When we meet with new clients, we often ask for one word that describes what they want their brand to be. It may be: Trustworthy. Bold. Refined. Quirky. That word becomes our goal – our strategic end point. Equally important is defining the opposite end of the spectrum: What don’t you want your brand to be? Boring. Predictable. Stale. Those two cornerstones define the foundation of your brand. Because knowing who you DON'T want to be is just as important as knowing who you DO want to be.
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A personal brand can boost your reputation. 📈 It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. 👀 In fact, it can damage people’s perception of you. A generic or half-hearted brand can turn people off, and make them less likely to return for more. The world doesn’t need another personal brand to roll off the assembly line. The world needs YOU. Are you making any of these mistakes? Share which ones resonate in the comments below! Written by: Sally Hogshead
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Let's talk about your reputation and branding with Daisy Keter MPRSK
Whether you like it or not, you already have a personal brand right?......wrong! I know I have said this before but just hear me out! It is one thing to have a "Personal brand" and its another to have a reputation. 📌 Your personal brand is what you show to the world. 📌 Your reputation is what the world says about you. A personal brand is what you do consistently, your values, and how you're perceived by others. Reputation is what others know about you, your character and integrity. You can't control your reputation, it's a byproduct of what you do with your personal brand.
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Whether you like it or not, you already have a personal brand right?......wrong! I know I have said this before but just hear me out! It is one thing to have a "Personal brand" and its another to have a reputation. 📌 Your personal brand is what you show to the world. 📌 Your reputation is what the world says about you. A personal brand is what you do consistently, your values, and how you're perceived by others. Reputation is what others know about you, your character and integrity. You can't control your reputation, it's a byproduct of what you do with your personal brand.
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Struggling to stand out? Your personal brand is your lifeline. Lara Acosta says it best: “Your personal brand is the story others tell when you’re not around.” But too many people let others define their narrative and that’s the problem. Here’s how to take control of your brand today: 1️⃣ Get clear on your values. Lara teaches that authenticity starts with clarity. What do you stand for? What’s the one thing you want others to remember about you? 2️⃣ Show up boldly. Post content that reflects who you are, not just what you do. Lara’s advice: “Your voice, not trends, should lead.” Think about what only you can share. 3️⃣ Build connections, not followers. Engagement beats numbers. Lara emphasizes, “Strong relationships drive meaningful opportunities.” Who can you connect with today to create value for both sides? Your personal brand isn’t just about being seen; it’s about trust, impact, and leaving a legacy that matters. Which step will you take today to amplify your voice? Let’s discuss below 👇🏽 The sassy queen: Lara Acosta
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Your name is more than just an identifier—it's your brand. Every action we take, and every word we speak sends a powerful message. Even the company we keep and how we spend our time contribute to the story we tell the world. Consistency is key—not just in our professional lives but also in our personal ones. By showing up consistently, we build trust and deepen our impact on those around us. What are three words you want people always to use to describe you? Consider what actions you can take daily to embody these qualities in everything you do. Your brand is your promise to your audience.
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Scaling Solopreneurs Organically | Content Mastery + LinkedIn Strategy | From Chaos to Systems | NO COOKIE CUTTERS❌
If you had to describe your personal brand in 3 words, what would they be? Have you ever actually sat down and distilled your personal brand into just three words? It’s kind of a fun challenge but also surprisingly eye-opening. This will make you reflect on: → Who you are. → What you stand for → How others see you. Because it is all about: → The energy you bring. → The values you live by. → The mark you leave behind. For me, my three words are: → Authentic. → Strategic. → Resilient. These guide: → How I work. → How I connect with others. → How I face challenges. Now it’s your turn: If you had to sum up your personal brand in three words, what would they be? Share them in the comments. Let’s inspire each other!
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Your personal brand should be your main focus. These 4 steps are all you need: 1. Have a purpose • Write down your long term vision and mission. 2. Analyse yourself • Education, experience, achievements, interests 3. Have stories to tell • illustrative stories about yourself and your experiences. You will become more memorable. 4. Embody your brand • Every single conversation will move you closer to your ideal. people are forming opinions about you whether you like it or not. It has become more important than ever. Building a good reputation and personal brand will help you in everything you do in life. Be it business or personal. P.S. Anything else on your checklist?
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Sales and Marketing Rep | Personal Branding Trainer | Translator & Editor | Lead Generator
Your personal brand is called PERSONAL for a reason. Many people struggle to build a solid personal brand because they’re too focused on finding someone to emulate. While it’s great to learn from others and adopt good practices, your personal brand should reflect you—your unique experiences, voice, and values. Copying someone else not only feels inauthentic, but it also limits your potential to stand out. There’s no “perfect timing” to start posting or growing your network, and there’s no magic formula to mimic. The key is to show up as yourself, consistently and authentically.
