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For centuries, Santa’s trusty scroll kept Christmas on track. But by 2023, it was creaking under the weight of millions of names. Errors crept in, elves were exhausted, and parents questioned why little angels got coal while troublemakers unwrapped gifts. Enter The List—a tech-powered glow-up for Santa’s operations.  ✨ AI brought speed, empathy, and accuracy (flagging tantrums caused by, say, “new school nerves”).  🔒 Blockchain ensured decisions were fair and tamper-proof.   🎁 A slick app let elves swipe left for Naughty, right for Nice—95% faster than the old way. The result? Read the full case study here: https://lnkd.in/egPs5cET As Santa said: “We sleighed it.” ________________ #DigitalMarketing #ContentMarketing #MarketingStrategy #Christmas Page built with Readymag, Prototype in Figma Inspiration found on: The Drum Network Creative Boom DesignTherapy DesignStudio Behance Dribbble

Matthew Ripley, PhD

UX Researcher and Digital Transformation Consultant

1w

Santa's xmas list being on the blockchain is the most 2024 thing I've read this year 😅

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