The “Fearless Gin Sour” with Valley of Mother of God gin is the creation of Massimo Zitti, owner of Mother Cocktail Bar, and is a tribute to the global phenomenon that is Taylor Swift. Her six sold-out Eras Tour concerts in Toronto have significantly boosted the city’s economy. Destination Toronto estimated an economic impact exceeding $282 million, with over $152 million in direct spending.
This financial surge is attributed to several factors:
• Tourism and Hospitality: The concerts attracted approximately 240,000 attendees, many from outside Toronto. Hotel bookings for the concert dates were nearly 83% higher in downtown Toronto compared to the same period last year, with citywide demand up by 36%.
• Local Businesses: Restaurants, retail stores, and entertainment venues experienced increased patronage. Moneris, a Canadian payment services provider, reported a 57% week-over-week increase in spending across all categories during the first three days of the Toronto leg of the tour.
• Tax Revenue: The concerts generated nearly $40 million in tax revenue across all levels of government, benefiting public services and infrastructure. (Source: Chat GPT)
Check out the Fearless Gin Sour video on Instagram for this delicious recipe.
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1wTurkish Airlines passengers make sure as you fly for the special night your bags and clothes arrive in one piece. With Turkish Airlines you can be sure they will not care a whit about you once you have bought the tickets and paid them.