Real Chemistry’s Post

Many #MedicalAffairs teams worry that getting involved in digital engagement means a flood of constant social media activity. But that’s not the case!  The key is to start small and focus on relationship-building. Engage with Thought Leaders like you would in any other setting—begin with introductions, aligning on shared philosophies, and sharing science. Over time, this can evolve into more collaborative efforts, like online journal clubs or tutorials. The foundation? Start with trust and clarity. Let us help you get there! https://lnkd.in/ejYXuPG  #PharmaStrategy #healthcareinnovation

As healthcare leaders, we have a lot on our plates, and sometimes communications tasks only add to the overflow. That’s where my team at Back Porch Communications comes in—we’re here to take on the heavy lifting so you can focus on leading and making an impact where it counts. Whether it’s strategic messaging, handling executive updates, or supporting your team’s daily needs, we’re ready to integrate and keep things moving smoothly. If communications are piling up, let’s talk about how we can lighten the load!

🚀 Excited for a week packed with team calls! 📞 Ready to dive into the engagement piece. After a well-rested weekend, I'm geared up for a big week ahead in digital healthcare. Recordings prepped to spark conversations and ignite thought-provoking topics. Engaging with clients at the onset of their digital strategy journey - it's a pivotal time! Don't hesitate to reach out and join the conversation. Let's drive innovation together! 💡 #DigitalHealthcare #Engagement #Innovation #ThoughtLeadership

Want to know what healthcare brands are thinking about for PR and communications in 2024? Check out the thoughts from my colleague Stephanie Fergione in PRWeek! #PR #Communications #Healthcare #AI

🌟 Reflecting on an incredible year of PR 🌟 Over the past 12 months, we’ve had the privilege of sharing our story with the world through more than 50 pieces of press coverage. From a cover feature in Wired to spotlights in the Financial Times, Sifted, Digital Health, and many more—each piece has been a testament to the power of a compelling narrative. Crafting these stories isn’t just about showcasing our product; it’s about finding that sweet spot where our mission intersects with the needs and interests of each publication. It’s about understanding what makes a story valid in the eyes of editors and audiences alike. This approach has allowed us to consistently deliver high-value content that resonates, engages, and ultimately drives the conversation forward in the digital health space. And there is more to come! The upcoming months are packed with exciting announcements—from new partnerships to groundbreaking case studies—that will further highlight the impact digital health is making on the world. I can’t wait to share more of these stories with you all. Stay tuned—there’s much more to come! 🚀 #DigitalHealth #PublicRelations #Communications #Storytelling #HealthTech

We just had another conversation with a Healthcare Marketing leader who admitted they’ve been struggling to evolve — as complex demands “keep moving the cheese.” It’s time to reset … stop running the rat race. We’ve mastered how digital marketing CAN catch up (and even surpass) your business objectives + drive GROWTH! 📈 ⚠️ Current Client Challenges: Which business objectives do we prioritize? Where do we have the capacity to handle growth? How do we leverage our communication strategy to be resource-effective? Brandon Scott and Sara Baird are attending #HMPS2024 for Forum for Healthcare Strategists to keep these conversations going, learn from the champions in #healthcare, and provide our insights to industry leaders.💡 📩 Wanna chat? Shoot them a LinkedIn message to connect and start getting aligned. Cheese (and wine) included.

Healthcare companies face long and challenging roads to success. Our team is passionate about telling their stories in compelling ways; helping them gain attention from investors, employees, customers, and partners. With the right approach, effective communication can be transformative. The incredible potential of these companies fuels our passion and purpose. We live and breathe their businesses because, for me, their success means a healthier future for all of us. My journey in healthcare PR is driven by a personal mission, ensuring that others have access to life-saving information and that innovative companies can articulate their value and achieve their potential. #PassionAndPurpose #HealthcarePR #PRStrategy #ChangingLives

The wait is over   Allow us to re-introduce ourselves...   We couldn’t be more excited that today we get to share our fresh new identity.     At Verve, we believe effective healthcare communication begins with a human touch, harnessing the precision of science with the power of creativity.     We call this...    Science, Humanised    Now, this is so much more than a change of logo and colours. It symbolises our commitment to creating health communications that are emotionally intelligent, resonate, and impactful.    Head over to our brand-new website where much has changed. Join us in welcoming the next chapter of Verve, let it be our best one yet. Link: https://wegiveyouverve.com We give you creativity.   We give you connection.   We give you accuracy.   We give you humanity.   We give you Verve! We would love to hear your thoughts below.    #VerveReimagined #ScienceHumanised #HealthcareCommunications #Rebrand #Wegiveyouverve #healthcarecomms #healthcareagency #pharmamarketing

In healthcare and tech leadership, having deep expertise is only part of the equation—what really counts is how we use it to make real changes within our industries. One of the biggest challenges we face today is building influence in such complex, regulated fields. Traditional personal branding alone doesn’t cut it. We need more than visibility; we need a strategy that not only amplifies our own roles but adds value to our organizations and our industries. Here’s what I’ve found to be essential: Evidence-based positioning that fits with regulatory and peer-reviewed standards. Thought leadership that genuinely advances patient outcomes or tech innovation. Strategic board and speaking roles that reflect and enhance our organizations’ goals. The game-changer? Integrating AI-driven insights with industry expertise. This isn’t about pumping out content; it’s about building a data-backed strategy that positions you for impactful roles, from advisory boards to industry keynotes. Here are some outcomes we’ve seen from this approach: 40% increase in industry conference speaking invites in a year Multiple board opportunities within 12 months Published work in top journals, boosting credibility for both individual and organization A key insight here: time is precious. The right strategy doesn’t pile on more tasks—it amplifies what you’re already doing. Each presentation, each patient outcome, and every innovation you contribute to becomes part of a larger story. For my fellow leaders in healthcare and tech: how are you making sure your expertise is shaping not just your organization, but your industry as a whole? #HealthcareLeadership #TechInnovation #ExecutiveStrategy #ThoughtLeadership #HealthTech #IndustryInfluence #ProfessionalDevelopment #BoardLeadership P.S. This whole process? Just two hours of direct engagement each month, with our team managing 90% of the work. Plus, everything was cleared for compliance before publishing.

Why Healthcare Marketing Trends Appear Like an Uphill Task Ever run a race where the finish keeps being shifted further ahead of you? Say hello to Taylor. Taylor works as a healthcare marketer. Today, she is very much disoriented with the rate of change in the industry. She wants to engage patients through modern means, but so far, she has been unsuccessful in that. In fact, one can very much relate to Taylor’s plight. A battleground, yes, most marketing professionals can understand a few. 🔹 Legacy processes that stifle creativity 🔹 Apprehensions to be left behind 🔹 Constant pressure from the board and clientele Could there exist a method to transform these pain points into transformational growth? Yes, let’s explore how healthcare marketers can reposition themselves in this digital-first landscape for malevolence that props them as leaders.