Triton Capital Partners, LTD’s Post

Here's what's up in the #cpgindustry this week: Wilde Brands, the chicken chip maker announced today it had secured over $20 million in a round led by existing investors KarpReilly and Bill Moses that also included new investments from the Family Fund and performing artists Jack Harlow and Machine Gun Kelly. Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors. Peppermint and Bubble Gum will also carry the brand into Whole Foods Market for the first time alongside existing flavors Garden Mint and Raspberry. Food technology startup Voyage Foods is taking on a new role as an ingredient supplier, starting with an exclusive business-to-business partnership with Cargill. The agreement, announced last week, will see Voyage Foods offering its peanut- and hazelnut-free spreads and cocoa-free chocolate innovations as climate-friendly and allergen-free ingredient solutions for Cargill customers. Along with distribution and logistics support, Cargill will also be leveraging its technical, sales and customer resources to Voyage as part of the deal. Forward Consumer Partners has made its first acquisition, taking a majority stake in Virginia based artisanal cracker maker and baking company Firehook Bakery. It’s the top artisanal cracker in the country, according to a release announcing the acquisition. Caffeinated chocolate brand AWAKE Chocolate has closed a CAD $5 million (approximately $3.6 million USD) follow-on funding round from Btomorrow Ventures, the venture arm of British American Tobacco. The Boston Beer Company introduced a line of nonalcoholic brews called General Admission that the company says unites the flavors of alcohol-free beer and fruity seltzer with less than 0.5% alcohol by volume. They are available in four flavors: Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix. Kraft Heinz has rebranded its liquid concentrate Mio to better market the offering to a Gen Z audience, according to details shared with Marketing Dive. The makeover shifts Mio’s positioning away from a mission to “fix water” toward one focused on wellness benefits, or the idea of “Wellness on your wavelength.” Hydrox owner Leaf Brands plans to sue Mondelēz International this year for violating antitrust laws, claiming the Oreo manufacturer is intimidating retailers and instructing workers who restock its creme-filled chocolate cookies in stores to hide, misplace or move Hydrox to less desirable locations.

At one time or another, we’ve all been asked the common question, “what’s one thing you wish you could tell a younger version of yourself?” While Marty McFly is the only person I know that’s successfully gone “Back to the Future,” my conversation with Blodin U. provided me a closely similar opportunity. And that’s because a decade earlier, I was that same ambitious CPG industry “young buck,” leaving a strategy leadership position at a hyper-growth active nutrition brand to relentlessly pave my own way. All jokes aside, this was a really fun conversation that started off covering his time leading strategy at OWYN...where Blodin describes a few key lessons that impacted the strategic approach at his current venture. Moreover, we examined several additional elements of The Ryl Company™ strategic foundation…including its go-to-market approach, having an additive mindset, and financial efficiency prioritization. Blodin and I also walk through the evolving beverage space (including the functional tea category), before shifting our focus over to dissecting the possible good/bad implications surrounding the “Morgan Wallen Effect.” Finally, we breakdown the “RYL” acronym and look into the future of the next-gen beverage platform. But these are just some of the interesting topics we chatted about in this episode... #strategy #trends #markets #fmcg #cpg #beverages #tea #energydrinks #protein #plantbased #natural #supplements #sportsnutrition #wellness #nutrition #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship https://lnkd.in/ggBAeytP

Dinky Dippers, Coop's, and Let's Do Organic represent some of the best selling CPG brands by estimated monthly revenue for the food category 'Ice Cream Cones & Toppings'. Follow @globalsavors for more. #regenerative #FoodManufacturing #Plantbased #Retail #functionalfoods #vegan

SINCE 1871 GÜLLÜOGLU, Ceres Gourmet, and AMZ BETTER represent some of the best selling CPG brands by estimated monthly revenue for the food ingredient 'PISTACHIO'. Follow @globalsavors for more. #sustainable #Plantbased #Retail #functionalfoods #foodandbeverage #OrganicFood

Finland-based food group HKScan is changing its name to HKFoods. #food #foodindustry #foodindustryinsight #foodnews #foodbusiness #foodbusinessnews #foodbusinessowner #foodmanufacturing #foodanddrink #foodandbeverage #foodandbeverages #foodanddrinks #foodanddrinkindustry #foodprices #foodproducts #foodproduction #foodinflation

Jack Link's, The New Primal, and Bumble Bee represent some of the best selling CPG brands by estimated monthly revenue for the food category 'Meat & Seafood'. Follow @globalsavors for more. #FoodIndustry #foodmarketing #cpgindustry #Retail #bfy #Plantbased #vegan #sustainable

Recently, I've been shouting about how protein is going into more diverse food and beverage categories...but what about caffeine? If you haven't noticed, it seems energy drink brands have shifted their focus to disrupting the sauces and seasonings grocery aisle... And maybe we can thank PepsiCo for the start of this phenomenon, as they created Mountain Dew Baja Blast Hot Sauce about two years ago! But more recently, we’ve seen: ▪️ UK-based Sneak Energy launch caffeinated hot sauces ▪️ 5-hour ENERGY® launch an energizing peach mango BBQ sauce What’s next? Does Patrick Mahomes combine his new RTD coffee brand Throne SPORT COFFEE with his ketchup sponsor Hunt's (Conagra Brands)? #strategy #trends #markets #fmcg #cpg #beverages #energydrinks #supplements #sportsnutrition #collaboration #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship

Califia Farms’ UK/EU general manager, Damien Threadgold, discusses the brand's approach to innovation in the region in a competitive market. #food #foodindustry #foodindustryinsight #foodnews #foodbusiness #foodbusinessnews #foodbusinessowner #foodmanufacturing #foodanddrink #foodandbeverage #foodandbeverages #foodanddrinks #foodanddrinkindustry #foodprices #foodproducts #foodproduction #foodinflation

LAGO is pleased to announce our $10 million investment in G.O.A.T. Foods, a family-owned business that’s redefining the snack, confectionery and baked goods markets with their elevated direct-to-consumer model. From Licorice.com, Pretzels.com, Caramels.com, Chocolate.com and Taffy.com, customers will enjoy high quality products for any occasion or craving with more product categories coming soon.   We're impressed with G.O.A.T’s growth in just three years and also big fans and customers of their products – a real game-changer in this market of “$48.8 billion in confectionary sales, including chocolate, non-chocolate candy and gum” according to the National Confectioners Association’s State of Treating 2024 report. https://lnkd.in/g6PaWMTJ   #snacksandconfectionery #GOATfoods #lagoinnovationfund 

𝗢𝗿𝗲𝗼 𝘃𝘀. 𝗛𝘆𝗱𝗿𝗼𝘅: 𝗧𝗵𝗲 𝗦𝘄𝗲𝗲𝘁 𝗥𝗶𝘃𝗮𝗹𝗿𝘆 𝗧𝗵𝗮𝘁 𝗦𝗽𝗮𝗿𝗸𝗲𝗱 𝗮 𝗖𝗼𝗼𝗸𝗶𝗲 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 In the late 19th century, small bakeries struggled with high costs, spoilage, and inconsistent packaging, making it hard to compete beyond local markets. The industry was fragmented, and inefficiencies slowed growth. In 1898, the 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 (𝗡𝗮𝗯𝗶𝘀𝗰𝗼) was formed, merging 114 bakeries to streamline operations and standardize packaging. This consolidation made Nabisco a leader in crackers and biscuits, revolutionizing the industry. But the competition didn’t stop there. In 1902, Joseph and Jacob Loose, former board members of Nabisco, saw an opportunity to challenge Nabisco with a focus on cookies. They founded 𝗦𝘂𝗻𝘀𝗵𝗶𝗻𝗲 𝗕𝗶𝘀𝗰𝘂𝗶𝘁𝘀 and introduced the HYDROX sandwich cookie, setting the stage for a fierce rivalry. While Nabisco’s Oreo eventually took the lead, Sunshine’s commitment to craftsmanship created iconic products like Cheez-It and Krispy Saltine crackers, proving that innovation and quality can thrive, even in the face of tough competition. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 🍪 𝗦𝘂𝗻𝘀𝗵𝗶𝗻𝗲'𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: The Loose brothers set Sunshine apart with the HYDROX sandwich cookie, leveraging Hershey's chocolate. By shifting from crackers to cookies, they created a new product category to challenge Nabisco. 💡 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Leaders should seek untapped opportunities and innovate products that stand out. Sunshine’s focus on chocolate-filled cookies instead of crackers helped them carve a unique market position. 🍪 𝗢𝗿𝗲𝗼 𝗮𝘀 𝗮 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗼 𝗛𝗬𝗗𝗥𝗢𝗫: Nabisco quickly launched Oreo, improving the formula with Hershey's chocolate, adapting to consumer tastes for a sweeter, more indulgent treat. 💡 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Competition is a chance to improve. Nabisco’s fast response and collaboration with Hershey show the power of adaptability and partnerships. 🍪 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝘀. 𝗕𝗮𝗸𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Sunshine emphasized baking craftsmanship, while Nabisco excelled in business strategies. Both paths led to success—Sunshine through product innovation, and Nabisco via distribution mastery. 💡 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Success requires both craftsmanship and operational excellence. Balancing innovation with effective strategies ensures sustainable growth. #cookie #learningcurator #learnfromthebest #leadership