LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
Warning: Boston Specific
Attn: First Championship parade Restaurant and Bar operations teams
From the desk of a 10 parade veteran
It may not be too late to adjust your plan.
If you are on the parade route: You will probably be busy with folks before the parade, then you will be dead once the duck boats are in sight and a mad rush after the boats are no longer visible. Many of these people just want a restroom and water, how you choose to deal with that is important. Parade day they may be a nuisance but the rest of the year they or their connections are your guests have a plan let your team know what that plan is but be prepared to adapt.
If you are not on the parade route but are on a pedestrian route near a T stop or on the way to or from one: You too will have to deal with the post-parade traffic at what could be an odd time for your team, you may fill up with folks looking to have a
"light lunch" and watch the parade on the TV's if you have them. Those folks may linger and have an extra beverage or two. Be prepared for an odd flow of traffic through the day as folks tire of being in the sun and start to head back to their home turf. Have a plan for how the day shift team will deal with folks who have had one too many Gansetts, this is something they may not have the experience that your night side team has.
Most of all have fun it is supposed to be a celebration!
#Celtics#parade#BostonBars#BostonRestaurants#Champions#18Championships#duckboats#CelticsParade
The Accidental Mountain Dew Legend: Willie's the Hillbilly's Wild Ride
Willie Stumpjumper chugged a case of Mountain Dew while jump-starting his cousin's lawnmower. The caffeine explosion launched him 20 feet into the air, landing perfectly on a broken tractor he instantly rewired.
Mountain Dew executives, driving by, witnessed the spectacle. "We need this man," the marketing director whispered.
Billboards soon featured Willie mid-leap, can in hand, with the tagline: "Dew or Die!" His gap-toothed grin transformed him from local legend to national icon.
Sometimes, greatness is just one caffeine-powered explosion away. #BrandInnovation#MarketingDisruption#UnconventionalBranding#ConsumerEngagement#BrandStorytelling#MarketingStrategy#ViralMarketing#MountainDew
Digital strategist - business, marketing & product. I work with young founders and CXOs build, scale, and move fast. Clients include Series C funded start-ups | Past - media.net, Disney+ Hotstar, Autocar
𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today?
Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today.
In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade.
Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa.
Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values.
Do you believe in Santa now? What is your favourite origin story?
#HappyHolidays#marketing#advertising#Christmas#Santa#Macys#SantaClaus#digital#digitalmarketing
It's #MeetTheTeam Tuesday!
Say hello to Nyla Deliphose.👋👋 Nyla works with our Newtron Group team in Baton Rouge, LA and has been with us for over 1 year!💪
1.) What brought you to this company?
My parents are long term employees at Triad Baton Rouge and they learned about a Runner position available.
2.) What's the best thing about your job?
The environment I get to work in! I feel so blessed to work with such amazing people. Not only that, I love the structure of my day to day tasks because I'm a very organized person.
3.) Who or what motivates you?
My daughter!💕
4.) What's the best advice you've ever received?
My dad always told me to have pride in everything I do, no matter how big or small the task is.
5.) What's your favorite quote?
"No rain, no flowers."
6.) What's your dream vacation?
Somewhere out of the country.
7.) What's your favorite tv show?
Too many to pick one! Right now- Love is Blind.
8.) What's one item you can't live without?
My space heater...lol if you know, you know! 😆
9.) What's your favorite way to spend your weekend?
Family time, watching sports, or shopping.
10.) What's a surprising or fun fact about you?
Mardi Gras is my favorite time of the year!💜💛💚
Helping mission-led B2B SME's become challenger brands in their industry. Brand Strategy Sprint. 2 weeks to own your market position & stand out from the crowd. £2k
Ooof. For anyone that wants to outstrip a competitor....this is a a best-in-class example on how to do it.
Pick on the big guy and call them out for being a bit of a w*nker.
in a less sweary nutshell...Take the big guy (something / someone / a business you're competing with) and you position against it.
It means you're basking in the brand salience they already have so you can gain market share more quickly.
Ben & Jerry's did it with Haagen Dazs. Virgin did it for a whopping 10 years against British Airways.
If you want to be a challenger brand in your industry, give this a go...though maybe don't use avocados in your own ;-)
IT'S A BAD DAY TO BE AN AVOCADO
For years, they've been swanning around, like the belle of the breakfast-and-brunch-based ball.
But no more.
We're throwing down the gauntlet.
We're storming their castle.
We're muscling in on their turf.
We're taking their throne.
(We're now in Waitrose.)
(Please buy us.)
Happy Thanksgiving Day to all 🦃
Historical Facts:
On hundred years ago in 1924 on Thanksgiving Day, the department store celebration launched what is known as "Macy's Thanksgiving Day parade" has become a tradition and annual national sensation.
Although the Thanksgiving Day parade was a publicity and a marketing stunt, the employees of Macy's were first-generation immigrants!
Mostly comprising of European immigrants, Central Park zoo animals, and circus clowns which evolved into a long-standing tradition to mark the start of the season. The only time this parade was ever canceled was in 1942 WWII and resumed in 1945 when the war ended. Even after JFK's assassination in 1963, the parade four days after was not cancelled.
A Vital Message: The value of Immigrants to the U.S.
Innovation - Immigrants have developed new technologies and started new businesses at higher rates than U.S. born individuals. Immigrants represent 16% of U.S. inventors and produce 23% of total innovation output.
https://lnkd.in/eSX6vqtR
Economic Activity - Immigrants' total contribution exceeded $2 Trillion in economic activity in 2022 which is approximately 8% of the U.S. GDP. Agriculture = 25%, Construction = 1 in 4 workers, Healthcare = 15.6% of nurses and 27.7% of all health aides, STEM (Science, Technology, Engineering, Mathematics) = 20%
Taxes - Immigrants paid $579.1 Billion in local, state, and federal taxes, including $35.1 Billion taxes paid by undocumented households in 2022 and paid into Social Security and Medicare taxes while being excluded from receiving these retirement benefits.
https://lnkd.in/eVqWQXbU#FAFO#StopTrumpFascism#StopTrumpVance2025#Resist#HumanRightshttps://lnkd.in/e6KqJYFQ
Ever wondered why certain brands hold a special place in your heart? (Don't tear up now.)
🥃 Unlocking the Power of Sentimentality in Brand Perception 🥃
This week, we’re diving into the fascinating role of sentimentality in our perception of brands.
We explore two distinct whiskeys: the rare and exclusive Four Roses Single Barrel Ohio OHLQ, a special release from Ohio Liquor perfect for Mother’s Day, and the classic, delicious Woodford Reserve. As we sample these whiskeys, we’ll discuss how emotional connections can shape our brand preferences and perceptions.
🔍 Discussion Topic:
How does sentimentality influence brand perception?
🥃 What We're Drinking:
Four Roses Single Barrel Ohio OHLQ: An exclusive, limited-edition barrel strength release, ideal for celebrating Mother’s Day and savoring long after.
Woodford Reserve: A beloved classic with a rich, smooth profile.
👍 Support Our Channel:
If you enjoy this video, please jump over to YouTube and like, comment, and follow for more whiskey reviews and engaging discussions!
💬 Join the Conversation:
How does sentimentality influence your view of brands? Do you find yourself favoring certain brands due to emotional reasons? Share your thoughts below!
#WhiskeyDiscussion#SentimentalityInBrands#FourRoses#WoodfordReserve#WhiskeyReview#ExclusiveRelease#MothersDay#BrandPerception#EmotionalAttachment#WhiskeyCommunity#DavidMastersGroup
Retired
2wLooks like everyone enjoyed the festivities! Merry Christmas 🎅🏻and Happy New Year 🥂to all.