UserGems 💎’s Post

One of the biggest mistakes I see marketers make is choosing technology before defining their strategy. Tools are only as effective as the strategy behind them. Before adding a new platform, ask: "What’s my goal, and how will this tool help achieve it?" When strategy leads, tech aligns. What’s your favorite tech that fits seamlessly into your strategy?

Information platforms grow by adding users in volume, but they learn and improve through their power users. Power users are deeply invested in product and service; they are the strongest critics when things are not working precisely right, and the best advocates when they are. Power users are not born; rather, they are created where interest, need, investment and feedback meet. Power users are also a 'cold start' problem. How do you work past that? At Halcyon, we took a straightforward approach: we made one ourselves. That would be Vicky Homan, Halcyon's first power user. Read on for more. https://lnkd.in/gaBfZmBu

Here's why most technology providers waste 90% of their marketing efforts chasing "shiny objects" and not focusing on plugging holes. Last week I recorded a raw video that shows you: ➡️ The issues in your current strategy - talking to everyone ➡️ Our 5 step framework from marketing deficit to amplitude ➡️ How to implement it, fast Working with a handful of tech companies - we're seeing this 10x their client acquisition and marketing efficiency. Full video here: https://lnkd.in/ecEhm4wu It's free, no form to fill out.

There's too much noise in the buying process. Let's please make it simple. Heard this from countless decision makers over the past few years. It's become almost deafening as the numbers of companies and outbound sales strategies have multiplied. Excited to have created Demo Day to help simplify this. On June 26th some of the greatest startups in the GTM space are going to be demo'ing their products: ➡️ Vimeo - AI-powered Video Platform - Meet the complete video platform that can transform the way you do business. ➡️ Common Room - Capture every buying signal. Give your team superpowers with AI enrichment and automation to reach the right person with the right context at the right time. ➡️ Coefficient - Data Connectors for Google Sheets and Excel ➡️ Commsor 🦕- Close Deals Faster by Organizing your Network ➡️ UserGems 💎 - Boost pipeline and reduce churn by monitoring job change signals of your most valuable buyers and automating the next steps. ➡️ WINN.AI - handle all of your sales busywork so you can type less and win more ➡️ Fullcast: The Intelligent Go-to-Market Platform - Your Platform for Modern RevOps Strategy Who are you the most excited to learn more about? A simple way to buy from a trusted community of folks. Sign up in the comments. ⬇️

𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐦𝐢𝐠𝐡𝐭 𝐲𝐨𝐮 𝐛𝐞 𝐥𝐞𝐚𝐯𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬? 🤔 At ChannelSales.AI, we're not just about creating world-class channel programs—we’re about maximizing them! 👉 Curious about how a data-driven approach could transform your channel's ROI? Let’s talk!

Elevate your business with Bacon Marketing's AI-powered campaigns! Harness the potential to resonate with your audience and boost sales. Find out more on the blog: https://lnkd.in/epDXrrpV #AIPoweredMarketing #MarketingSuccess #BusinessGrowth ====== Ring my 🔔 for your daily dose of marketing advice for Technology, Engineering, and Manufacturing businesses (and more). Got a marketing problem that you can’t get your head around? Slip it into my DMs and let me give you a hand.

How do you measure the ROI of the tech you use in your ecomm biz? I have some benchmarks I implement for clients and am curious to know if mine are in line with yours!

It's a boo-tiful thing 👻 Did you know Jasper now serves over 850 enterprise customers, including 20% of the Fortune 500?!! Our latest platform updates are a game changer for marketing teams. We're reimagining the traditional playbook, enabling businesses to drive ROI without starting from scratch. Elevate your team, your brand, and your impact with AI built for ALL marketers!

So what did I learn from Marketing Directors at The Network Group CMO Network on Day 1?? Well, no matter the size or the vertical, most companies still have "crap" data, they still don't have systems that are integrated, and they are using marketing platforms that are expensive to maintain, have overages and are slow to operate with no real-time actions. I think Iterable has a bright future as we can solve these issues and at scale. Also found that there are some wonder people who attend the event and you can find kindred spirits on the most unlikely subjects :-) #cmonetwork #marketingdirectors #beauthentic

If Zero-Click is the way then you have to figure out a way to get rid of the internet in your solutions. They (Big Tech) are capitalizing by taking the internet away and replacing it with walled gardens. Ok whatever, accept it. You won’t have access to the internet the way you used to. That’s ok, people existed before the internet but more importantly people existed in 2000 when the internet was just getting started. There was way less internet then. So it’s ok that in the future it dominates less of our life, it means as a marketer you spend more on other stuff, not just digital. Budgets and plans will get more diverse and that’s a good thing potentially. Going to need more human elements and more humans, but hey guess where I can find some humans? It’s a race to customers, doesn’t matter how you get to them. It’s going to be ok. Just think beyond the screens and you’ll be alright. #zeroClick #qrCodes #marketing