Tommy Hilfiger’s Post

From Gaberdine to Graphene—Fashion’s Quiet Revolution Heraclitus said, “The only thing constant is change.” This rings true in fashion. Today, heritage is valuable, but tomorrow’s leaders will be those with agile strategies that embrace the future without abandoning their past. With AI, emerging technologies, and generative design, the lines between luxury and mass-market fashion are blurring. These technologies act as great equalizers—brands that adapt will thrive, while those clinging to outdated models will fall behind. The future of fashion will be shaped by subtle shifts, not loud revolutions. Brands that build foresight and quiet resilience today will lead tomorrow. Burberry stands at a pivotal moment. The journey from Gaberdine—the fabric that revolutionized outerwear—to the modern era of bioengineered, sustainable materials, symbolized by Graphene, is more than a material shift. It represents Burberry’s opportunity to fuse heritage with innovation, placing the brand at the forefront of sustainability and technology. However, innovation in materials is only one part of the transformation. Brands like Burberry, Ferragamo, and Uniqlo must embrace circular fashion and sustainability as core elements of their future. Uniqlo, through its collaborations with Clare Waight Keller, Christophe Lemaire, and Sarah Linh Tran, isn’t just making quiet moves—it’s a stampede. Uniqlo is proving that affordability and innovation can coexist, pushing mass-market fashion forward and forcing luxury brands to rethink their strategies. As Rachel Cernansky, Bella Webb, and Sarah Butler have consistently emphasized, fashion’s future will be defined by brands that prioritize regenerative practices and lead in decarbonizing supply chains. Their insights underscore the critical need for brands to adopt sustainability as a guiding principle rather than a trend. As Imran Amed of The Business of Fashion (BOF) has highlighted, the luxury sector is at an inflection point. Brands must make decisive moves, integrating sustainability, technology, and tradition to shape the future of fashion. #Burberry #GaberdineToGraphene #Sustainability #AI #Ferragamo #Uniqlo #LuxuryInnovation #FashionTech #CircularFashion #ChangeIsConstant #5R #thefreshkid

We will soon finally close a summer of rumours surrounding the creative futures of several luxury maisons. But amid all the hires, it could be argued that the full-time appointment of Claire Waight Keller as Creative Director for UNIQLO will have the biggest impact on the way the world actually dresses. It was a pleasure to sit down with Van Tong Inside Retail Asia and discuiss this. Having worked for brands such as Calvin Klein, Gucci, GIVENCHY and Chloé this is a fresh new challenge for Waight Keller where she can build ranges that are elevated, but with true democratic appeal. The huge resources of UNIQLO will allow her to impact how people of all ages and budgets dress, which feels a more modern purpose that just capturing the zeitgeist in a runway show. The likes of UNIQLO, Zara and Gap are moving away from purely trend-based collections, meaning their garments are increasingly bought part of consumer’s a long-term capsule wardrobe. The market is changing in line with concerns around sustainability and few people want to be defined by their clothes being ‘of the moment’. It means that designers such as Waight-Keller, Zac Posen and Stefano Pilati are defining a new mid-market sector which is more elevated in both styling and price, as the consumer’s attitude to design and value changes.   UNIQLO already have a history of working with designers from luxury backgrounds - Christophe Lemaire was previously Creative Director after leaving Hermès. The integrity of Uniqlo’s design principles works well with an elevated taste level. They are far less trend focused than other mass retailers, meaning the luxury taste level translates in a way that would not be possible in a retailer such as H&M or Boohoo.   I expect Waight-Keller to bring a greater femininity to the womenswear collections, with more flattering silhouettes. UNIQLO’s product has been historically quite unisex, and her touch will bring a freshness that allows the women’s collection to really stand alone and not look like resized fits of the male product. She will drive a vision that balances pragmatism and beauty and this will be a very powerful combination for Uniqlo.   It is a great appointment. Uniqlo’s USP is based upon basics done incredibly well. Hiring a creative director with a luxury pedigree gives them access to those fine details of design and construction that would not normally exist at this price point. It gives Uniqlo a gravitas that transcends price and market level.   But if Waight-Keller is elevating the product, then the Uniqlo marketing teams must follow up with campaigns that truly inspire the consumer. Zara have elevated their art direction to incredible levels over the past few years and have set a new bar in the industry. The styling and marketing around the previous Uniqlo; C ranges were muted and uninspiring, so you expect Waight Keller to bring in stylists to change this. DHR Global

FUSION OF HIGH-STREET AND LUXURY FASHION The concept of affordable luxury is increasing as the evolving Highstreet operations of big groups are facing a new market reality. Due to technology, consumers know more about design trends from global brands and also express desire for shifting towards better design quality and long lasting quality garments at affordable prices. Thanks to Van Tong & Inside Retail Asia for the insights about the recent Creative directors appointment at high street gians claire Wright Keller at UNIQLO, Zac Posen at Gap and Stephano Pilati co-Ed project with Zara is an important indictators that the High Street retailers are looking to improve their brand identity and aspirational story telling, which was before more know to luxury fashion brands. Where most successful commercial operations are entirely market and focussed in the same design trend from luxury designer luxury brands they often end up having the same inspirations and outcomes. Instead of being heavily Inspired by luxury designers brand it makes sense to use the design methodologies to develop more design alongside product based upper level affordable luxury segment in their high street store spaces. This also help the retails store brand retail concept to develop more of a proper design related Brand DNA and Image allowing a stronger differentiation in an increasingly difficult retail landscapse where ESG and transparent holistic sustainable practices will be a core vital element of any future brand retail maxtix especially in Europe to start with all the new compliance legislation coming into place. At KONsensX Advisory / Luxury / Fashion / Design / Brand / Strategy / Web 3 / Metaverse / It has long been a vision of ours to fuse the worlds of both where you implement some of the more honest design methodologies to certain product categories and implement with stronger design segmentation in the commercial offering. It is our believe that GEN AI can be used effeciently to joint traditional analogue design processes with more forward looking technology and marketing listening reactive test mechanisms. KONsensX Advisory / Luxury / Fashion / Design / Brand / Strategy / Web 3 / Metaverse / Anne Verrept / Marianna Ferro / Alexander Hidalgo / Câline Anouti / Stephen Milne /

https://clairsaintluxe.com Style and Substance: Exploring the Allure of Luxury Streetwear Labels" delves into the captivating world of high-end streetwear fashion brands. The blog post highlights the rise of luxury streetwear, showcasing how these labels have redefined the fashion industry with their unique blend of urban influences and opulent designs. Readers will discover the innovative design aesthetics that set luxury streetwear apart, as well as its significant influence on popular culture and celebrity fashion. Furthermore, the post sheds light on the growing emphasis on sustainability and ethical practices within the luxury streetwear scene, exploring how these brands are taking steps towards a more conscious and responsible approach to fashion.

In a year that’s held a magnifying glass to mixed luxury results, reviving consumer connections and creative director switch-ups, high fashion has entered an interim phase. However, Paris Fashion Week had a significant impact in guiding the sartorial shift for the Spring Summer 2025 season and beyond. 💫 Read on for the major trends that defined Paris Fashion Week SS25. https://loom.ly/NDKDCCU #fashionweek #parisfashionweek #trendreport

There's a new fashion week calendar for 2025, and here's how it might impact buyers. With a nine-day gap between New York and London, buyers face scheduling dilemmas. While some appreciate the extra time for business, others worry about potential disruptions to production and delivery timelines. Budget constraints and risk aversion may lead buyers to skip certain cities. This change emphasizes the need for adaptability and careful planning in an already demanding industry. “I believe there won’t be a single behaviour from buyers worldwide,” predicts Stavros Karelis, founder and buying director of London-based concept store Machine-A. He thinks that most US buyers who travel internationally will continue to do Milan and Paris (where most showrooms are based), and some will start with London. “In terms of the European buyers, I believe due to many budget limitations they will decide to begin from LFW [skipping NYFW] and then to Milan and Paris. And for Asian buyers, still the latter option is easier than flying all over to NYFW and waiting until the showrooms begin in Milan and Paris. For the bigger stores and department stores worldwide, the solution is sometimes easier as they can split their teams pending on the markets.” While Karelis doesn’t expect buyers’ budgets and ordering habits to change much, he thinks the longer fashion month period might impact production times and therefore delivery times, particularly for brands with smaller productions. “This can heavily affect a buyer’s decision if they see that the brand will deliver later than expected,” he says. “There are always ways around it, but overall and especially in a difficult financial moment for the industry, buyers will make the safest decisions and are willing to risk very little. The brands and emerging designers will need to decide when is best to show – during the men’s calendar or the women’s – as showing and selling during men’s gives a better lead time to production and secures earlier deliveries to the stores.” #fashionweek #fashionbuying

Interesting comments from Dame Anna Wintour, who has praised the evolving fashion landscape and noted how affordable high-street brands like Gap and Uniqlo are embracing creativity and innovation. She cited Gap’s collaboration with Zac Posen as its creative vision and the creative voice and Uniqlo’s appointment of Clare Waight Keller, formerly of Givenchy and Chloé, as examples of how big mass companies have understood the power and importance of creativity, a stark contrast to their past focus on basic designs or imitation. Wintour has described this shift as a sign of the democratization of fashion, making creative expression more accessible. Link to Sunday Times article in the comments... #retail #retailnews #fashion #apparel #design #brands #clothing

Fashion has been in free fall for a few seasons now. From luxury’s economic slowdown to the attention economy dictating what’s relevant, it’s clear the industry has lost sight of what’s driving culture. After Virgil Abloh’s reign, the streetwear wave, Gucci and Balenciaga’s grip and quiet luxury, fashion has slipped into uniformity. Runways and personal style feel formulaic, focused more on gimmicks and noise than fostering a real point of view. Brands and consumers are playing it safe, more interested in buying the right thing than developing an individual style. But this season, some designers broke the mold, waking up to the fact that individuality is a rare currency in an era of conformity. HURS founder Bonnie Langedijk weighs in on the Spring Summer 2025 shows, the changing fashion ecosystem and what she thinks is next. Read the full article on hurs-official.com