clear shopper benefit of engaging and the volume upsides stack up. So talk to us about making the most of all your eCom opportunities for your brand today! #d2c #aggregators #ecommerce #shopperengagment #sustainablecommercegrowth https://lnkd.in/eMR5pbXh

Something’s cooking at BigCommerce — since the appointment of their new CEO. They have gone in and hired a bunch if execs: Doug Hollinger, new senior VP of go-to-market strategy, who comes from Accenture where he led B2C commerce strategy. John Huntington, senior VP of global partnerships, who comes from Siteimprove, where he was SVP of global alliances and channels. And Ryan Means, new senior VP of global services, who joins the company from Merkle, where he was SVP of technology. I have long been rather underwhelmed with their market positioning, given the fact that they have a very strong feature offering. Perhaps this is the start of a new approach that tries to penetrate further in to the B2B eCommerce space. What do you think? More details here: https://lnkd.in/d_KDxHh7 #bigcommerce #ecommerce #b2becommerce

I've just published a new blog on the DIGITS site, where we delve into the recent Target Circle relaunch and its significant impact on the retail landscape. In this post, we explore:   - 1M New Signups since the relaunch  - A 20% increase in weekly offers  - 2.5X higher offer utilization with auto-apply  - Key insights on promotional spend and incrementality Plus, I share strategic tips on how to leverage these changes for maximum success. https://lnkd.in/g9PwNCMx

"The best partnership is when your clients start selling for you." Just discovered an email that made our entire team's day - a detailed recommendation from one partner to another. Let me break down why this matters: The Journey: - Restaurant partner launches custom-branded app with Pattern - Integrates POS, Payments, and Delivery - Scales operations across multiple locations The Impact (6 Months): 📱 700% growth in monthly revenue purely from the app 📈 50% higher average order value 🚀 Expanded market reach 💪 Complete operational control But here's what really matters... The Transformation: - From depending on aggregators to owning their channels - From paying commissions to investing in growth - From being one of many to building their brand - From being our client to becoming our advocate Why This Matters: In a region where restaurants lose up to 35% of digital revenue to commissions, stories like these show there's a better way. When restaurants own their digital channels, they don't just save money - they build sustainable growth. Behind The Numbers: - Zero commission fees - Full customer data ownership - AI-driven loyalty program - Integrated operations To the partner who wrote this email (you know who you are): Thank you for trusting us with your digital transformation journey. To restaurants thinking about their digital future: This could be your story. Ready to write your success story? Let's talk.

Loyalty Programmes Need a Revamp! In this insightful article by Maria Giacobbe, CLMP™️ in The Grocer, discover why personalised and innovative approaches are crucial for retaining customers in today's competitive market. Learn how brands are rethinking loyalty strategies to create deeper connections and more value for their customers. Read the full article here: https://lnkd.in/eMqw-SHi #LoyaltyPrograms #CustomerRetention #Personalization #MarketingInnovation #TheGrocer #CustomerEngagement

'How can we avoid p*ssing you off?' I asked this question verbatim yesterday to a new multinational retailer we were onboarding for our CVO program at Blend - eCommerce CRO & CVO Agency. Here's the answers: 1. Don't always say 'Yes' Our client had had a lot of experience with agencies who either would: a) Say 'yes' we can do that, to find out in days/weeks that it was not technically possible or achievable. b) Say 'yes' to every idea, and then get feedback months later that they would not have recommended the solution requested by our client. Ultimately, most good clients appreciate that there are limitations as to what an agency can do and that not every idea they have will be the best for the business. As an industry, agencies and consultants, have got to do better at having the confidence to push back. 2. Bring solutions, not problems 'Each month, we'd be presented with a list of issues that had been found and then asked 'what would you like us to do'. Erm, fixing them would be great...' This is something that Peter Gardner and I were guilty of in the early days. For earlier stage agencies providing a retained service, it can feel tempting to come up with a huge list of issues to show you're competent and willing. The issue is that without a solution for these, clients can feel lost and begin to question the value an agency can bring if you're merely finding problems. 3. Don't send long emails 'Just tell me what I need to do'. Similarly to the second issue here 'over communicating' was a big problem, and not having a clear action list in comms wasted time and caused frustration. As an agency and consultant, its easy to fall into the trap of thinking that the client can afford to invest as much time and effort into eCommerce as you do, but the reality will always be that there are multiple other channels and objectives they need to focus on. As an industry, we need to be more mindful of this. #dontpoffclients #ecommerce #shopifyplus #cvo

🚀 Target's revamped loyalty program, Target Circle, is shaking up the retail landscape! Our latest blog breaks down the early results and impacts of the relaunch, offering valuable insights into the program's evolution.  ✅ New Signups: A Promising Start  📈 Enhanced Offer Catalog: More Value, More Engagement  ⚙ Higher Scale and Utilization: Maximizing Impact  💸 Promotional Spend: Balancing Act for Success  🛒 Lower Incrementality: Addressing Challenges Plus, discover key strategies for success, including controlling mass offer spend, running segmented offers, leveraging BOGO promotions, and partnering with Target for in-store signage. Stay ahead of the curve and leverage the power of Target Circle with DIGITS! https://lnkd.in/gqp5tiUb #RetailInsights #TargetCircle #DIGITSAgency

Ready to Dominate the B&Q Marketplace? 🚀 Whether you're a seasoned seller aiming to boost your sales or a newbie diving into online retail, our ultimate guide has got you covered! From applying to become a merchant to mastering returns, here’s everything you need to know to succeed on this dynamic platform. 🌟 ✏ Apply to Become a Merchant: Fill out a simple form, undergo a thorough review, and get ready to sell. 💰 Costs to Keep in Mind: Subscription fees, sales commissions, and shipping responsibilities. 📦 Publish Products: Get your items in front of millions of potential buyers. 📈 Optimise Product Detail Pages: Craft compelling titles, utilise high-quality images and videos. ✂ Leverage Marketplace Promotions: Tap into B&Q’s promotion calendar and set up offers. 📣 In-Platform Advertising: Use sponsored listings and targeted ads to boost visibility. ⬅ Handle Returns Like a Pro: Offer prepaid labels, manage returns directly, and ensure customer satisfaction. For a deeper dive and actionable insights, check out our full blog post. Let’s make your e-commerce journey on B&Q Marketplace a smashing success! 🚀 https://lnkd.in/e-GuVMWS #Ecommerce #BQMarketplace #OnlineRetail #SalesStrategy #DigitalMarketing #Ecommercetips #BQ #marketplaces #multichannel #merchant