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⚽️[Sports Biz News]🏴󠁧󠁢󠁳󠁣󠁴󠁿Maximizing the Appeal of Second Division: IBI Becomes the New Sleeve Sponsor for Inverness Caledonian Thistle FC👏 Inverness Caledonian Thistle FC has proudly announced that IBI, a prominent local construction company based in Inverness, will become the new sleeve sponsor for the 2024/25 season. This partnership marks a significant milestone for both the club and IBI, as they strengthen their collaboration during the club's historic 30th anniversary. IBI, known for its strong ties to the local community and its role as one of the largest joinery contractors in the Highlands, sees this sponsorship as an opportunity to elevate its brand exposure while supporting a beloved local football team. Keith Haggart, ICTFC Commercial Director, expressed his enthusiasm for the collaboration:   "Brian and Sherrel at IBI have supported us through trackside advertising for a couple of seasons, and we’re thrilled to now welcome them as part of our official kit. This partnership is particularly special as it coincides with our 30th Anniversary, and we look forward to working together throughout the campaign." Brian Innes, IBI's Managing Director, added:   “As a proud local business, it’s an honor to take our partnership with ICTFC to the next level. With my family being great supporters of the club, becoming a sleeve sponsor was an easy decision. We're excited to see our name on the shirt and continue supporting a team that means so much to the community.” This partnership highlights the unique marketing potential of sponsoring a second-division football team. The close connection between the club and its fans allows sponsors like IBI to engage deeply with the community, while the comparatively lower investment in second-division sponsorships provides a high return on brand visibility. The partnership is not only a marketing opportunity but also a way to strengthen community ties and promote local pride through sports. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #soccer #scotland #IBI #scottishchampionship #construction #localclub #communitysupport #footballfans

TMRW Sports recently completed a Series A investment round co-led by Dynasty Equity and Connect Ventures. Reports indicated the funding round valued the company behind TGL (think: Champions League of golf) at $500mm. Tiger Woods, Rory McIlroy, and Mike McCarley are creating TGL in partnership with the PGA Tour. The Tour aligned with TMRW because it recognized the sport’s traditional format does not necessary appeal to many of the game’s newest participants. To draw in a younger and more diverse fan, without alienating its existing audience, it needed an adjacent, repackaged product. The PGA Tour also envisions TGL events creating new storylines and helping to weave narratives between, and to drive additional interest in, Tour stops on a week-to-week basis–a potentially powerful catalyst for growth. It’s logical to wonder how many other leagues could benefit from creating similarly strategic ancillary properties targeted at next-gen fans. cc: Randall Friedman Jacie Brandes Ryan Dastrup, PhD JohnWallStreet #golf #sportsbiz #investment #engagement #storytelling

Great article from Jeff Fromm Forbes about how brands like State Farm focus on authenticity, community, and personalized experiences through sports to build lasting emotional connections with their audiences.

Once dominated by the financial industry, we continue to see further investment in local sports by companies within the betting industry. Sponsorships have always been an effective marketing tactic, but more so the money provided continues to support the growth of local sports and the development of local talent. Lets hope the investment continues all the way to grass routes enabling SA to produce even more world class sports stars. Well done Betway. Let's hope this deal can be completed with minimal impact on the start of the PSL season. #sportsbetting #psl #localtalent #marketing https://lnkd.in/dA6jbZFK

In sports sales you can't judge the day by the harvest, but by the investment. Here's what I mean: 👇 The harvest: -The appointments you completed -How many deals you closed -Your member deciding to renew -Getting promoted The investment : -The touchpoint process that led to the prospect showing up -The amount of money you added to your pipeline -The service you provided to your member the other 364 days of the year -The attitude, effort, and results that led to the promotion There are so many things in our industry that are out of our control. Focus on the ones that we can. 👊 #LinkedInSports #SportsBiz #Investment

Scotch Whisky Sponsorship and Sport? It's enough to give those wonderful folk at the Scottish Parliament, a hairy canary. However, for a global-player, Football team, somone that already has erm...'Visit Rwanda' on their Strip (yes, honestly) is Booze Sponsorship really that awful? Top Football teams in England took to the pitch, in Season 23/24, with Strips emblazoned with very dubious, Chinese Internet Domain Names, that didn't actually work, or relied on very dubious 'Betting' Sponsorships. Some 'Sponsorship' deals, Clubs would rather not talk about, here's a real, tangible one, that you actually can! We all know about the extremely murky world of 'points deduction' for 'Financial Discrepancies' that may, or may not, have happened. What's right or wrong? If you also look at myriad OWNERS, perhaps Booze Sponsorship is a bit odd, considering who they are and where they're from? However, in the bonkers world of Sports Sponsorship, it probably best to take a: 'if you can't beat them, join them' stance! It's also a chance to educate, about #DrinkLessDrinkBetter Scotch Whisky. #ScotchWhiskyTruths

This year, we see a brand new football challenge for Joshua and the team as we move from the Premier Division in the Southend Junior Football League to the Eastern Junior Alliance under the Benfleet FC banner as a new club set up.⁣ ⁣ The summer has seen us recruit 15 players to add to our existing squads. We’ll keep a competitive Premier League team alongside the EJA setup, coaching 32 players twice weekly.⁣ ⁣ We’ve secured some initial sponsorship for the teams but are now offering the chance for anyone reading to support the teams by either:⁣ ⁣ A) Taking the Gold Sponsorship Package - £2000 (suits business owners with an advertising/sponsorship budget) ⁣ ⁣ Or ⁣ ⁣ B) Taking part in our Sponsorship Draw where each ball (maximum 50) is sold for £40. Once we’ve sold 50 numbers an RGN draw will take place and the lucky number will have the chance to be our main team sponsor for the U14’s next season as well as advertising space around the pitch as detailed below.⁣ ⁣ What your team sponsorship gets you⁣ ⁣ ▪️2.2m x 1.5m Sponsorship Banner around stadium pitch⁣ ▪️2.5m x 1m Sponsorship Hardboard around stadium pitch⁣ ▪️Rolling Video Advert in clubhouse TV running every weekend⁣ ▪️Rotational Advertorial in monthly newsletter distributed to all club members⁣ ▪️Advert Placement on YouTube Channel & Club Website⁣ ▪️Official Shirt Sponsor to both U14 teams home kits⁣ ⁣ ⁣ If you win the draw and don’t have a business you can select the lucky recipient to benefit from the advertising. You will just need to put us in contact with them.⁣ ⁣ Funds raised through sponsorship will be used to purchase training balls and training kits including winter training/pitch jackets and the team shirts will have the winning business name added to them. ⁣ ⁣ If you are in a position as a business to fund option A please message me directly.⁣ ⁣ If you can spare £40 for a ball in the draw (there is no limit on how many balls can be purchased) then please comment below with the number of balls you would like to purchase and once we’ve got 50 balls sold, we’ll run the draw!

Is your brand's sponsorship effective? Are you looking to sponsor a sporting team and want to make sure you choose the right one? Or are you after sponsors for your sport or professional club? Find out more from our latest Sporting Pulse study, and let me know if you want to know more. #sponsorship #sportsmarketing

⚽️ [Sports Biz News]🇪🇸 A New Partnership: COHEBU Becomes Front Sponsor for Atlético Sanluqueño CF👏 Local Spanish insurance agency COHEBU has recently signed a new sponsorship agreement with Atlético Sanluqueño CF, marking a significant milestone in community-focused sports marketing. This partnership not only highlights COHEBU's commitment to supporting local institutions but also underscores the power of soccer as a unifying force within the community. By becoming the front sponsor for Atlético Sanluqueño CF, COHEBU is taking a strategic step to enhance its brand visibility while contributing to the broader goal of regional development. The sponsorship will see COHEBU's logo prominently displayed on the front of the club's three main jerseys, ensuring consistent exposure throughout the season. This move is part of a larger strategy to align the brand with local pride and sporting success, which resonates deeply with both the club's supporters and the wider community. The partnership is more than just a branding exercise; it is a commitment to fostering deeper connections between COHEBU and the people of Sanlúcar. By leveraging the popularity of soccer, COHEBU aims to engage with the local audience on a personal level, creating campaigns and initiatives that provide tangible benefits to both the club's fans and COHEBU's clients. This community-driven approach not only strengthens COHEBU's market position but also reinforces its role as a trusted and integral part of the Sanlúcar community. As the 2024 season progresses, this partnership is expected to serve as a model for how local businesses can effectively collaborate with sports teams to achieve mutual growth. By investing in Atlético Sanluqueño CF, COHEBU is not only enhancing its brand but also contributing to the social and economic fabric of the region. This initiative reflects a broader trend in sports marketing where local businesses are recognizing the value of supporting grassroots sports as a means to foster community engagement and long-term brand loyalty. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #soccer #communityengagement #insuranceagency #spain #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #atleticosanluquenocf #cohebu

The start of the 2024/25 The Premier League season is just around the corner, and clubs are unveiling their latest sponsorship deals. AFC Bournemouth recently announced their partnership with BJ88, making them the 11th club to feature a betting company as their front shirt sponsor. This comes even as the Premier League has committed to phasing out gambling sponsorships from matchday shirts starting at the end of the 2025/26 season, yet the majority of front shirt sponsors are still betting companies. While I understand the concerns about the potential negative impacts of betting on individuals, I also believe it's important to consider the broader picture. Betting companies have been a significant source of revenue for many clubs, providing essential funds that go beyond player salaries. These partnerships support the entire ecosystem of a club, from staff wages to community outreach programs. From my perspective, these sponsorships enable clubs to invest more in their infrastructure, youth development, and community projects. The reality is that football clubs often rely on these sponsorships to maintain and grow their operations, which can have positive ripple effects on local communities and economies. It's a complex issue with no easy answers, but it's crucial to acknowledge both sides of the debate. As we move towards a new era in sports sponsorship, finding a balanced approach that considers both ethical and financial implications will be key. Looking forward to a great season ahead! #Football #SportsSponsorship #PremierLeague #Business #Betting