MAGIC Fund’s Post

🚀 In this week’s post from the “Fundraising Pitfalls Uncovered: How Floww Powers Your Success” series, we’re focusing on Pitfall #4: Poor Investor Targeting & Engagement. The lack of a well thought out investor outreach strategy can cost you time and reduce your chances of success. Do your research on the types of parties you want on your cap table – they’ve done their research on you! Some common mistakes to avoid: ❌ Misaligned investor focus: pitching to investors who lack interest or expertise in your sector, or simply do not invest at your stage, can result in wasted time and effort, with little to no progress in your fundraising efforts. This can result in feeling demoralised, diminishing motivation for further outreach. ❌ Lack of diversification: relying too heavily on a small group of investors or focusing only on well-known names limits your options and reduces the likelihood of securing the right deal. ❌ Poor investor engagement: delayed communication, missed follow-ups, and unprepared pitches make it hard to keep investor interest alive. ❌ Generic messaging: failing to tailor your outreach and messaging to specific investors diminishes your relevance and engagement. At Floww, we help ensure a strategic, well-organised approach to investor targeting and engagement: ✅ Expert guidance: our experienced team guides you through the process of identifying and targeting investors aligned with your sectors. ✅ Investor activity tracking: our platform's investor CRM and dynamic data rooms help you stay on top of communication, track engagement, and keep investors informed with timely updates. This can help build a good understanding of how potential parties engage with your information so you can stay focused on those who are really interested. ✅ Access management tools: our robust access management features ensure data security while sharing sensitive information so you can stay in control over how your information is being disseminated. ✅ Tailored outreach: we assist in crafting investor-specific messaging that resonates, ensuring your pitch is compelling and relevant. This series is led by our Origination Associate, Mariam Makhmutova. Speak to her about how Floww can help you engage the right investors and stay organised throughout your fundraising journey! 💼

If you're a founder, here's how to build stellar investor relationships: Managing a startup isn't just about creating a great product—it's about building strong investor relationships. Here’s how to master it: 1️⃣ Monthly Investor Updates: Consistent communication is key. Monthly updates keep investors informed and engaged, making them 300% more likely to provide follow-on funding. Share wins, losses, and key metrics. 2️⃣ Quarterly Board Meetings: These meetings are crucial for strategic planning. Reflect on past performance and align on future goals. Prepare and share materials in advance. 3️⃣ One-Off Conversations: Regular one-on-one interactions address specific issues and strengthen personal bonds with investors. 4️⃣ Leverage Tools: Use tools to manage investor relations effectively, from sending updates to managing your pitch deck and CRM. Pro Tips: ✅ Stay Consistent: Regular updates and meetings build trust. ✅ Make Asks: Be specific about what you need from your investors. ✅ Respond Promptly: Timely responses show you value their input. Invest in your investor relationships today and watch your startup thrive! 💼🚀

The beginning stages of a business feels like the scene from Tropic Thunder: SURVIVE. Every day there is something to structure, build, and or execute that stabilizes growth and keeps it continuous. If not, a business will leak opportunities and funds hindering progress leaving most founders stuck. Success starts in the details and that requires time to think and plan. The marathon of creating a sustainable business that services or provides necessary products requires discipline not to rush out of urgent need which of course can be challenging when money runs low. The answer? Learn every day, partner where you can, and grow like a redwood tree, in small but lasting increments. Welcome to Seed2Tree's thought bubble of the day

One of our clients almost signed a $500k investor. He's actively raising capital for a real estate project. In 30 days of working together, we got him: - 40,000 views on his posts - A fully booked calendar - Potential conversions All out of intentional LinkedIn marketing. We've been achieving similar results for all our clients. We get it done with a 3-step system: 1. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲. Consistent flow of high-impact content. We handle the: - Ideation. - Creation. - Scheduling. ....so you're always top-of-mind. 2. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘀𝗲𝘁𝘂𝗽. A simple 2-step framework: A) Building lead lists on sales nav. B) Starting great conversations. No cold DMs. Just strategic touchpoints. 3. 𝗔 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱. Everything they need is there: 1. Content Strategy 2. Profile setup flow 3. Outreach analytics 4. Content approval workflow. We are here to get you results without adding extra stress to your workload. It all comes down to: A) Putting yourself out there consistently. B) Getting yourself noticed by the right people. C) Being intentional about whom you reach out to. Crazy how this works. ------------- If you're a founder raising capital/funding or want to expand your investor base, click "Book an appointment" at the top of this post and I'll run you through the exact framework we used for this client.

Investor updates are essential for startup founders, providing accountability, clarity, and consistency. What do investors want in an update? - ⏩ Progress - 🤔 Challenges - 📋 Action Plans - 🔮 Future Plans - 🙏 Needs - 📈 Customer Growth - 💰 Revenue Generation - 👥 Team - 💵 Financial Health - 🎯 Milestones - 🚫 Blockers - 💼 Fundraising Status Share updates monthly for trust-building. Keep updates: - 📌 Simple - 🎉 Engaging - 🕒 Optimized for a 5-7 minute reading time 👉🏼Use different newsletters for various audiences. 👉🏼Protect confidential info and consider using secure platforms. 👉🏼Opt for monthly videos or newsletters for updates. 👉🏼Stick to one day or date periodically for your updates Putting your newsletter together shouldn't feel like work in itself. If it does, it might be too much information. Remember, consistency is key in investor updates; Transparency about your business journey keeps investors informed and engaged. 🎁Here's a template for you so you don't have to 📑👇🏽

Are you ready to increase your ability to raise capital without: ❌ Traveling to conferences ❌ Spending hours on 1 on 1 investor calls and ❌ Spending tons of money on marketing firms Join my friend Amy Sylvis for an exclusive masterclass, "Unlocking Capital: How to Scale Your Real Estate Capital Raising Business," designed specifically for real estate professionals eager to grow their fundraising capacity and expand their investor list. Wednesday, May 1 from 11am-1pm PT. What You’ll Learn: The Know, Like, Trust and Invest Funnel: Understand the critical journey your investors take and how to guide them smoothly from awareness to investment. Power of Social Media: Harness the expansive reach of social media to boost your capital raising strategies. Building Your Investor Persona & Brand Identity: Craft a compelling brand that resonates with your target investors and sets you apart in the market. Deepening Relationships: Learn tactics to strengthen investor relationships through effective communication and engagement strategies. Mastering the Invest Funnel: Dive deeper into the mechanics of securing investments and maintaining investor interest. Learn from Success: Be inspired by success stories from members of our community who have built a strong presence on social media and leveraged it to raise substantial capital. Participate in a hands-on activity to define your ideal investor using our tailored worksheet. Gain invaluable feedback on your investor sales calls during our live pitch workshop, ensuring you leave with actionable insights and improved techniques. This masterclass is not just about learning; it's about transforming your approach to attract and retain the right investors. Whether you’re new to raising capital for your real estate investment or looking to refine your existing strategies, this webinar will equip you with the tools you need for success. Reserve your spot using the link in the comments!

How do you prepare for an investor meeting? Techstars experts weigh in with their top tips: 1️⃣ 𝗧𝗵𝗲 𝗧𝗲𝗮𝗺, 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Be prepared to showcase the depth of your team, the uniqueness of your product/solution, and the viability of your business model. Thoroughly prepare for follow-up meetings focusing on your company's inner workings and detailed financials. 2️⃣ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 𝗮𝘀 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: Your financial model isn't just about the numbers. It's a tool to tell the story of your company's journey. Clearly outline the assumptions, milestones, and economic logic driving your projections. 3️⃣ 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺: Fundraising is about creating a sense of urgency and scarcity. Keep potential investors updated with timely communication that fosters interest and demonstrates traction. Read more at http://tsta.rs/hxY350RwefY

Ever wonder what investors really mean when they ask a question? 🤔 TL;DR - Your answer could make or break your capital raise. Next week, I’ll be in NY for an exclusive fireside chat with my friends Maggie Rose Macar & Nathalia Rojas, and we’re breaking down exactly that. This isn’t just another talk—it’s actionable. Founders will leave with a clear game plan for how to approach investors and get them to say "yes I want to invest". Maggie Rose Macar and Nathalia Rojas are rockstar founders themselves who’ve been through the trenches, and they know how tough it can be to prep for that first investor meeting. When you’re in the thick of it, you tend to answer questions from your perspective, but what really moves the needle is answering from theirs. Here are just a few of the topics we’ll cover: 📊 Essential metrics you need to know cold. We’ll go beyond the basics and dig into the most critical metrics for your unique business model—whether you’re running a marketplace, SaaS, e-commerce, or social app. 📐 How investors really want to see your market size. We’ll break down the exact approach to market sizing that grabs their attention. 🔑 Crafting your “secret sauce” pitch. Learn how to communicate the unique strengths of your product and team in a way that truly resonates with investors and sets you apart. …and plenty more. Oh, and did I mention it’s free learning, drinking, and networking? 🍸 Who doesn’t want to be there?! Are you in? Sign up via the link in the comments! 👇 Maman is my go-to creative spot when I need a break from the office. (They technically don’t want people with laptops, but hey—when have I ever followed the rules?)

🚀 Resource Vault for Capital Raises 🚀 Our updated 2024 Resource Vault for Capital Raises in RE / PE: Over the last 18 months we’ve put together dozens of raises, deals, and investment strategies (and have helped 100+ others do the same). Resource vault highlights: • Walkthrough of the most 3 recent deals we’ve successfully raised for ($5M - $40M deals) • 5,000+ accredited investor list  • 2,000+ institutional & professional investor list • Fund / Portfolio Acquisitions excel model  • GP / LP waterfall excel model  • RE pitch deck slide by slide roadmap  • PE pitch deck slide by slide roadmap  • Startup pitch deck slide by slide roadmap  • Brand guidelines template  • Capital raising sales process swipe file  • Fund & scaling syndication marketing plan This resource vault is the frameworks of where we start with every new raise / investment strategy. Some key details: • Investor lists are obtained through our proprietary b2b & b2c data aggregation software, matching search intent, company type, net worth, etc. • Materials are what we have personally used in $500M+ in deals To get access, complete BOTH of the following steps: Step 1: Comment on this post Step 2: Send me a DM / InMail (with a connection request if we’re not already connected) saying "Resource" and I will send you access. Complete BOTH steps, comment and message to receive access. —--------------------------------------------------------------------------- 👉 Work with us on your next capital raise → [ bettergp . com ] —---------------------------------------------------------------------------

Secrets to a successful fund webinar Here's what's hot and not 💲 𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗳𝘂𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗼𝗻 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿: -- Puts on a suit and tie and a Zoom backdrop with their logo -- Preps a process deep dive (cuz "how we screen the universe" = real crowd pleaser) -- Gathers Bloomberg market slides no one can see/read -- Like a lot of those -- Drones on about stats and the Fed and estimates -- Never smiles, never laughs, never shows they're a person -- Wonders why there's no new leads, no deals move forward 🧊 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝘂𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗼𝗻 𝗮𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿: -- Rocks their go-to clothes that they feel great in from their real office -- Hits differentiators and uniques across a bunch of topics: people, philosophy, process, portfolio -- Gathers anecdotes to bring those statements to life -- Maybe shares a slide or chart or two -- Can't wait for questions from investors (best part) -- Smiles, laughs, shows they are a real person -- Scores new leads and moves deals forward 🔥 𝗡𝘂𝘁𝘀𝗵𝗲𝗹𝗹: 𝗕𝗲 𝘁𝗵𝗲 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝘄𝗮𝗻𝘁 𝗮𝘀 𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗟𝗲𝘁 𝘁𝗵𝗲𝗺 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗴𝗶𝗰 𝗼𝗻 𝗮 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 ❌ Webinars aren't for closing deals or diving deep (That's what one-on-one meetings are for) ✔ Webinars make people say "Yes! I want to learn more" = new leads ✔Webinars confirm what prospects think: this is different = deals move ✔️ Webinars give you a chance to be real = I like this person ✔️ Webinars are leverage = in a one-to-many format It starts with how you choose to show up >> 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝘄𝗼𝗿𝗸𝘀 𝘄𝗲𝗹𝗹 𝗼𝗻 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀?<< ----- Enjoyed this post? 👍 Like 💬 Comment 💌 Share 🔔 Subscribe I'm Stacy Havener - I help boutique founder / fund managers use story to have better meetings (and webinars) with investors. #investments #funds #founders #sales #capitalraising #fundraising #storytelling