Tom Keating’s Post

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MedTech Market Access | Commercial Strategy | Digital Platforms | Gen AI | Data Analytics

The value of captain and crew is not lost on this story. Can’t wait to see what is next from Aure & the team but I have a feeling of what is to come. The metaphor is likely inadequate but sailors will see the elements of this turnaround. Kedging, Jibing, and Running in Sailing ⚓️Kedging: This technique is used to move a vessel when there is insufficient wind or space to maneuver. It involves setting an anchor in the desired direction and using it to pull the boat forward. ⛵️Jibing: When sailing downwind, jibing involves turning the stern through the wind to change direction. This maneuver is quicker than tacking and keeps the sails powered. 🌬️💨Running: After jibing, the vessel can sail with the wind directly behind it, known as running. This allows for fast and exhilarating sailing More to come, I’m sure but congrats on the 2 years!

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Today we celebrate our second year as Curonix! Our story is one of continuous innovation, pushing boundaries to redefine the chronic pain treatment experience, and a commitment to a culture of trust for patients, physicians, and the entire chronic pain community. Thank you to our team members, customers, and patients for another incredible year and we look forward to continuing to help improve the lives of those suffering from chronic pain. #Curonix #chronicpain #pns #peripheralnerve #neuromodulation #YourPainOurPurpose 

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Rosemary Gammon, PAHM

Managed Care, Payor Policy, Market Access & Reimbursement

1mo

Tom….i am a former sailor and too many years of injuries have me on the committee boat rather than being crew. Loved your story!

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