Thank you to Kyle Campbell, Victoria Littler, and Elliot Newstead for hosting such an insightful webinar and highlighting key data and insights UniQuest have to share on this important topic. If you found it useful, we'd love to continue the conversation – feel free to drop us a DM to explore this further.
Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity: *They didn’t click on your ads *Haven’t been subject to nurture comms *Didn’t attend your open days or enquire beforehand It’s a pattern: The Student Room reports that 80% of its audience are lurkers - making zero contributions (or asking anything) of its threads. Even UCAS reported that last year, the number of students applying *directly* through Clearing was up 12%. But regardless of their little public engagement throughout the cycle, these students TURN UP. And it begs the question: What if we knew more about how this elusive audience discovered us? What if we could shine a light on the stealthiest of students and engage in ways that made a difference to their study decisions? Joining me for this month’s Education Marketer Live is Associate Director of Future Students at Demontfort University, Elliot Newstead. Elliot brings well over a decade of student recruitment experience and the inside track on DMU’s approach to stealth students, including fresh approaches to ambassador marketing, recruitment fairs and hosting live streams. I’m also joined by Victoria Littler, Chief Commercial Officer at Vepple with a history of engaging (and understanding) hard-to-reach students through forums, community marketing and virtual experiences. Bring your questions and pre-Christmas hopes to the chat. Or just stay in the shadows. Either way, we’ll have something new for you.
