Driving Velocity at Retail is the key to sustainable growth.
Getting on the shelf is only half the battle, what truly matters is how quickly your product moves off it.
Here’s how we’re tackling it:
1) Educating Consumers: We ensure our messaging communicates Sure Shot’s unique benefits, like rapid alcohol detox and a next-day “Feel Good” effect, so shoppers immediately see the value.
2) Maximizing Visibility: Strategic placement on countertops, endcaps, and other high-traffic areas helps Sure Shot stand out and drive impulse purchases.
3) Engaging Promotions: From samplings, limited-time offers, sweepstakes, we’re giving customers reasons to try Sure Shot and come back for more.
4) Collaborating with Retailers: We partner closely with retailers to develop tailored strategies that align with their goals while boosting sales. Every retailer has different levers that move the needle.
5) Leveraging Data: Real-time feedback and sales analytics guide our efforts to optimize performance, from shelf placement to promotional timing.
We are laser-focused on not just placing products but driving movement, because velocity is where the real success lives in retail.
Always curious to learn, What strategies have you found effective for driving velocity?
