Tigran Arzumanov’s Post

A Masterclass in Consultative Sales from Better Call Saul Watch this video. It's 3.5 minutes long. https://buff.ly/3YmRwrm It's from Better Call Saul TV show, and I think this is the best example of consultative sales in popular media. Many believe that winning clients requires enthusiasm and praise for your own abilities. However, a scene from Better Call Saul featuring Mike Ehrmantraut, Gus Fring, and Werner Ziegler offers a different perspective on consultative sales. In the scene, Ziegler approaches a massive construction project with realism, not excitement. Unlike other candidates who failed to land the deal, Ziegler listens carefully, asks insightful questions, and acknowledges the complexities involved. His calm, understated confidence wins him the contract. Key Takeaways: Understand Client Needs – Ziegler listens and assesses instead of pitching solutions too quickly. Realism Over Optimism – He doesn’t sugarcoat challenges, building trust through honesty. Understated Confidence – By focusing on the work, not self-promotion, he proves his competence. This scene is a reminder that consultative sales aren't about being the loudest but about offering real value, trust, and expertise.

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