Some companies can’t attract top designers because they’re not offering anything special: What a lot of posts on LinkedIn say: - We’re hiring! - Click here to see our jobs. - Just reached unicorn status. - Join the rocket ship. - We need a Designer to do everything. - "We need someone to come and do the UX" Instead, tell designers: - How design leadership supports and mentors teams. - How you’re building an inclusive design culture. - Who is the most senior sponsor for design in the org. - What the actual salary and package is. - Where design reports to in the organisation. Just to name a few points. Spend time creating your narrative as to why the best designers should join you. This is what people actually want to see, not generic JDs.
Your post really hits the nail on the head when it comes to attracting top design talent Tom Scott! I particularly appreciate your emphasis on transparency and specificity. Sharing details about design leadership, mentorship opportunities, and the actual compensation package shows respect for candidates' time and demonstrates a company's commitment to its design team.
I totally agree. Please put the salary and key interest points in the description. Applicants shouldn't have to go through the whole process of applying to know the job pays.
I recently came across a job posting for a senior design leadership role that included LinkedIn profiles of the cross-functional leadership team. Such a great idea! It really helps potential candidates get a sense of who they’ll be working with.
Design hiring is flawed in so many ways. This is where it starts. Thanks for bringing it up Tom
Changing the mental model from “job description” to “job advertisement” helps tremendously. Job Ads are not really about describing the basic duties of the job. That’s a big mistake many companies make. Instead, approach job ads like you already approach marketing compaigns. 1. Know your audience. 2. Make it about them not you. 3. Focus on attracting the right candidates and driving away the wrong ones. Some examples of kinds of content that do this: • How you will make an impact in the organization’s success • How this work will make the world a better place • How this role will help the designer’s career development (I.e. it’s high visibility or is related to the #1 strategic priority of the company) • Why this is meaningful / rewarding work • In what ways is design welcomed with open arms • How design contributes to the strategic direction of the company • How easy will it be to get access to users for research • Etc These are the types of things designers care about. Be honest. But think about answering the question: “why would a top designer care about working here?” Not only are these things interesting to designers, but the approach is so unique and “user centered” that it immediately demonstrates culture.
Totally agree! It's not just about posting job ads; it's about showcasing what truly sets your company apart for designers. Top designers want to know about mentorship, design leadership, and the support they'll get to grow their skills. Transparency on culture, leadership structure, and compensation are huge factors that go beyond the usual "we're hiring" posts. If you want the best talent, you need to show why you're the best place for them. Create a real, compelling narrative—designers are looking for purpose, not just a paycheck.
Completely agree, Tom Scott. Attracting top design talent is a challenge many companies face—not because the talent pool is limited, but because the work environment and growth opportunities aren’t aligned with designers’ evolving expectations. From my experience, it’s more about creating an empowering culture where designers feel valued. At Koru, we’ve ensured an environment where they can make a genuine impact, grow their skills, and be involved in the problem-solving process from day one. You attract the best talent when you invest in mentorship, continuous learning, and a shared vision for how design can shape business success.
I think it would be super helpful if you could share an example of such JDs and orgs that do it well so we can take a look.
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3moTop designers aren't just looking for a paycheck or a flashy job title, they're searching for places that value design and have a genuine culture around it. Tom