Tim Hortons’ Post

PANINI AMERICA PARTNERS WITH THE BRANDR GROUP ON COLLEGIATE NIL INITIATIVES Irving, TX – September 4, 2024 – As it continues to strengthen and expand its presence and product offerings in the NIL space, Panini America, the world’s largest sports and entertainment collectibles company, announced today a multi-year partnership with leading NIL agency The Brandr Group. Panini recently introduced Panini College, a dedicated NIL platform that enables all athletes at a partner university to have their own Panini trading card under the Panini NIL brand. The platform – https://lnkd.in/gCxbN47F – has initially launched with football and volleyball athletes from Ohio State University, the University of Nebraska and the University of Texas, via The Brandr Group's group licensing programs at those universities. Panini expects to onboard additional schools through the remainder of the year. Read more: https://lnkd.in/gsFMePUc #panini #whodoyoucollect #NIL #collegetradingcards #PaniniNIL #footballcards #volleyballcards #sportsbiz #sportsbusiness #sportsindustry #partnership

The youth sports market is projected to hit $69B by 2030... And this is pushing 𝘮𝘰𝘳𝘦 𝘴𝘰𝘱𝘩𝘪𝘴𝘵𝘪𝘤𝘢𝘵𝘦𝘥 products/people into the space. Just yesterday, Fastbreak.ai announced they're entering youth sports with the acquisition of Tourney Pro. 𝗙𝗮𝘀𝘁𝗯𝗿𝗲𝗮𝗸 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗽𝘆𝗿𝗮𝗺𝗶𝗱 (𝘀𝗲𝗲 𝗶𝗺𝗮𝗴𝗲 𝗯𝗲𝗹𝗼𝘄): • Pro Leagues (NBA, NHL) • Mid-Tier Leagues (AHL, MLP) • College (SEC, A-10, AAC, etc) • Now entering the broad space of youth sports via acquisition And this makes sense... Youth sports leagues face 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 scheduling challenges as professional leagues, including travel logistics, venue management, and competitive balance. 

Here's how to bet on sports to increase the chance of winning Stop betting favorites just because some loudmouth TV personality tells you. Want real wins? Start with Positive Expected Value bets—where payout outweighs risk. Key Tips: ✅ Positive EV Bets - Find odds that favor you in the long run. Avoid Parlays - Are you kidding me? Prepare to Shop for the Best Odds: Comparing and beating better deals; never just take any price. Some Advanced Tips Include: 💪 Know the market - Grab those odds movements with such discrepancies. How to manage the bankroll - Small bets to retain the game's length. Smart Betting - No emotional baggage to carry into the sportsbook. Common Mistakes: 🚩 Chasing losses - Double down or never defer from the plan. Disregard the Underdog – Don't get too hyper on the favorite Disregard the Line Movement – Look at smart money lines Read more about it on our website! #nfl #betting #sportsbook #NFL

We saw the growth of mobile sports betting across New York last year, but there appears to be a slowdown, at least year-on-year 📈 In September, there was a 3.7% revenue dip year-on-year, but a significant 27.5% monthly increase compared to August. While revenue fell YoY, the handle didn't. That amounted to $1.80bn, a 2.3% rise within the space of a year. The interesting new entrant is ESPN Bet. In its first week of operation, it achieved over $103,000 in revenue on a $4 million handle. The daily handle per bet on its platform was a staggering 295% higher than the average for any other state in which ESPN Bet operates. I think a range of smaller and local factors will cause all kinds of fluctuations throughout the year as the industry finds its feet and settles down. It'll be fascinating to see how these trends evolve and shape the market in the coming months, especially the desire for a more customised and physical betting experience. Dive into New York's data here: https://lnkd.in/dQqCPe58 #KTGroup #SportsBetting #Gambling #NewYork #iGaming

Game on! Tap into live sports for On Premise success🏒🍻 With nearly 40% of consumers planning to visit bars, pubs, and restaurants to watch live sports in the next three months, there’s an ample opportunity for suppliers and operators to optimise their offerings and increase revenues. The opportunity is even bigger than just game time: 86% of sports fans visit venues before or after attending a game, demonstrating how integral On Premise venues are to the overall sports viewing experience for consumers that go out to watch a game or, those that attend one in person. Find out how you can win in the On Premise this sporting season > https://lnkd.in/gpmStQhM #LiveSports #OnPremiseGrowth #ConsumerTrends #NHL #OnPremise

Digital Disconnect? March Madness Sponsors Miss the Mark on Digital Spend Despite their sponsorship of NCAA's March Madness, premier sponsors AT&T, Capital One, and Coca Cola only allocate 1% of their total US ad spend towards digital platforms according to data from Pathmatics. While AT&T and Capital One leverage OTT platforms for basketball-specific campaigns, Coke continues to underutilize its association with #MarchMadness in its digital ad spend. A digital game plan shifts priority in the face of declining ratings. #MarketingStrategy #SponsorshipROI #DigitalAdvertising

TV Antennas the future for Over-the-Air Sports: From the NBA to the NHL, a growing number of sports teams are leveraging over-the-air broadcasting to reach a wider audience. This strategic move is reshaping the sports media landscape and challenging traditional regional sport network models. Key markets to watch: - Dallas - Utah - Florida - Seattle - Chicago #broadcast #sportsmedia #cordcutting #axios

North Carolina Exceeds Sports Betting Expectations with $649 M in First-Month Bets https://lnkd.in/d3AdcX4S (United States).-North Carolina has surprised everyone with an impressive start to the sports betting market, recording a total of $649 million in bets during the first month of operation. This figure has far exceeded initial projections, establishing the state as a new major player in the betting industry.

Gain firsthand insights on the unprecedented changes reshaping the sports media landscape at Sports Business Journal’s Media Innovators Conference, where Partner Jason Krochak will moderate a panel with Ari Borod (Chief Business Officer of Fanatics Betting & Gaming), Sean Conroy (Executive Vice President of Genius Sports North America, and Kenneth Fuchs (COO & Head, Sports of Caesars Digital at Caesars Entertainment) to discuss how streaming and sports betting are transforming NFL broadcasting and impacting every facet of the industry. View the full agenda and register today: https://bit.ly/3YRLNsB #Proskauer #SportsLaw #SBJMediaInnovators #SportsBusiness

Tonight marks the start of Prime Monday Night Hockey, exclusively in Canada, as Prime Video & Amazon MGM Studios begins streaming Monday National Hockey League (NHL) games during the 2024–25 season. 🏒 📺 As Prime Video expands its live sports lineup, streaming networks continue to attract top advertisers. Our Brand Advertising in Sports Broadcasts report revealed the leading categories that advertise on streaming platforms are transportation, consumer electronics, and government. Will the NHL on Amazon Prime impact this trend? 👀 Get more insights in the report —>  https://lnkd.in/eReZTA9V #nhl #partnerships #sponsorships