UnitedMasters’ Post

#NBA teams, like many #brands, face challenges with sync licensing due to high costs and/or complex processes. Even well-funded organizations struggle to navigate through the rights holders and fees. It's a recurring problem. Are NBA teams risking lawsuits for the immediate benefits of popular #music , or do we need to simplify and reduce the costs of sync licensing? 

😳🏀Why are #NBA teams using music without proper licensing? Anyone else see this?🏀😳 This is proof #synclicensing should be simplified - brands just want easier access to music…so don’t worry #NBA we have a solution for you! At Acrylic.LA🦎you can search for buzzing local music fanbases based on engagement metrics we provide, then license music by their favorite artist in just a few clicks. Use THAT music instead, and show those fans you care about their favorite artists. You’re supporting your own local indie scene, giving it exposure and opportunity. It’s a true win-win! Why do YOU think NBA teams are taking this risk? We want to hear your thoughts! #NBA #synclicensing

Whether or not any of the new centralized tech driven sync clearance services are really necessary, this is just dopey laziness by organizations that should know better. It's really not that hard or complicated for the NBA, which relies on music in many different ways, including their in-game presentation, to clear the material they need. There are literally dozens if not hundreds of professionals whose job it is to facilitate this type of clearance. #musicbiz #copyright #intellectualproperty #musicclearance https://lnkd.in/g6FkxTz2

I’m extremely lucky to have attended more than 350 concerts in my life. Sometimes as a fan, others as a journalist. Here’s what I learned: Live entertainment has the power to bring together people from diverse backgrounds, forge lasting memories, inspire future generations of artists, and help creators build a fan base. Robust competition for ticketing services, music venues, and concert promotion drives positive experiences at fair prices.   If you’d like to learn more about the DOJ/States’ lawsuit against Live Nation and Ticketmaster, read my analysis in #BloombergLaw

Twitch’s new licensing deals with Universal, Warner, Sony, and Merlin for DJ livestreams seem pretty cool! 🎧 This is a positive move that not only expands accessibility for both DJs and fans but also increases opportunities for monetization and exposure. However, my focus is on how this is an interesting step towards the ever-evolving nature of live and digital music, sparking discussions about what "live" actually means today. What are your thoughts on this digital shift in live music? #LiveMusic #DigitalTransformation #Twitch #MusicIndustry #DJLivestreams

This is such an interesting issue, and gets to part of our motivation to simplify sync at The Rights, Inc. Apart from all of the complexity of negotiating the rights for a catalog with worldwide acclaim, there's the small issue of payment: Even if the sync license was secured, rightsholders often need to hunt down payment from the licensee (and wait months to see a cent)! At The Rights, we've streamlined the sync licensing process — making payment as easy as any online shopping transaction. That means rightsholders get paid quickly, and a license doesn't get awarded until payment is made. Curious to see how this turns out for Sony Music Entertainment! #musicnews #musiclicensing #musicindustrynews https://lnkd.in/gGZQzjX8

Taylor Swift's Music: Boosting NFL Players and Revenue! #NFLplayers #TaylorSwift #TaylorSwiftsconcertsandNFLrevenue #TaylorSwiftseffectonNFL #TaylorSwiftsimpactonNFL #TaylorSwiftsinfluenceonNFL #TaylorSwiftsmusicandNFL

Taylor Swift's Music: Boosting NFL Players and Revenue! #NFLplayers #TaylorSwift #TaylorSwiftsconcertsandNFLrevenue #TaylorSwiftseffectonNFL #TaylorSwiftsimpactonNFL #TaylorSwiftsinfluenceonNFL #TaylorSwiftsmusicandNFL

"U.S. Calls for Breakup of Ticketmaster Owner Accused of violating antitrust laws, Live Nation Entertainment faces a fight that could reshape the multibillion-dollar live music industry. The Justice Department on Thursday sued Live Nation Entertainment, the concert giant that owns Ticketmaster, asking a court to break up the company over claims it illegally maintained a monopoly in the live entertainment industry." ..."the government accuses Live Nation of leveraging its sprawling empire to dominate the industry by locking venues into exclusive ticketing contracts, pressuring artists to use its services and threatening its rivals with financial retribution. Those tactics, the government argues, have resulted in higher ticket prices for consumers and have stifled innovation and competition throughout the industry. The suit asks the U.S. District Court for the Southern District of New York to order “the divestiture of, at minimum, Ticketmaster,” and to prevent Live Nation from engaging in anticompetitive practices." #Capitalism requires free and fair competitive markets & prices. And it demands #Accountability & #Justice for #Anticompetitive practices. I am really starting to like these folks at the Justice department, seems like they are quite busy! #Corruption #WhiteCollarCrime #TicketMaster #LiveNation #ArcOfJustice #BendItLikeBeckham

This is indeed an intriguing case, likely to be settled out of court, as the NBA teams' management would likely prefer to avoid this distraction. However am curious: - Are the NBA teams at fault for using music accessible through these platforms? - Should the platforms bear responsibility for not making it clear that such music cannot be used by commercial enterprises or brands? - Did the music companies fail to publicize their rights and restrictions adequately for these social platforms? What’s your take on this situation? https://lnkd.in/dbY7XzhU