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The realistic optimist trying to make the world a better place #innovation enthusiast #global citizen #let´s talk about tech, work, live, play & community building #real estate #retail #hospitality #web3 #rwa #dao

✳ Hotelization in residential and commercial real estate: understanding its essence and boundaries ✳ ➡ Hotelization is the new buzzword in real estate. Especially popular within the multifamily residential buildings, coliving spaces and office buildings, the trend refers to incorporating hotel-like amenities and services into property management practices. The underlying idea is to enhance the quality, comfort and convenience of living, much like what guests experience in hotels. ➡ The concept finds its roots in the hospitality industry's success, which revolves around offering impeccable service and efficient operations. This is exactly what modern residential and commercial real estate is about – staying ahead of the competition by creating exceptional The hotelization of commercial real estate – more competition for hotels? ➡ Whether in residential or office spaces, several projects are providing hotel-like services and flexible spaces. According to CBRE’s research, landlords are seeking hospitality-infused buildings including “a broad range of amenities and supporting services” to meet the demands of new consumer preferences. ➡ Furthermore, older generation hotels are being converted into co-living in some parts of the world. ➡ These dynamic shifts mean more competition for hotels. However, participants agreed that, despite higher labour costs, delivering unique brand experiences and luxury services to end-users will be one main competitive advantage. ➡ Why? Yes, the “hotelization” increases costs. But Committee Members mentioned the “trap” of transforming the lodging industry into a “financial business”. Failing to focus on an experiential standpoint could end up taking hotels out of the competition with other asset classes. ➡ “Every brand should be unique and the customer should be able to experience that. This is one of the ways that we will have to compete with the other asset classes.” ➡ At the same time, hoteliers might have the opportunity to capitalize by looking at offices and residential buildings on the trend of hotelization. Institucional landlords are already recalibrating their strategies in adding amenities to reduce the risk of their investments. occupier experiences. ➡ As many buzzwords in the industry, the concept of hotelization is often misinterpreted. #entrepreneur #digitalnomads #branding #usergeneratedbrand  #socialliving #lifestyle #communitylife #experience  #globalcitizen #remotework #innovation #retail #mixeduse #cashierless #startup #strategy #realestate #culture #hospitalization

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Tim Fergestad

Neuroscientist turned Investor | Multifamily Syndicator | Podcast Host | Partnering with busy professionals to invest in top real estate deals.

10mo

The shift towards hotelization in real estate is indeed reshaping the industry’s landscape. 🔑

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