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What happened to growth hacking? A few years ago, it seemed like everyone was talking about it, but now I almost never see it used. I used Google Trends to see if interest in growth hacking has declined (it has), but I also wanted to see the trends of some other popular marketing terms. A few things surprised me in the data: - Inbound marketing used to have much more interest than demand generation but now both terms have almost the same level of interest - Interest in both content marketing and go-to-market swamps the other terms and both have increased significantly since 2004 - Account-based marketing interest is declining (this one isn't too surprising) - Product marketing has seen a big increase in interest starting in 2022 Any other marketing terms that have seen increases or decreases in popularity?

𝗜𝗱𝗲𝗮𝘀 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝗲𝗿𝗶𝗲𝘀. This week: #2 Optimize email creatives Email creatives can activate users and underline the message you want to communicate, but they can also distract. It is always good to test different creatives, but don't forget to have one control group without creative. This series provides snackable ideas on what variables can be tested in Growth Hacking experiments. I only choose examples which have led to strong performance gains in various real experimental settings in different industries. --------------------------------------------------------------------------------------- Which one would win in an A/B-Test? #GrowthHacking #optimization #marketing #DigitalMarketing

Check out the latest post from Growth Hackers! They've covered the 10 most trending marketing topics that you need to know about. Stay ahead of the game and read more here: @StartGrowthHack

💡 Who is a Growth Hacker? Unlike traditional marketers, a growth hacker is a critical thinker focused on user retention even before achieving full product-market fit. The term was coined by Sean Ellis, co-founder of Dropbox, and has since become synonymous with innovation in marketing. What sets a growth hacker apart from a conventional marketer? It’s their ability to operate with creativity and resourcefulness in the digital world. While traditional marketers often rely on large budgets for channels like TV, radio, or print, growth hackers thrive in the online marketing ecosystem—leveraging tools like social media, blogs, and web analytics to acquire more customers at a fraction of the cost. Their mission is simple: to come up with innovative strategies that yield high impact with minimal spending. Whether it’s running viral social campaigns, A/B testing website elements, or optimizing content for organic reach, a growth hacker is always looking for the most efficient way to grow the business. 💡 Key takeaway: Growth hacking requires thinking beyond traditional media. It’s about finding creative, low-cost ways to drive customer acquisition and retention. #GrowthHacking #DigitalMarketing #BusinessGrowth #Innovation #MarketingStrategy

🚀 Myth: Growth Hacking Is Just Marketing Reality: Growth hacking has marketing goals, but vastly different tactics. While marketing and growth hacking share the objective of driving growth, their approaches diverge significantly. Growth hacking is rooted in a data-driven product strategy, not traditional marketing efforts. As Greg Tseng, co-founder of Tagged, put it: growth hackers need to be involved in every aspect of the product, from design to engineering. Both marketers and growth hackers collaborate closely, but growth hackers focus on driving results through product iterations and user engagement, not by relying solely on inbound and outbound strategies. As Spark Capital’s Hyatt explains, “Lead gen optimization converts visitors to customers, but growth hacking tunes the product to turn 1,000 visitors into 10,000 customers.” The key difference? Growth often stems from product engagement and virality, not just optimizing landing pages or driving traffic. A growth hacker’s job is to continuously test, iterate, and find ways to push product utilization, driving exponential growth from within. 💡 Takeaway: Growth hacking isn’t marketing—it’s a strategic product-driven approach to scaling. #GrowthHacking #ProductStrategy #MarketingStrategy #BusinessGrowth #ProductDevelopment #InboundMarketing

🚀 Delve into the world of growth hacking with this insightful article from Digital First AI on growth hacking strategies used by top companies like Google, Airbnb, and PayPal. Discover how they leveraged unique tactics to skyrocket their success!📈 🤯 Learn the secrets behind growth hacking and how it's more than just a buzzword for marketing. Dive into the minds of growth hackers and their data-driven, experimental mindset to optimize user experience and boost customer engagement.💡 🧠 Uncover growth hacking examples from Facebook's zero to one billion users without advertising to Microsoft's $2 trillion value, illustrating the power of experimentation and optimization at the core of growth marketing strategies.🔍 💥 Explore the myths and truths surrounding growth hacking, debunking misconceptions about its complexity and showcasing how it can drive sustainable, long-term growth for businesses at any stage.🌱 🔥 Understand the key skills of a growth hacker, from technical proficiency in HTML and marketing automation tools to a T-shaped marketer's ability to excel in various facets like content marketing, SEO, and social media advertising.🛠️ 📊 Discover growth marketing frameworks like the AARRR model (Pirate Metrics) and the G.R.O.W.S model by Growthtribe to master the stages of customer engagement, from acquisition and activation to retention, referral, and revenue.💰 🌟 Get insights into growth hacking tools tailored for each stage of the customer journey, from acquisition to retention, referrals, and revenue, empowering businesses to navigate the growth hacking landscape with precision.🔧 💬 Join the growth hacking conversation and unlock innovative strategies to propel your business forward. Engage with cutting-edge tools and methodologies to supercharge your growth efforts and stay ahead in the competitive digital landscape!🚀 https://lnkd.in/gHjpffAh

One thing we never compromise on: results At Growth Hackers, we don't settle for anything less than the best. We go beyond traditional marketing. We use unique cutting edge growth strategies we've developed internally to ensure business growth. We'll work closely with you to reach your company's goals. Whether you want to generate leads, drive targeted traffic to your website or app increase sales, strengthen your brand, optimize conversions and acquire or retain users. The end result? A scalable solution that accelerates your revenue growth. buff.ly/2PfX1mp #GrowthHackers #GrowthHacking #DigitalMarketing #MarketingAgency #DataDriven #ResultsDriven

Growth Hacking, User Conversion, Sales Strategies, Business Growth Unlock the secrets of Growth Hacking 101: Turning Users into Buyers! 💡 In this short clip, we explore effective strategies to convert casual users into loyal customers. Learn how to leverage data-driven insights and innovative techniques to enhance user engagement and boost sales. Whether you're a startup or an established business, these growth hacking tips will help you optimize your conversion funnel and drive sustainable business growth. #GrowthHacking #UserConversion #SalesStrategies #BusinessGrowth #CustomerEngagement https://lnkd.in/dp89u2nS

Growth Hacking Essentials: Check out these cool growth hacking techniques to boost your online presence and influence. 🚀📈 Here are some of my favorite growth-hacking quotes that keep me pumped and motivated every day: "Creativity is intelligence and having fun." This quote reminds us that the best ideas often come from a place of joy and curiosity, mixing smarts with a playful vibe. "Data beats emotions" is a solid reminder that decisions backed by data are more reliable and effective than those driven purely by feelings, ensuring a more strategic approach. "Engage, enlighten, encourage." This simple yet powerful formula is key to building a loyal and interactive audience and creating a community that thrives on meaningful connections. "Adapt or die." This blunt but true statement highlights the critical importance of flexibility and evolution in the ever-changing business world. Dive into Instagram marketing strategies to boost your brand's presence and engagement. Whether you're a seasoned marketer or just starting out, there's always something new to learn and try. Share your thoughts, experiences, and questions below! Let's grow and succeed together. #GrowthHacking #InstagramMarketing #SmallBusinessGrowth #InstaMarketing #SocialMediaSuccess #DigitalMarketing #MarketingStrategies #BusinessGrowth #OnlineMarketing #Creativity #DataDriven #AudienceEngagement #BusinessAdaptation #MarketingQuotes

Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. I am pleased to share that I obtained a certificate at the beginning of this year. 🎉 Eazl.ai #growthhacking #marketing