Uros Berisavljevic’s Post

Transcript

Developed an AI tool that can predict how well is your new piece of shopper marketing going to work, and I'm going to show you this tool right now. Welcome to the Shop Nosis app. So it's an app built exclusively for shopper market years and it's really easy to use. First of all, when you log in, when you open an account, it's really, really simple to open up an account. You will see all of the shopper creatives that you have tested before. How do we upload the new creative? Again, it's super simple. Let's start by giving our creative name. Since this is Brazil, like, let's say something like it's a test Brazil country, of course, Brazil. And we click create. Now we are seeing all of the install types that we are able to test and we are going to select, for instance, a display next to a display. We can test idle things, things hangers like. Sales for digital posters, floor stickers, so all sorts of Instore marketing and we will soon launch a packaging testing option, but for now, let's stick with the display. So what's the goal of our campaign? This is really, really important because like saying campaign with different goals, we work differently. You can choose your goal like if it's a prize game or just a branded campaign or if it's a introducing a new product or simply a price promotion. Let's say this is a branded. Have been season another really important factor for testing our new shopper marketing creative. Let's say this is no, no season brand, let's say Vanish. Vanish is not on our brand list. So we are going to. Create the Vanish brand, all right, category is laundry detergents. Yeah, you can also select a retailer and you are given over here to upload the creative. I'm going to click on upload button. And let's find vanish display created all right. So once you click submit, so you will get your results almost instantly. This is how the report looks like. We are having these two key effectiveness scores. So the stopping power and engagement stopping power is telling you how well will your creative work in terms of attracting shopper attention and engagement score is your proxy for conversion. How well does your creative works in terms of converting shoppers towards making a purchase? We are going for these simple one to five scores and we can see for instance that for stopping. Our this creative is ranked in the top 20% of all of these store creatives for this place for relevant categories. All right. Next to the effectiveness course, we are having the 8 KPIs. I'm not going going to go into details right now, but these are the 8 KPI's that we have defined that actually are make it or break it for shopper marketing. Like how visible is your price promotion, how well visible are your products. Interestingly, over here for product exposure, we have three out of five stars and that would be because this all left part of the. Of the display or discounted land is actually covering the products on your left. This this is pretty interesting. They are actually showing you what can you improve about your creative. It's also about the tax balance. We it seems that there is too much text on this creative and this is probably the reason why the engagement score is ranking in the 4th quintile so it's not at the top quintile. So this is actually some clear direction for improvement next to the KPI. So the AI is also delivering recommendations for improvement. So here you can see like the AI is actually telling you to improve your product exposure and the call to action, keeping it simple, yet really straightforward. Straightforward and giving you clear directions on what to improve with your creative. It's also really simple to share your report. Just go like export the PDF report and you can then easily share that PDF report. Next to the individual reports with recommendations on how to improve, one of the key use cases for the Shop Nosis app is actually AB testing. You are getting these, you're planning a new campaign and your agency has delivered to you a couple of design routes, couple of design variations. Which one is going to work better? So what can you do? You can upload all of those variations and you can do a pre test, so testing before launching to understand which creative is going to work best. With your shoppers, it's pretty simple. So you would go to your creative. I mean, I will find Heineken. So yeah, this is Heineken #1. This is Heineken #2. Like you select your creatives, click compare it. There you have your comparison report that you can also export to the PDF showing you which creative is actually going to work better with your coppers. So that would be this Heineken Silver over here. All right. So I hope that you have enjoyed the Short Noses app demo. Thanks a lot and have a great day. Bye.