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Social media marketing: What it is and how to build your strategy What is social media marketing? Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too. This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. What is a social media marketing strategy? A social media marketing strategy is a comprehensive plan that integrates your social media efforts with your team’s goals and the broader business objectives. A well-defined social media marketing strategy also sets clear boundaries around your team’s time and expertise. What are the benefits of a social media strategy? -It increases brand awareness and engagement -It promotes brand trust -It supports performance measurement -It drives revenue How to create a social media marketing strategy Step 1: Set goals and establish KPIs Step 2: Research your target audience and select your networks Step 3: Create (and curate) timely & engaging social content Step 4: Collaborate with influencers Step 5: Bring other departments into the mix Step 6: Evaluate and improve your social media strategy If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy. Want to take your social media to the next level? Get in touch: www.tri-advise.com #business #management #marketing #tips #advice #digitalmarketing #guide #b2b #company #market #marketingagency #forbes #ai #forbescouncil #media #socialemedia #advertising #technology #chatgpt #website #businessanalysis #linkedin #instagram #facebook #articles #artificialintelligenceforbusiness #businessadvice #2024marketing #2024trends #triadvise

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