THEOBROMA FOODS PRIVATE LIMITED’s Post

Hiring Alert: Peak XV Partners (for a young portfolio company in the FMCG - Food space) Comment "Interested" for more details Position: Vice President Marketing Location: Greater Delhi Area (On-site) Employment Type: Full-time, Executive Level About the Role: The Vice President of Marketing role at this portfolio company of Peak XV Partners involves leading the marketing function across various channels, including brand development, ATL (Above The Line) and BTL (Below The Line) marketing, activations, social media, PR, and more. The company operates in the rapidly growing FMCG food sector, specifically in Ready to Cook (RTC) and Ready to Eat (RTE) products. As a Series A VC-backed startup with strong traction in D2C (Direct to Consumer), Quick commerce, and marketplaces, the company is now looking to expand its presence in General Trade (GT) and Modern Trade (MT) channels. Key Responsibilities: Brand Development: Lead the creation and execution of brand strategies to position the company as a leader in the FMCG food sector. Drive brand visibility and ensure consistent messaging across all channels. Marketing Leadership: Oversee ATL and BTL marketing initiatives, ensuring alignment with the company’s growth objectives. Manage activations, social media, PR, and other promotional efforts to increase brand awareness. Channel Expansion: Support the expansion of the company into GT and MT channels, building out marketing strategies tailored to these segments. Leverage experience in D2C and Quick commerce to drive success in these new channels. Consumer Behavior Expertise: Utilize deep understanding of consumer behavior to inform brand strategy and product positioning. Conduct market research to identify trends and opportunities for brand growth. Team Leadership: Build and lead a high-performing marketing team, fostering innovation and creativity. Collaborate closely with other departments to ensure cohesive and integrated marketing efforts. Desired Profile: Experience: Proven track record in brand marketing, especially in the FMCG sector. Experience in building and scaling fast-growing packaged food brands is highly desirable. Expertise in consumer behavior, with experience launching new brands and products. Strategic Vision: Ability to develop and execute comprehensive marketing strategies that drive brand growth and market penetration. Leadership Skills: Strong leadership qualities, with the ability to inspire and guide a marketing team in a fast-paced, high-growth environment. Channel Knowledge: Experience in D2C, Quick commerce, and marketplaces, with a keen understanding of GT and MT channels. #VicePresidentMarketing #FMCGMarketing #BrandDevelopment #DelhiJobs #PeakXVPartners #GrowthMarketing #FoodIndustry #IndiaJobs

Gurugram-based Honasa Consumer Ltd, which owns FMCG brands such as Mamaearth, The Derma Co. and others has appointed Nilesh Kotalwar as senior vice president (SVP)- online revenue. Click on the link below to know more.... Honasa Consumer Ltd. | Nilesh Kotalwar | Varun Alagh | Ghazal Alagh #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

FMCG Strategy: Mumbai to South India Strategising FMCG campaigns for South India from Mumbai is a fascinating challenge. Market visits are key - they consistently bust myths and reveal surprising insights. Biggest lesson: There's no single "Chennai" market. Each micro-market, especially North Chennai and South Chennai has its unique consumer psyche. The thrill? Discovering these nuances and weaving them into impactful strategies. It's what makes our work in brand strategy endlessly exciting.

###How #Pepsi and #Varun Beverages Mastered Brand Building: Lessons for D2C Brands Want to know how Pepsi transformed its global presence and forged a strong foothold in India? Let’s dive into the dynamic partnership with Varun Beverages and uncover the branding strategies that can inspire your D2C brand’s success. #### **The Power of Strategic Partnerships** Pepsi’s #collaboration with Varun Beverages is a prime example of leveraging strategic partnerships to boost brand visibility. By aligning with a local powerhouse, Pepsi ensured efficient distribution and deep market penetration across India. For D2C brands, forming strategic alliances can enhance market reach and operational efficiency. #### **Localized Marketing Magic** Pepsi’s success in India didn’t just come from global marketing strategies; it involved localizing their approach. Varun Beverages understood regional preferences and customized Pepsi’s campaigns to resonate with local audiences. As a D2C brand, embracing localization—tailoring your messaging and promotions to fit regional tastes—can significantly increase your market appeal. #### **Innovative Campaigns and Community Engagement** Pepsi’s marketing campaigns, from high-profile celebrity endorsements to engaging community-driven initiatives, created a powerful brand presence. Varun Beverages capitalized on these campaigns by ensuring they reached every corner of India. For D2C brands, innovative and engaging campaigns that resonate with your target audience are key to building a memorable brand. #### **Consistency and Adaptability** One of Pepsi’s strengths has been its ability to maintain a consistent brand message while adapting to different markets. The collaboration with Varun Beverages allowed Pepsi to stay true to its global identity while effectively catering to local preferences. D2C brands should focus on maintaining brand consistency while being flexible enough to adapt to changing market dynamics. ### Unlock Your Brand’s Potential The success story of Pepsi and Varun Beverages offers valuable lessons for D2C consumer brands. Embrace strategic partnerships, localize your marketing efforts, run innovative campaigns, and balance consistency with adaptability. These strategies can elevate your brand and drive substantial growth. --- **#BrandBuilding #D2CMarketing #Pepsi #VarunBeverages #MarketingStrategies #ConsumerBrands #GlobalMarketing #LocalMarketing** --- By learning from Pepsi’s successful strategies, your D2C brand can enhance its market presence and build a strong, engaging brand. For tailored marketing solutions and expert guidance, reach out to Nexus Creatives .

🚀How I Automated My Mom's Shop to Dominate Jain Food Market in Mumbai! 💼 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: When I first started as a digital marketer in 2019, one of my initial tasks was to set up my mom's shop on 𝙂𝙤𝙤𝙜𝙡𝙚 𝙈𝙮 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙒𝙝𝙖𝙩𝙨𝘼𝙥𝙥. Since then, we've automated the process, resulting in over 10,000+ 𝙫𝙞𝙚𝙬𝙨 monthly and reaching over 12,000+ 𝙒𝙝𝙖𝙩𝙨𝘼𝙥𝙥 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 daily through our automated broadcasts. This automation has significantly streamlined our operations and increased our online presence. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗮𝗻𝗸𝗶𝗻𝗴: Given that we operate as a local business focusing solely on Mulund, a suburb in Mumbai, our approach is tailored. However, despite this localized focus, we receive orders from across Mumbai due to our prominence as one of the top businesses serving exclusive Jain food in the area. Some of the premium keywords we rank for include "𝙅𝙖𝙞𝙣 𝙧𝙚𝙨𝙩𝙖𝙪𝙧𝙖𝙣𝙩𝙨 𝙣𝙚𝙖𝙧 𝙢𝙚," "𝙅𝙖𝙞𝙣 𝙛𝙤𝙤𝙙," "𝙅𝙖𝙞𝙣 𝙛𝙤𝙤𝙙 𝙣𝙚𝙖𝙧 𝙢𝙚," "𝙅𝙖𝙞𝙣 𝙧𝙚𝙨𝙩𝙖𝙪𝙧𝙖𝙣𝙩𝙨 𝙞𝙣 𝙈𝙪𝙢𝙗𝙖𝙞," and "𝙅𝙖𝙞𝙣 𝙨𝙖𝙢𝙤𝙨𝙖 𝙣𝙚𝙖𝙧 𝙢𝙚." These keywords cater to a niche segment, drawing in loyal customers who seek specialized offerings. 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: In the competitive digital marketing landscape, garnering reviews plays a pivotal role in attracting customers. We recognize the importance of customer feedback and are continuously striving to accumulate more reviews. Currently, we have received over 𝟱𝟬 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 with an impressive rating of 𝟰.𝟱. As we continue to focus on enhancing customer satisfaction and engagement, we anticipate further growth in our review count, which will contribute to expanding our customer base and business success. Since my first project, I have gone to work in an agency, worked with Fortune 500 Brands and top Indian Healthcare Tech Brands, and set up our agency with Shivani Mhapankar. 👉 Ready to unlock your business potential like never before? Let's collaborate and take your brand to the next level! Reach out to me today to explore how we can revolutionize your digital presence together. 🚀📈 #DigitalMarketing #BusinessGrowth #CollaborateWithUs

marketingsage- Day - 1 "Pepsi Vending machine" -Arjav jain -IIEBM Welcome ! ! ! I'm embarking on 31-day marketing case study challenge at IIEBM Pune. Join me as I explore and share insights on impactful marketing strategies and advertisement campaigns of fortune companies. Let's learn together! 🚀 #MarketingCaseStudy #IIEBMStudent" 🍸 " PEPSI OR COCA -COLA " 🍸 * PepsiCo PepsiCo Foundation Cocacola Now The Coca-Cola Company * When coca cola announced it had sold 4 times more Pepsi in 2001, Pepsi responds with this commercial.⏯️ ⚡One of the Boldest Commercials in Advertising History⚡ ↪️Marketing has always been a battlefield, with brands sparring for the attention and loyalty of their consumers. And few rivalries have been as heated as that of Pepsi vs. Coca-Cola. ↪️The ad begins with a young boy approaching a vending machine. His objective was to purchase a refreshing Pepsi. But there's a problem—the boy is too short to reach the Pepsi button, barely able to touch the Coca-Cola buttons. His ingenious solution? ↪️He deposits his money, purchases two cans of Coke, and places them on the ground, creating makeshift steps to finally reach the Pepsi button. With his desired Pepsi in hand, he leaves the two Coke cans behind and walks away triumphantly. ↪️One memorable moment in their storied rivalry was when Pepsi hilariously trolled Coca-Cola in an iconic commercial featuring a young boy, a vending machine, and two Coke cans as stepping stones. 💱#CHEATCODES FROM THIS COMMERCIAL FOR MARKETERS. !! Keynote 🔍 -" Pepsi didn't relay on massive budget or elaborate stunts here" 1)-🚀 Creative thinking over resources . 2)-🚀 Direct Targeting competitions 🎯(Coca -Cola). 3)-🚀 Audience engagement via humor.(Customer remember how you made them feel) 4)-🚀Pepsi Strengthens 📈 (Recall value, Customer attention, Brand Image and Customer Loyalty) towards Pepsi. 5)-🚀 Clear, Consistent Message To World🎯. *Being corporate battlefield ready* Follow along for daily doses of Innovation and Insights 🚀🚀🚀 #MarketingCaseStudy #PepsiVsCocaCola #IIEBMCaseStudy #MarketingStrategy #BrandComparison #ConsumerBehavior #CompetitiveAnalysis #BeverageIndustry #BusinessSchool #MarketResearch #DigitalMarketing #AdvertisingCampaigns #IIEBM #Indusbusinessschool #LifeatIIEBM #BeingCorporateBattlefieldready #IIEBMPune

Ansoff Matrix: In FMCG The Ansoff Matrix is particularly relevant in the Fast-Moving Consumer Goods (FMCG) industry, where rapid growth and competitive strategies are critical. Here's how it applies to FMCG sales strategies: 1. Market Penetration (Existing Products, Existing Markets) 🎯 Goal: Maximize sales of current products in existing markets. 🛠️ FMCG Sales Strategies: ✅ Increase distribution reach: Ensure products are available in more retail outlets, supermarkets, or online platforms. ✅ Promotions and discounts: Use price cuts, “buy 1 get 1 free” offers, or loyalty programs to drive repeat purchases. ✅ Advertising and branding: Boost brand awareness through mass media campaigns, social media, and in-store displays. ✅ Shelf placement: Focus on securing premium shelf space in stores to attract more customers. 2. Market Development (Existing Products, New Markets) 🎯 Goal: Expand sales by entering new geographical areas or demographic segments. 🛠️ FMCG Sales Strategies: ✅ Geographic expansion: Enter new regions or countries, often through partnerships with local distributors or franchises. ✅ Target new customer demographics: Adjust packaging sizes (Eg. Smaller sizes for low-income markets) or pricing strategies to appeal to new segments. ✅ E-commerce: Leverage online platforms to sell products in regions without physical retail presence. ✅ Cross-industry opportunities: Introduce FMCG products in hospitality, healthcare, or institutional markets. 3. Product Development (New Products, Existing Markets) 🎯 Goal: Innovate and introduce new products to the current customer base. 🛠️ FMCG Sales Strategies: ✅ Product line extensions: Launch variations of existing products, such as new flavors, healthier options, or eco-friendly packaging. ✅ Seasonal products: Develop limited-edition or seasonal offerings to boost short-term sales. ✅ Cross-promotion: Bundle new products with existing bestsellers to encourage trial. ✅ Customer-driven innovation: Use customer insights and trends (Eg. Demand for organic or sustainable products) to create new offerings. 4. Diversification (New Products, New Markets) 🎯 Goal : Enter entirely new markets with new product categories. 🛠️ FMCG Sales Strategies: Related diversification: Develop products that complement existing ones (Eg. Asnacks brand launching beverages). ✅ Unrelated diversification: Expand into entirely new product categories, such as a beverage company starting personal care products. ✅ Acquisitions and partnerships: Acquire smaller brands or partner with established companies in the target markets. ✅ Pilot launches: Introduce new products in a small segment of the market to test demand before a full-scale launch. Leveraging the Ansoff Matrix, FMCG companies can align their sales strategies with broader growth goals, whether expanding current products, exploring new markets, or diversifying into fresh opportunities.

Useful Insight

India's leading Fast-Moving Consumer Goods (FMCG) brands cut their advertisement and marketing spending on a quarter-on-quarter basis in Q2 fiscal year 2025 due to food inflation and setbacks in urban demand. Marico Limited | Dabur India Limited | Godrej & Boyce Mfg. Co. Ltd. | Unilever #adex #fmcg #advertising #marketing #brands https://lnkd.in/gSqSK_m8

Push and Pull Strategy: In FMCG Context Determining whether to use a pull or push strategy in FMCG depends on various factors, including product type, market conditions, consumer behavior & competitive landscape. Here’s a breakdown of when each strategy is typically used & considerations for efficiency & effectiveness: 1. Push Strategy - When to Use: Push strategies are effective when: * Distribution Channels are Key: If ensuring widespread availability & visibility in stores is crucial. * Competitive Intensity: In highly competitive markets where shelf space & retailer relationships play a significant role. * Brand Loyalty: For established brands with strong consumer loyalty where the focus is on maintaining distribution & retailer support. * Efficiency & Effectiveness: Push strategies can be efficient in ensuring product availability & gaining initial traction in the market. However, their effectiveness may diminish if consumer demand doesn't follow through due to lack of brand pull or consumer interest. 2. Pull Strategy * When to Use: Pull strategies are effective when: * Brand Awareness & Preference: Building brand awareness and creating consumer demand are critical, especially for new products or brands entering the market. * Consumer Education: When consumers need to be educated about product benefits or features. * Consumer Decision-Making: In markets where consumer choice is heavily influenced by brand image, reviews, or social media presence. * Efficiency & Effectiveness: Pull strategies can be highly effective in generating consumer interest and driving demand. However, they may require substantial investment in marketing and promotional activities to achieve desired results. They can be less efficient initially compared to push strategies in terms of immediate sales impact. 3. Integration & Balance * Optimal Approach: In many cases, an integrated approach that balances both pull and push strategies can be the most effective. For instance: * Launching a New Product: Start with pull strategies to create awareness and interest, then use push strategies to ensure availability & encourage trial. * Established Brands: Focus on maintaining brand loyalty with push strategies while investing in pull strategies to attract new consumers & reinforce brand image. 4. Market Dynamics and Adaptation * Flexibility: FMCG companies should continuously assess market dynamics, consumer preferences, and competitive actions to adjust their strategy accordingly. What works in one market or for one product may not be as effective in another. In conclusion, the choice between pull and push strategies in FMCG is not always binary but depends on strategic goals, market conditions, and the stage of the product lifecycle. Integrating both strategies effectively while adapting to changing consumer behavior and competitive pressures is often key to maximizing efficiency & effectiveness in the long term.