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Continuamos nosso campo na Drogaria Araujo S/A, onde pudemos observar diversas marcas realizando um excelente trabalho de exposição – desde displays estratégicos até arrumações geométricas e cross merchandising. Essas práticas bem executadas não só chamam a atenção do shopper, mas também proporcionam uma experiência de compra fluida e agradável. A visita constante às lojas é fundamental para identificar oportunidades, observar o que realmente funciona no ponto de venda e adaptar as melhores práticas ao nosso negócio. Estar presente no campo é essencial para entender as dinâmicas de cada loja e descobrir formas de otimizar o espaço e a exposição dos produtos. Afinal, a eficácia das estratégias de trade e merchandising se revela no PDV, onde podemos aprimorar nossa abordagem e garantir que os produtos estejam sempre à vista – e ao alcance – dos shoppers!

Havaianas Europe - an Alpargatas Brand Reports Strong Quarterly Sales Surge. Havaianas reported consolidated net sales for the third quarter amounting to 1 billion Brazilian real, and 3 billion Brazilian real for the nine-month period, reflecting increases of 16% and 10%, respectively. The company's gross profit for the quarter rose by 36%, reaching 494.5 million Brazilian real, accompanied by a gross margin of 47.7%. Havaianas achieved a normalised EBITDA of 137 million Brazilian real, marking an increase of 78.1%. Additionally, the net income for the period stood at 57.3 million Brazilian real. Read full report: https://lnkd.in/g7JHPD25 #Havaianas #Sales #Alpargatas #Quaterlysales #Executivemanagement #Rothy's

🚀 🇧🇷 The Growth of Private Label Brands in Brazilian Retail 🚀 As retail landscapes evolve, one trend stands out prominently: the rise of private-label brands. In a recent article in MERCADO&CONSUMO, Marcos Gouvea explores the eight key reasons behind the surge in private-label brands' presence in Brazilian retail. The core assertion? Private label brands are poised to claim a larger share of retail sales across diverse categories, becoming increasingly relevant in the Brazilian market in the years to come. Key drivers behind this phenomenon include: 1. Enhanced Competitiveness: Retailers are striving for better profitability across all segments, prompting a shift towards private-label brands. 2. Wholesale Growth: The expansion of self-service wholesale sales in the food sector has fueled the development of private-label brands in this format. 3. Market Consolidation: Increasing consolidation across various retail segments has led industry leaders to invest more in private-label brand development and management. 4. Network Formation: The formation of business networks in supermarkets, pharmacies, and other sectors is driving collaboration in developing private-label brands for enhanced competitiveness. 5. Industry Response: Manufacturers respond to retail demand for private-label brands by offering more professionalized product lines. 6. Global Benchmarking: International benchmarks, particularly in Europe and North America, where private-label brand penetration is higher, are influencing the Brazilian market. 7. Consumer Familiarity: Consumers are becoming increasingly familiar with and loyal to private-label brand offerings across various retail segments. 8. Value Focus: Economic pressures have intensified consumer focus on value, leading to increased scrutiny and comparison of prices and attributes. As private-label brands continue to gain traction, they are reshaping retail dynamics, driving innovation, and offering consumers greater value and choice. This trend is evident across sectors, from supermarkets to construction materials, and even in niche markets like pet supplies. It underscores a fundamental shift in consumer preferences and retailer strategies. With private-label brands set to double their current share of retail sales in Brazil over the next decade, the time to capitalize on this opportunity is now. Let's reflect on these insights and seize the moment to drive positive change in Brazilian retail. Together, we can unlock the full potential of private-label brands and propel the industry forward. #RetailTrends #PrivateLabelBrands #BrazilianRetail #Innovation #ConsumerChoice #BusinessStrategy #MarketInsights #CBHub #IgorPipolo #CrossBorder #Ecommerce #CrossBorderLogistics Igor Pipolo Raffaella Calfat

Mais um pouco do meu trabalho nessa páscoa 2024 Execução Assai Contagem Páscoa é Hershey's Pra cima deles Hershey Latin America The Hershey Company Pop Trade Marketing #pdv #promotordevendas #merchandising #hershey's #barralover #assai #poptrade #leoesdopdv #pracima

Finally also in Portugal brands begin to fight the private label syndrome in retail chains. Strategic replacement of branded products for private label products reduces consumers options in terms of diversified quality and pricing, and impacts economic growth and sustainability because of lack of competitive market rules that stimulate the economy itself. If the car industry would work like this, every existing brand would have a short life. In the end everyone looses. https://lnkd.in/dZjxKsCN

ação no PDV

In shopper marketing, cross-merchandising involves strategically placing different products together to encourage impulse purchases and increase sales. It is about understanding consumer behavior and using that knowledge to create a more engaging and effective shopping experience. Famously, we group closely related products together to stimulate impulse purchases. Following example from American Garden | GEMCO - Global Export Marketing Co. USA at Nesto in UAE. The peanut butter and mayonnaise items, along with their promotions, are strategically placed next to the bakery category. This is an excellent example of how we can better fulfill customer needs and reduce browsing time, which will ultimately lead to increased sales for the brand. #CrossMerchandising #Complementary #ShopperMarketing #UAE

🚀A importância de uma boa execução de merchandising🚀 Na Scala, cada queijo não é apenas um produto, é um pedaço da nossa paixão e tradição. A forma como o apresentamos nas prateleiras pode transformar essa paixão em vendas reais. Uma boa execução de merchandising não é apenas sobre estética; é sobre criar uma experiência de compra irresistível. Um display bem organizado, informações claras e um layout atrativo não só capturam a atenção, mas também inspiram a confiança e o desejo de compra dos nossos clientes. Vamos fazer com que cada queijo Scala se destaque e reflita a qualidade que oferecemos. Com uma execução impecável, estamos vendendo mais do que produtos; estamos oferecendo uma experiência memorável. Vamos juntos mostrar o valor e a excelência da Scala! #Merchandising #Vendas #Qualidade #ScalaQueijos Scala

🌟 Exciting News for Latin America’s Luxury Market! 🌟 Bottega Veneta has launched its first online store in South America, choosing Brazil as the gateway to this vibrant market. This milestone not only brings Italian luxury closer to Brazilian consumers but also underscores the region’s growing importance in the global luxury landscape. 🌎👜 📌 What does this mean for Latin America? Brazil, with its advanced e-commerce infrastructure and strategic location, positions itself as a hub for innovation and connectivity in the region. Platforms like this can pave the way for broader market integration across Latin America. 🤝 How can we amplify this? For partners like Th3 Hub, based in Brazil, opportunities abound to support regional growth: E-commerce enablement across LATAM. Enhanced logistics and distribution networks. Tailored localization strategies for diverse markets. Together, we can make every Brand accessible and innovative across the continent! 💼✨ #Ecommerce #LuxuryMarket #Brazil #LatinAmerica #Innovation #GlobalExpansion https://lnkd.in/d5hmZyXu

#Merchandising #trade #vendas #atendimentoaopublico #Marketing #Merchandisingcriativo #profissionaldemerchandising #recolocação #experiência #Trade #Supervisão #supervisora #mulher #determinada #supervisora #merchan Stone PagBank Neon The HEINEKEN Company Ambev Solar Coca-Cola TIM Brasil Vivo (Telefônica Brasil) EMS Grupo Carrefour Brasil Carrefour Timbre RH e Fieldmarketing L'Oréal L'Oréal Unilever Procter & Gamble Coty