you’ve sat down and written the dang thing (blog, caption, email, etc.). first off, yay! the heavy lifting (i.e. the writing) is done! for many, that’s half the battle. but before you hit ‘publish’ & send your words out into the world, we recommend running through these five questions first: 📝 do you stand behind what you wrote? 📝 did you proofread it? 📝 is voice & tone aligned with your brand? 📝 does it feel too B.S. fluffy? (if yes, EDIT) 📝 is it easy to read and understand? these last mile questions help you make sure what you’re putting out there is something to be proud of.
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Most people struggle with writing hooks (I did too). Here’s the formula that transformed my posts: Curiosity + Specificity + Value = Engagement Examples: How I [achieved X] in just [time]. The one mistake that cost me [big consequence]. I was stuck at [low point] until [solution]. Your hook should pull readers in and deliver exactly what they need. Bonus tip: Start strong with a bold statement. Follow it up with context to make it relatable. PS: Drop your hooks below—I’ll review them live for the next hour! Let's sharpen them together. ♻️
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I posted 5 times last week. Here was my biggest goal for each post; ~Simplicity. The reason? If your audience finds your post too hard to read, you'll loose them. -No, post simplicity isn't writing short-form posts. (I've seen long-form post grab a ton of attention) -No, it's not about writing perfect hooks. (What good is a perfect hook if the body of the post fails to deliver?) It's about delivering your message in clear, concise words. It's about RETAINING attention. Here's how to keep your content simple; ●Cut out the fluff (edit ruthlessly) ●Leverage listicles. ●Reduce abbreviations. ●Write like you are talking to a grade 5 pupil. (I recommend the Hemingway site for this) The bottom-line? Keep your content simple, leave them coming back for more. P.S- How many times do you plan to post this week?
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Struggling to write your next story? Use these 4 pillars that helped me write a transformative story - The conflict Start of the story with a scroll-stopping hook What people think about copy vs what it actually is Also, I described what my belief was and how it changed - The Causation How it all started What I did in the beginning The struggles and loneliness I faced (in short a linkage between different events) - The Progression The time when I finally started getting clarity How I tried 1 thing, then another, then another - Transformation The answer to your “SO WHAT.” How things changed for me and how they can change for you A lesson I learned from this experience so can you I read these 4 content pillars in Nathan's emails and instantly wrote my story following these steps… If you also struggle to write stories Use this easy framework to write your next story. P.S. Do you use frameworks while writing stories?
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3️⃣ Writing Benefit-Rich Copy Now, let’s talk about your landing page copy. This isn’t the place for Shakespearean prose. Keep it simple, clear, and focused on what your visitor will gain. Benefits, not features, are what will get them nodding along and reaching for that ‘Sign Up’ button. 👉 Communicating Value Effectively Your words should show a brighter future thanks to your product or service. Tell them how their life will improve, making sure to speak their language. And don’t forget to be specific. Instead of saying “save time,” tell them they’ll “gain back 10 hours a week.” It’s details like these that transform interest into action. #webpresence #performancemarketing #onlinepresence #digitalmarketing #digitalagency
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How I go from a vague idea to a polished LinkedIn post ↴ Writing consistently is hard. Not because of the actual writing. But because of everything that comes before it: - Coming up with ideas. - Organizing your thoughts. - Turning scattered inspiration into something coherent. Here’s my exact framework for going from first idea to final post: 1. Consume → Find inspiration 2. Capture → Store the spark 3. Expand → Flesh it out 4. Combine → Connect the dots 5. Write → Draft the post 6. Format → Make it readable 7. Schedule → Show up consistently
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I like writing, it’s fun, takes you to other worlds, expands creativity and does some wonderful things for understanding and self-perspective. Whether that’s writing down your daily thoughts, a to do list, a children’s book, or a pitch deck; I believe it’s one of the only things that truly expands communication skills, as well as our emotional intelligence. In our industry of Brand Experience, strong writing helps us to sell in ideas against visuals, so that clients can thoroughly understand concepts and build upon ideas. I guess what I am trying to get at, is that words are important. They hold weight, whether spoken or written, and in an age where words are simplified to the point that we can push a button and they are written for you, maybe we should explore bringing the fun of word play back to life? Exploring the power of a ‘lol’ as well as the weight of a ‘That was SO funny!’ - both needed, both have a place. Could it be we partner with the QUEEN of words Penguin Publishing Group and create a nation-wide touring pop-up of wordplay workshops, or a collective of storytelling events... the options are truly endless! Feel free to drop me a DM if you're a brand ready to play with words again. 📚 #brandexperience #letsgetwordy #letscreatefun
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Never write and edit in the same session. It’s mucking up your flow. Deep sticky mud that keeps you stuck. Here’s what to do instead. Add space. Here’s what I mean… Draft and edit in separate sessions. Put space in between your ideas and their publication. It brings clarity to your content. And it eliminates impulsivity… (shit that ruins your reputation). Publish your principles. Not your impulses.
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2 ways to write an introduction: they are grouped into two large categories with oodles of variations in each of them. (1) The Summary Lead (2) The Creative Lead. #WritingTips #WritingArticles #Blogging http://ow.ly/z7jE30jDGHq
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I thought great content had to be flawless. Turns out, it just needs to be real! You can spend all day: • Restructuring sentences • Analysing each word • Obsessing over flow But here's the truth: Perfect content never posted = Zero impact Imperfect content shared = Real results Because authenticity beats perfection. Raw thoughts beat polished emptiness. The posts that performed best? The ones I wrote in 15 minutes. The ones that felt like... me. Your voice matters more than your grammar. Your story matters more than your structure. Start sharing. Stop overthinking. What's holding you back?
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