Thing or Two’s Post

Everyone else: Bug fixes and improvements Slack: Hey friend, come sit for a chat and I’ll catch you up on what’s new in the app. I know I’m not the first person to praise Slack for their human App Update verbiage. They’ve been crushing it for a long time in this corner of the world. This is a reminder to all the product managers and marketers out there—REAL PEOPLE use your product. Talk about your product like you’re talking to a friend. The difference? Increased brand affinity, adoption, lifetime value, and real people talking about your product (like I’m doing now) #productmarketing #productinformation #contentmarketing

Feature adoption ➡️ #Revenue increase The more users utilize your product, the more likely they are to buy it Show them around and share tips on how to get the most value from your app Example: use a series of push #notifications containing useful tips to help newcomers avoid confusion More examples 👉 https://bit.ly/3xSaM52

📱💡 Curious about In-App Purchases? 🤔 Ever wondered if they're worth it? Dive deep with us into the Pros and Cons of In-App Purchases! Did you know that, on average, users spend $86 on in-app purchases annually? Let's explore the benefits and drawbacks together. Don't miss out! Check out our latest blog now: https://lnkd.in/dwRcv5HV #appdevelopment #mobileapp #digitaltransformation #technologies #uiux #appideas #appdeveloper #apptrends #techstartup #appmonetization #mobilesolutions

Today, I downloaded the SimplyDraw app from Simply to explore its features, but during the initial setup, I encountered an error. Although the app seems promising, this early-stage issue highlights how critical testing is—especially for onboarding flows, which are users' first impressions of your product. As someone in tech, I understand that bugs happen, but ensuring a smooth user experience is vital for retention and brand trust. Kudos to the team for taking on a creative challenge; I hope to see this resolved soon! Key takeaway: Never underestimate the importance of thorough testing and user feedback, especially in the product's early phases. #TechThoughts #AppDevelopment #userExperience

Day 2: Activation🌻 🌟 Welcome back to our AARRRE series! 🌟 Today, we're unpacking the second "A": Activation. After acquiring users, the next big challenge is getting them to take the first meaningful steps within your app. How well are you converting registered users into active users? Let’s discuss effective onboarding strategies in the comments! #ActivationRate #OnboardingSuccess #AARRRE

🚨 THE BRUTAL TRUTH ABOUT YOUR APP ONBOARDING METRICS Time for a reality check. Most founders can't handle these numbers... Your onboarding is failing if: Time Metrics: - Signup takes > 30 seconds - First value > 2 minutes - AHA moment > 3 minutes → You're losing 80% of potential users Completion Rates: < 65% finish onboarding < 80% complete personalization < 50% reach core feature → You're burning acquisition money Engagement Truth: < 40% allow notifications < 60% complete profile < 75% customize experience → Your retention is doomed Conversion Reality: < 25% reach paywall < 15% start trial < 35% see value proposition → Your monetization is dead The Numbers That Kill Apps: 77% abandon during signup 75% never return 82% delete app within 3 days 💡 Hard Truth: If you're below ANY of these benchmarks, you're part of the ~90% of apps that fail. Want our app growth blockers checklist ? Comment "CHECKLIST" below. #AppGrowth #StartupReality #ProductMetrics

Hey app founders! Struggling to improve user retention and engagement? 💌 Take a page from Superhuman, the email app known for delivering a lightning-fast experience. ⚡ Superhuman saw a 42% increase in user retention by focusing on speed and personalization—making email feel less like a chore and more like a delightful experience (Business of Apps, 2024). Here’s what you can do: Focus on delivering a seamless, fast experience. When users feel like your app saves them time and provides personal value, they’ll keep coming back. 🎯 Want to drive retention? Start by making every interaction with your app feel effortless and rewarding. 🚀 #AppGrowth #UserRetention #MobileMarketing #ProductivityTech #AppDevelopment

Superhuman boosted retention by 42% with one focus: speed. ⚡ When you make your app fast and seamless, users stick around. How are you delivering value through speed?

🚀 MVP vs. MBI: Revealing the Key Differences In product development, MVP and MBI are vital concepts, each with its strategic approach. Let's simplify their purposes with examples: MVP (Minimum Viable Product): 🌱 Purpose: MVP tests the basic idea of a product and gathers feedback from users. Example: Imagine you're creating a new email app. The MVP might include only essential features like sending and receiving emails to see if users find it useful. MBI (Minimum Business Increment): 📈 Purpose: MBI focuses on adding small improvements to a product to generate more revenue. Example: Suppose you have a shopping app. Adding a feature like personalized recommendations could be an MBI because it encourages users to buy more, increasing revenue. In essence, the MVP gets you started, while MBI allows for continuous improvement and added business value with incremental updates. Both are vital strategies, but understanding when to use each is the key to successful product development! 💼✨ #ProductDevelopment #MVP #MBI #BusinessStrategy

📲 Starting today, we’re launching a series of short videos showing how our app at Restorativ works! Get an inside look at our features, and feel free to ask us any questions along the way. Stay tuned! 👀 #RestorativeJustice #AppDemo #AskUsAnything