"Nothing is more disarming than love. It’s not a tactic often used by brands, but I see this as an emerging trend. When faced with an environment of anger, hate or division, simply turn the other cheek and share a little love. Take Innocent drink’s Big Knit as an example. Every year, the juice and smoothie maker encourages people to knit hats to fit over the tops of its bottles in support of the Age UK charity. Those little woolly hats can’t help but bring a smile to people’s faces." Check out my latest article from MediaCat Magazine on three techniques for creating values-based marketing in polarised societies https://lnkd.in/dGHdFubr Thanks Nazli Selin Ozkan #love #kindness #brandlove #brandvalues #marketing #marketingstrategy #valuesbasedmarketing #socialimpact #charity #innocentsmoothies #bigknit #ageuk #mediaCat #Brands #marketing
love can indeed create quite the ripple effect. that's a clever campaign.
Beautifully said, Thomas! Love truly has the power to connect us all. Your insights on values-based marketing are inspiring and much needed in today's world. Keep spreading positivity!
Love as a marketing strategy? Interesting angle. Connecting emotions with brands could really shift perspectives. That Big Knit initiative is clever—hat’s off to them
Wise perspective. Love disarms polarization with simple acts.
Chief of Staff | Operations | Marketing | Global Project Management | Ex-McCann, Ketchum | CHIEF
3wGreat message and strategy, we could all use a little more love from our brands. Thomas Kolster