Twisha Popat’s Post

Today's newsletter covers one of my favorite streaming destinations in India - FanCode. A few takeaways (and lots more included in the newsletter) > Sachet pricing works in India every time - Fancode uses this strategy intelligently slicing and dicing pricing packages for India's value conscious subscribers. > Besides being a synergistic platform with Dream11, Fancode can also serve as the go to destination to showcase emerging talent across Indian sport, thus playing an important role to nurture the overall sports ecosystem. > Content, Commerce and Community is at the beating heart of Fancode's go to market and business strategy - everything the Indian sports fan needs on a single destination including live streaming, reviews, highlights & merchandise. > It will be interesting to gauge the viewership and sign ups for Formula 1, exclusively on Fancode in India. Yannick Colaco Sashank Kakani Prasana Krishnan

Check this out if you value #Life, #Athmosphere and #Action and of course most important if you value #People!

❤️ Who is excited about the Olympic games? 💥 The 2024 #Olympic Games in #Paris2024 may be the most #streamed and #technologically advanced games ever! 🥉 Billions of eyeballs and billions of ad dollars? NBCUniversal said in April that it had already sold $1.2bn in advertising around its coverage of the event in the US, with sponsorship up 18% on Tokyo. 💎 More live coverage and #Olympic content will be broadcast over online platforms and streaming services than any other Olympic event. As new #sports are added to the games, new ways for fans to watch, consume, and engage with these sports are added as well. 🏀 Which #Sports #Fans love the most? #Omdia’s consumer research underlines the popularity of sports in the US although track and field –  one of the blue riband disciplines of the games – has lower engagement sports than basketball, one of the top three US sports, along with boxing and football (soccer). Fantastic new Omdia Sports report by my great colleagues@ Tim Westcott Michael Frank Kia Ling Teoh Juan D. Villegas Leyba! https://lnkd.in/dtjpmEkK George Gosling Vincenzo Punzo Ingrid B. Graeme Tester Peter Rowan

Ever wondered what happens when a streaming app, a billion fans, and a sprinkle of technology come together? Well, let us tell you, it's a fan engagement feast you need to uncover!👇 Here's all that went down and will hold a special place in the history of IPL's fan engagement: Our dynamic real-time anchor chat (feed) was the place to be, where cricket gurus shared their insights and fans exchanged their thoughts faster than a Dhoni six! 🚀 Now, let's talk stickers. No, not the ones you put on your laptop, the ones that express your undying love for your favorite IPL team and players! From “Whistle Podu” to “Mumbai Paltan” the fountain stickers added a whole new level of fun to the game. 🦁🐯 But hold onto your hats, because the real game-changer was the live play-along game Jeeto Dhan Dhana Dhan! It's not every day you get to play along while watching the IPL action and stand a chance to win a car, right? Talk about taking your cricket fandom to the next level! 🚗💨 And here's a little fun fact for you: Did you know our winner declarations were faster than an Amazon delivery? We announced the match winner even before the first delivery of the next match was bowled, we had our winners sorted and celebrations ready to roll! 🎊 There is more, the real star of our IPL extravaganza was 'Watch Party' feature! Fans hosted their own virtual cricket bash, with reactions, banter, and maybe even a victory dance or two! 🎉📺 Behind the scenes, we collaborated with JioCinema and have been working our socks off to ensure this IPL season was an absolute blast and the numbers speak for themselves! 📈 We saw remarkable growth: ➡️Total participation increased by 37% ➡️Reactions consumption increased by 10X ➡️Total users surged by 52% ➡️Coupons distributed witnessed an outstanding 6X increase   And as we bid farewell to yet another epic chapter, here's a massive shoutout to each and every one of you for making it all possible! 🙌 Here's to more unforgettable moments, more nail-biting finishes, and more cricket madness in the days to come! 🏆🏏 CHANDAN T B, Balasubramanian K, Darshan DJ, Ramamurthy M, Mahadev Hatti, Saket Singh, Yash Aggarwal, Anurag, Shivam Kumar, Krapal Chahar, Ashish Kumar, Rahul Shyam, Devdutt Nirmale, Rajesh Uttam, Rajiv S., HRITIK MADANKAR Saurabh Upadhyay   #JioEngage #IPL2024 #FanEngagement #JioCinema #FanEngagement #UserEngagement #UserExperience #SportsFanEngagement #SportsMarketing #sportsevents #InteractiveProducts #InnovativeProducts #ProductMarketing #TeamAtWork

Hey 👋 #RightsHolders, #Broadcasters, #Clubs, #Leagues, #Athletes & #Brands, Sportworld isn’t just a global sports #platform for fans - it's the platform for everyone who owns sports content and rights. Watch this video to see what Sportworld can do for you! 🌍🎥 Discover how we showcase your #content and maximize your #exposure. Let's revolutionize how sports are consumed together. #Sportworld #SportsTech #SportsStreaming

Coldplay Tickets available: Ticket Price: 4500 Selling Price: 96000 If you attempted to book tickets through BookMyShow yesterday, you likely faced an endless queue and noticed messages like the one above circulating on all social media platforms and viagogo. BookMyShow is the official ticketing partner for Coldplay's concert in India, yet third-party websites like Viagogo are openly selling tickets at 10x the original price. This situation raises important questions: Is Viagogo's ticket resale practice legal? Why isn't BMS taking any action against them? It seems unfair that while fans struggle to get tickets at a reasonable price, scalpers profit significantly from their desperation. Unfortunately, this isn’t just a one-time issue. Similar problems have occurred during major events like the IPL, 2023 Cricket World Cup and Dil-Luminati Tour. This ongoing pattern needs serious investigation. One effective solution could be to tie tickets to the buyer's name. This way, attendees would need to show their ID along with the ticket at the venue. If someone can’t attend, they could cancel their ticket instead of reselling it. This measure would significantly reduce the opportunity for scalpers to purchase tickets and sell them at inflated prices on unauthorized websites or outside the venues. #coldplay #bookmyshow #viagogo #scam

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐡𝐢𝐟𝐭 𝐨𝐫 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐬𝐭𝐢𝐜 𝐌𝐨𝐯𝐞? #Netflix is making bold moves in the live sports arena! The streaming giant has secured exclusive US rights for the 𝐅𝐈𝐅𝐀 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐢𝐧 2027 𝐚𝐧𝐝 2031, marking a significant strategic shift. This move follows their highly publicized foray into live sports with the 𝐌𝐢𝐤𝐞 𝐓𝐲𝐬𝐨𝐧 𝐯𝐬. 𝐉𝐚𝐤𝐞 𝐏𝐚𝐮𝐥 𝐛𝐨𝐱𝐢𝐧𝐠 𝐦𝐚𝐭𝐜𝐡, which, despite technical glitches, became the most streamed sporting event ever with 108 million viewers! This is the first time FIFA has unbundled its Women’s and Men’s World Cup rights, reflecting the growing interest in women’s sports. With the 2027 competition set for #Brazil, Netflix is positioning itself as a key player in the sports streaming market. In an oversaturated streaming landscape, Netflix's pivot to live sports could bring them new subscribers and help them stay ahead of the game (pun intended). I have a feeling that we will see more OTT players rethinking their #strategy and deciding whether they want to venture into live sports or not.

JioCinema switched to ads and did not let us watch Lakshya Sen's game winning point yesterday. Today, instead of the professional commentary during Manu Bhaker's bronze winning moment or Nikhat Zareen's victory, we are forced to hear advertisements. A cricket analogy might help. During live telecast, NOBODY wants to hear "Lehra Do" on repeat over "MS Dhoni finishes off in style". The whole point of watching the Olympics live is getting to witness the world's greatest athletes in action across so many events. Hence, the ability to switch between games is indispensable. However, every time I do that, a 20-second ad is played, even when the race on the other end itself would last only 40 seconds. Why not introduce a completely ad-free option for a higher premium? They have clearly not figured out when and how to insert ads without ruining viewing experience during the greatest show on earth. Maybe the sponsors Air India Limited, State Bank of India, Adani Group & others need to realize as well that if their ads keep blocking us from watching crucial, epic Olympic moments, it can make a lot of people unhappy. It's just the 2nd day of Paris 2024, so I really hope this feedback reaches the operators involved and they DO BETTER.

Check out some interesting insights from CDAS partner Stuart Goldfarb in this article about his work with client T20 on the International Cricket Council Men's T20 World Cup!

I-League Matches to Air on Sony Sports as AIFF Signs Deal with Shrachi Sports for Commercial Rights For the 2024-25 season, The All India Football Federation (AIFF) has entered into a commercial rights agreement with Shrachi Sports Endeavour Private Limited for its key tournaments, including the I-League and Indian Women’s League (IWL). https://lnkd.in/gF6Qjtk2 #ott #streaming