toth shop’s Post

you’ve sat down and written the dang thing (blog, caption, email, etc.). first off, yay! the heavy lifting (i.e. the writing) is done! for many, that’s half the battle. but before you hit ‘publish’ & send your words out into the world, we recommend running through these five questions first: 📝 do you stand behind what you wrote? 📝 did you proofread it? 📝 is voice & tone aligned with your brand? 📝 does it feel too B.S. fluffy? (if yes, EDIT) 📝 is it easy to read and understand? these last mile questions help you make sure what you’re putting out there is something to be proud of.  

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