Trino Software Foundation’s Post

So, a lot happened at this year's d3con! Last week, over 2,000 attendees convened in Hamburg for d3con. Drawing in prominent marketers, ad sales reps, agencies, tech providers, and industry experts, it is seen as a stand out event for advertising technology and digital marketing in Europe. This year was no different! In this brief summary, I aim to capture the key trends discussed at the conference. For those who missed the event, here is your quick guide to the 5 big takeaways. ⏱ #ctv #ctvadvertising #adtechnology #fastchannels #svod #media #ai #privacyfirst #adtech #connectedtv

Last week, d3con in Hamburg brought together over 2,000 attendees. The event remains a standout in European advertising technology and digital marketing. This year's edition continued the trend. Here's a quick guide to the 5 key trends discussed at the conference for those who couldn't attend from our CEO, Nick Pinks. 💪 #connectedtv #ctv #ctvadvertising #adtechnology #fastchannels #svod #media #ai #privacyfirst #adtech

Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered. Our latest issue takes a look at auramaxxing to promote peak optimisation, phygital activations, and the renaissance of slow media. Click on the link for more https://lnkd.in/gffAwKC6 #gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends

How can you understand customer identity without third-party cookies? 🤔 🍪 Join Angelina Eng, VP of Measurement, Addressability and Data Center at IAB, and Ken Zachmann, founder and Data & Identity Consultant of Diverge Digital Media Inc., as they discuss how Google's deprecation of third-party cookies is transforming digital marketing in the MarTech podcast. Listen now 🎧👇 https://buff.ly/44SqWaR #DigitalMarketing #CustomerIdentity #PrivacyFirst #MarTech #MarketingTrends

Another day… another case study putting the power of data collaboration technology on display! This one is with our awesome partners at Starcount who are powering brands with critical insights. Using InfoSum’s privacy-by-default platform, find out how:   ⚽️ A Premier League Football Club utilized insights to verify existing assumptions about its customer base, create better fan experiences, and validate sponsorship deals with a high affinity for its fan base. 🌎 A global Consumer Electronics Brand was able to identify differences between consumer groups to target key personas better and improve the quality of seed audiences for lookalike audiences. Download the case study here: https://hubs.la/Q02v0MnH0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

Exploring the headlines this week...🗞️ Curation has been a HOT topic across the trade press lately. In recent headlines, we highlight why 'curation' is AdTech's latest buzzword, explore the future of cookieless measurement, and uncover ongoing challenges surrounding transparency🔥 Huge thanks to Digiday AdExchanger ExchangeWire and Morning Brew for keeping us informed each week 🧠 Swipe to discover 👉 #inthenews #adtech #curation

The Global Digital Market is Booming! 📈 🌍 Did you know? The digital marketing industry is forecasted to grow at a staggering CAGR of 13.5%, skyrocketing from $322.2 billion in 2022 to $689.8 billion by 2028! This rapid growth highlights the endless opportunities for businesses ready to embrace digital strategies. At Uniqord Studio, we help brands stay ahead in this evolving market. Let's craft your digital success story today! #UniqordStudio #DigitalMarketing #GlobalMarket #BusinessGrowth #MarketingTrends

🚀 Exciting News Alert 🚀 Delve into the latest insights on the state of media execution for independent agencies! 📊 Our new report with AdExchanger sheds light on the daily challenges these agencies face and how they tackle them head-on. Key Challenges Explored: 🌐 Fragmented Ecosystem 💸 Budget Constraints 🧠 Talent Retention 🤖 Tech Adaptation Despite these hurdles, the resilience and innovation of independent agencies never cease to inspire us at Pathlabs. 💡 Our goal is to offer robust media execution partnerships that empower these agencies to flourish. We provide end-to-end solutions that boost their capabilities and drive growth. 🌟 Curious to learn more? Download the full report here: https://lnkd.in/giWnHqi3

Elevating business processes through top-notch technology has always been a major game-changer! VICI MENA, with its groundbreaking technology, marries user behavior with personalization, bringing in a robust dynamism to your marketing efforts. Say hello to a new era of digital advertising, where creative optimization is backed up by behavioral insights creating excellent advertising campaigns. With VICI MENA, get ready to redefine the rules of the digital marketing sphere! Ready to revolutionize your #marketing with VICI MENA? #digitalmarketing #userbehavior #campaigns #personalize #creativeoptimization Book a demo now and let's transform the way you market: https://lnkd.in/dSUibrDN

We are excited to catch up and explore the future of advertising. Delighted to announce that I'll be attending the Adtech Event on 13th & 14th March 2024! Looking forward to diving deep into the latest trends and innovations in advertising technology and connecting with fellow industry professionals. Let's connect! #adtechin #adtech2024 #profuseservices #AdvertisingTechnology #networkingevents #businessevent #digitalmedia #trends #technology #mediabuying #marketing