United Media’s Post

The Olympics may have just wrapped up, but my personal Olympics is just beginning. I’m thrilled to share that this year I’ve received three North American GEMA nominations! For those who aren’t familiar, the GEMA Awards recognize the best in entertainment marketing, celebrating the campaigns that spark fan engagement and drive real results for media companies and agencies across North America. Here are my nominations: Talent/Influencer Activation: Lost Cities Revealed with Albert Lin S2 - Secrets Revealed with Albert Lin: https://lnkd.in/ey-D9_Mb Vertical Video: Incredible Animal Journeys - Thanksgiving Tips: https://lnkd.in/emJ6QKDb Social Media Original Content: A Small Light - True Story of Miep Gies: https://lnkd.in/eUi44qsx I’m proud of each nomination, but Secrets Revealed with Albert Lin holds a special place in my heart. From ideation to pitch, and from interview to distribution, I was deeply involved in every step. Seeing the audience's positive reaction to this project reaffirmed my passion for this type of work. A huge shoutout to everyone who’s been nominated for a GEMA this year—each category is fiercely competitive, with hundreds of submissions. And a heartfelt thanks to my amazing team who collaborated with me on these projects. Here’s to teamwork and, hopefully, a win! Meg Gleason, Rachel Goldberg, Erin Fox, Katy Powers, Alyce Rogers, Diane Harmon, and Nathan Smith. Onward and upward—let’s keep pushing the boundaries of what’s possible in entertainment marketing! #entertainment #socialmedia #marketing #socialmediamarketing #GEMA #nationalgeographic

Why did we start Culxtured?? While NBC did a great job covering the Paralympic Games, major media outlets still do not cover Para sports. 439 vs. 3 times?!?!?!? Seriously?! It’s time to Change the Narrative‼️ Culxtured will: ✔️Amplify Para Athlete voices. ✔️Educate society on Para Sport ✔️Build fandom through easily accessible coverage of the ALL Para Sports ✔️Equip the next generation of Para Athlete with insights on how to brand and build content. How can you help?! ✅ Follow our social media accounts ✅ Share the Culxtured Media Collective with major media outlets (if you have connections please dm me) ✅ Buy Merch and spread the mission!! Let’s Change the Narrative TOGETHER‼️

As the Barclays Women’s Super League draws to a close, the Women’s Sport Trust has revealed that the first four months of 2024 brought more record TV viewing for women’s sport in the UK. The increase was driven by more coverage hours on Pay TV channels like Sky Sports & TNT Sports, as well as more prominence on Free-To-Air channels like BBC One and ITV 1. Increasing prominence also helped drive bigger audiences for the major head-to-head clashes in the Barclays Women’s Super League and encouraged people to watch these games for longer. A similar trend happened in the Guinness Women’s Six Nations where more viewers than ever tuned in across the tournament and the close title decider between France and England drew in an average audience of 1.3m (and a peak of 1.9m) on BBC One. Read the full details on the Women’s Sport Trust website here:  https://lnkd.in/enJN8KRw Our next full report and webinar will be June 27th. 

Visibility figures are here for the first quarter of 2024 in women’s sport and the headlines show significant growth. - The Guiness Women’s Six Nations was most viewed on record (33% more viewers than 2023). - Barclays Women’s Super League Live Viewing Hours were up 10%. Viewers of BWSL Matches on BBC One have risen by 22% year on year. - 20.9 million people watched 3 minutes or more. The growth was in part fuelled by more coverage hours on Pay TV channels like Sky Sports & TNT Sports. - A third of these viewers (6.8m) were new to women’s sport this year, having not watched any women’s sport in 2023. TV audiences aren’t everything, but growth in visibility is key to making the women’s sport ecosystem sustainable and to extend the positive impact that seeing women play sport has on the wider world. Read the full report below from Women's Sport Trust #sport #growth #women #media #rolemodels #visibility

CANADIAN CONSUMER INSIGHTS: Our latest Canadian Marketing Association podcast shares many new insights on how Canadians are feeling and what brands can do to help and deliver on their needs. I thoroughly enjoyed my latest CMA Connect conversation with Ben Tarr, President, and Tahir Ahmad, Chief Strategy Officer of Leo Burnett Canada about their HumanKind Study. 💡 After two years where the tough economy and other challenges had Canadians feeling beaten down and like we lost a lot of control, we've now decided to re-emerge and take back control. It's an encouraging mindshift and powerful insight for brands. 💡 The study now includes data from the U.S, which led to interesting learning on differences between Canadians and Americans. You can learn more here: https://lnkd.in/gkdQe5kg #canadianconsumers #cmaconnect #marketing #research #consumerinsights #brands

I love how Taeko shows sparkles and fire in her eyes when talking about the younger generation and their passion. Right on! So true! Taeko Yamamoto, our Global Chief Marketing Officer, was featured on NBCU Advertising & Partnerships exclusive thought-leadership series, CMO NOW. Watch the full interview here: https://okt.to/XwY3BJ #CMONOW #Sustainability #SustainabilityTransformation #DigitalTransformation NBCUniversal

🚀 How OBS is creating opportunities for women in sports broadcasting through engineering experience. Olympic Broadcasting Services (OBS) is launching a new 24-week program to give women hands-on training in broadcast engineering. This initiative aims to support women pursuing careers in sports media and prepare them for major events like the Milano Cortina 2026 Olympic Games. It’s an exciting step toward diversity and innovation in the industry! How do you think localized content can enhance the global reach of sports broadcasting? #broadcasting #media #localization #tv #broadcastmedia #filmindustry

Discover how sports audio is scoring big with U.S. female fans! A new report reveals 57% of women enjoy sports audio, using it to enhance family connections and social interactions. It's time for more diversity in sports broadcasting! #SportsAudio #FemaleFans #InclusionInSports

Working Hard and Celebrating with Colleagues is always On Brand

ICYMI, Taylor Swift’s record-breaking Eras Tour ended last night in Vancouver. The HBR article linked below focuses on the marketing of Taylor and the tour and it's mind blowing success: 150 shows across five continents, has likely grossed more than $2 billion, generated more than $10 billion impact on local economies. There is more to learn from Taylor than just being a masterclass in entertainment—She's also a powerful demonstration of LEADERSHIP and effective TEAMWORK. 1-Empower Your Team: From dancers to musicians to technical staff, Swift trusted her team’s expertise to bring her vision to life. Leadership Lesson: Delegate effectively and leverage individual strengths to achieve collective success. Build teams that have different strengths and areas for growth...and encourage people to partner and collaborate and leverage each other's skillsets. 2-Recognition Matters: Swift consistently expressed gratitude to her team and fans, creating a culture of positivity and motivation. She gave a $50K bonus to each of the truck drivers. Leadership Lesson: Celebrate contributions to build loyalty and sustain high performance. 3-Adaptability: From weather challenges to surprise setlist changes, Swift’s team adapted seamlessly. Leadership Lesson: Foster a culture that embraces flexibility and creative problem-solving. It's OK to try an idea that doesn't work. The Eras Tour reminds us that extraordinary outcomes are the result of empowered, unified teams working toward a shared vision. #Leadership #TeamworkMakesTheDreamWork #TaylorSwift #ErasTour https://lnkd.in/e2jpivWC