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Senior Editor at Adweek

This ad collab started back in 2021, and it has done some heavy lifting for BIC ever since. A testament to the enduring/endearing relationship between stars Martha Stewart and Snoop Dogg? Or proving that stoner jokes never get old? Whatever it is, it's still working. Check out the latest campaign, themed to the Olympics and sneak peeking Snoop's play-by-play prowess, here: ADWEEK #marketingandadvertising Doner Katty Pien

Snoop Dogg Rates Martha Stewart For Lighter Skills in BIC Ad

Snoop Dogg Rates Martha Stewart For Lighter Skills in BIC Ad

adweek.com

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