Tri-Advise (TA)’s Post

Discover the latest 5 trends shaping the future of Pay-Per-Click (PPC) advertising in 2024! From AI-powered strategies to privacy-first approaches, learn how to drive targeted traffic and boost ROI. Stay ahead of the competition in this dynamic world of digital advertising. Read here: https://lnkd.in/eY6Z9Xkh #DigitalMarketing #PPC #Advertising #AI #VoiceSearch #VideoAds #PrivacyFirst #CrossChannelIntegration #MarketingTrends

We all know that capturing and retaining customer attention is more challenging than ever. That’s why Pushly is thrilled to introduce a powerful new tool for marketers: Abandon Browse. Our clients are seeing that Abandon Browse, when combined with Abandon Cart, are seeing upwards of 25-30% lift! Read on… What exactly is "Abandon Browse"? 🤔 Unlike "abandon cart" messages, which target users who’ve added items to their cart but didn’t complete their purchase, abandon browse targets visitors who showed interest by viewing products or services on your site but didn’t take further action. It’s like a gentle nudge, reminding potential customers of what caught their eye in the first place. Why does it matter? 👉 High Intent Indicators: Browsing behavior signals interest, and targeting these users can turn that curiosity into conversion. 👉 Personalized Engagement: Tailor your outreach based on what users viewed, making your messages more relevant and compelling. 👉 Increased Conversions: By addressing specific browsing behavior, you can turn casual browsers into loyal buyers. #Pushly #AbandonBrowse #DigitalMarketing #CustomerEngagement #MarTech #MarketingInnovation https://lnkd.in/g6xQmiRr

Marketers I know that you are consistently thinking about your budget, have you wondered how during this time of the year it’s affected? During the holidays, ad costs rise as competition intensifies, particularly in e-commerce, driving up CPC and CPM. Consumer behavior shifts, with focus on gift-buying and seasonal priorities, affecting engagement for some certain industries that aren’t as trendy.  To maximize ROI, focus on proven tactics, nurture existing customers, and allocate budgets to high-converting platforms. If there is one thing we know at BrandPilot AI it is how to help you reallocate your marketing  budget. Our AdAi is a growth enabling tool that helps you save money, but actually helps you create more budget. https://lnkd.in/eRGU6hzC.

My experience running marketing departments always feels the same: "Please do more with the same (or smaller) budget." Optimizing your Google Search budget so that you aren't paying for uncontested Ads is the easiest way to find a growth budget (without having to beg your boss). I'm hosting a webinar on Jan 8th to discuss this very tactic! https://lnkd.in/d3QxhTtR

🌟 Reviews are the gems of the digital world – valuable and multifaceted! From SEO boosts to influencing shopper decisions, consumer reviews are worth their weight in gold. 🛒 Merchants are artfully weaving these unfiltered opinions into their marketing tapestry to engage audiences and drive sales. 💌 Email Marketing: Pairing glowing reviews with promotional emails is a match made in marketing heaven, increasing conversions and customer engagement. 📱 Social Media Marketing: Leveraging user-generated content on social platforms like Facebook and Twitter is a savvy move to reach a wider audience and amplify brand trust. 🌆 Offline Marketing: Even in the physical realm, integrating user reviews through magazine ads or in-store signage is a clever strategy to win over new customers. 💡 Negative Reviews: Surprisingly, negative feedback can be a positive game-changer if handled transparently and with finesse, enhancing credibility and turning challenges into opportunities. 🌟 Harness the power of consumer reviews to shine bright in the digital marketplace! 💎✨ https://lnkd.in/gqZ7ZWmU

The biggest issue with advertising isn’t businesses tripping over the privacy line. It’s worse than that. It’s businesses tripping over the *clumsy* line. Trying to sell me stuff I already have, don’t want, or is completely inappropriate. It’s much of why click-through ads only get 3% conversion. At best. Chasing ‘relevance’. How is that not a *massive waste* of time and effort? Supply has been completely disconnected from demand. Here’s a better way to think about it: Digital ads are just products. Information products. Solving a problem in the consumer’s life. Solving a job-to-be-done. And like other digital products, they need to find ‘product market fit’. PMF is all about creating value, and solving customer pains. So why are we so far away from advertising PMF? I believe it’s all down to clumsy profiling. Businesses have no idea who I am, what I like, my context, and my needs/wants. Not really. They think they do though. And that’s the big problem. They have *phantom PMF* Chrome’s flip-flopping about 3rd party cookies makes the point. First we must remove them, then we can’t live without them. Leaving advertisers *even more reliant* on Google for targeting ads. More reliant on clumsy profiling. The answer: Private Personal Profiles The same Google game, but this time from the *customer side*. Ergo, Empowerment Tech. Some ET startups are already ahead on this. Stay tuned. Because Private Personal Profiles are an inevitable part of the new Customer Stack. Along with digital wallets, verifiable credentials, verified messaging and Personal AI. More soon in the Customer Futures newsletter. Link in the comments👇

Above all is creative truth—there’s nothing beyond it. Yes, it’s all about creative conversion. Facebook’s AI is now smarter than ever, especially for e-commerce. Forget manual targeting—it’s obsolete. Facebook collects data from clicks, comments, landing page visits, and purchases, making targeting smarter than you or me. Your job? Stand out with CREATIVE STRATEGY. If 100 businesses sell the same product, why would someone stop at your ad? To succeed, analyze key metrics: 1️⃣ Thumb-Stop Ratio: Measures hook strength. Formula: (1st 2-sec. plays / impressions) * 100. Benchmark: 25%+ 2️⃣ Hold Rate: Retention of quality traffic. Formula: (ThruPlays / impressions) * 100. Benchmark: 8%+ 3️⃣ CTR: Measures action. Formula: (Clicks / impressions) * 100. Benchmark: 1%+ 4️⃣ Click-to-Purchase: Reflects traffic quality. Formula: (Website purchases / link clicks) * 100. Benchmark: 8%+ Low metrics? Start with better creative hooks. Without creative focus, results = zero. #facebookads #digitalmarketing #ecommerce

I find myself constantly navigating the ever-changing world of digital algorithms. Whether it’s LinkedIn, Instagram, Facebook, or YouTube, the rules of engagement shift daily. Organic reach is declining, paid reach keeps fluctuating, and just when you think you’ve cracked it, the game changes again. As marketers, we juggle the challenge of balancing performance marketing with content that builds trust. Is it about quick conversions or lasting connections? While data gives us measurable results, it often lacks the emotional depth that connects with people. For e-commerce brands, standing out in a crowded space is even tougher. Platforms are saturated, campaigns look alike, and grabbing attention feels like a moving target. The real question is: how do we create content that resonates and performs? Maybe it’s about constant trial, error, and finding the right mix of creativity, strategy, and data. What do you think? How do you balance creativity with data to cut through the noise? #DigitalMarketing #PerformanceMarketing #ContentStrategy #Ecommerce #Algorithms

4 key trends driving the evolution of #search — from Philipp Schindler at Google Marketing Live 2024 🥁 ----- ⭐ 1. Search queries are getting longer and more specific According to Google, the volume of searches with five or more words is growing faster than the volume of shorter queries. To illustrate, while not so long ago someone looking for running shoes might have queried “men’s running shoes”, a more modern search might look like: “how to pick the right men’s running shoe for beginners with high arches”. ⭐ 2. Searches are getting more complex While complex searches traditionally entailed a more progressive or layered approach to getting information, today, people are seeking direct answers to multi-level questions like: “what are good options for a day out in Dallas with the kids? And recommend some ice cream shops near each option”. ⭐ 3. Searches are expanding beyond words Google reported 12 million visual searches per month using #Lens, with more innovation in the pipeline, including #CircletoSearch, which will allow you to circle anything on your screen (including a screenshot) to launch a search for it! ⭐ 4. Searches are increasingly triggers for exploration More and more, we are using the search bar to explore topics at a broad level — things like: “outfit ideas”, “best places to eat with kids”, and “rainy day activities”. ----- Of course, these trends present brands with new challenges, and more importantly with new opportunities to lean into, many of which by leveraging #GenAI 🤖 Discover the roundup of announcements from #GML2024 below👇 https://lnkd.in/eRZyE4Sr Need help making sense of it all. STEP MARKETING is here to assist 🤝

Let’s Scale Up!!!💰🔥🔝 Unlock Lucrative Affiliate Partnerships With Rulrr.com😉 Are you a lead provider, affiliate marketer, or someone with access to physical/retail business owners? Rulrr.com has an incredible opportunity that could significantly boost your earnings. By joining our affiliate program, you’ll tap into a highly lucrative deal that benefits both you and your prospects. Business owners will receive a 30/60-day FREE trial, giving them the chance to experience the full potential of our software without any risk. All they’ll need to focus on is their social media campaign budget, while we take care of the rest. With over 1,500 current users and a proven track record, Rulrr.com offers affiliates a straightforward path to significant income. Plus, we’re in the midst of an exciting second-round investment opportunity that’s sure to be just as rewarding for both investors and those who bring them to the table. Reach out today, sign an agreement, and let’s start working together to help businesses grow, while you earn big! #investor #investment #partnerships #affiliates #advertising #marketing