The Digital Sip’s Post

In the golden age of traditional media, the underlying strategy was simple... 📺 1️⃣ Attract a wide audience through captivating shows. 2️⃣ Leverage the viewership and show them advertisements. 3️⃣ Hope your advertisers sales numbers go up. Viewers gathered around the television as a family and tuned in for their favorite programs, while commercials served as brief, often unwanted, intermissions. 🙄 But it's 2024. That strategy has been outdated and largely ineffective for at least 12+ years. People don't discover and consume their media all in one place or all at one time, and unless it's the Superbowl, most people (who aren't in advertising) don't watch your ads. 🏈 The only people who may be enticed by your ads are people who are in-market for your product or service RIGHT NOW. Most people are not. 🎲 The days of product-focused, Trojan Horse advertising is over. 🚫 Stop creating commercials. 🎬 Create the show. --- 𝐋𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭? 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞? 🙏 𝐟𝐨𝐥𝐥𝐨𝐰 me (Nolan Ether) and 🎙 Etherverse ♻️ 𝗿𝗲𝗽𝗼𝘀𝘁 to share with your connections 💬 𝗰𝗼𝗺𝗺𝗲𝗻𝐭 to make each other better

🌟 For all those marketers who insist on planning months in advance and stick to their schedules like glue - this is the power of reactive marketing! In today's fast-paced digital world, pivoting quickly and adapting to the latest trends is crucial. Reactive marketing allows us to capitalise on real-time opportunities, engage with your audience in the moment, and stay relevant. 📈 So, while planning is important, remember to leave some room for spontaneity and creativity. Your next big win might just come from a last-minute, off-the-cuff campaign! 🎯 Stay flexible, people! 💡 Full Story: https://shorturl.at/bcrHZ #Marketing #ReactiveMarketing #StayFlexible #DigitalMarketing #MarketingStrategy #AgileMarketing #RealTimeMarketing #MarketingTips #Trends 

There has never been a more important time to connect with your audience in the real world. With online ad spending growing 12% (2024) and 10% (2025), unless your budgets are growing at the same pace, your budget is effectively shrinking. With consumers being bombarded with more ads than in any other time in human history, the time to think differently is now. Thankfully human evolution has a few hints. What’s the best channel for brands? I’m sure word-of-mouth features heavily in that answer. Because for millions of years, the safest way to learn is to copy those around us. This is why we disproportionately trust people around us. So, rather than spend your shrinking budgets trying to reach everyone, reach those people already hearing about you. Here your budget is rolling downhill with the wind behind it. It’s unstoppable.

Reset those clocks! Daylight saving time means springing forward including with your advertising strategy. Here's why: Spring is a time of new beginnings! Adjust your ad campaigns to target the emotional cues of your audience during this new season. Think happy, fun, new, clean and fresh!

I've distilled essential Facebook ad insights into this must-watch video. Reply with 'Unlock' & I'll DM the link. 🚫 Avoid costly ad mistakes 🥸 Master Ad Set Budget Optimization 📈 Enhance ad efficiency & ROI Elevate your ad game to INSANE levels! 💪

🤔 📱 Let's discuss! What are your thoughts on the potential TikTok ban? Have your students consider the implications on business and marketing with these engaging bellringers! 💡

We marketers can debate all day long about if brands should or shouldn't do April Fools' jokes on their social channels, BUT... I think we can all agree that this post from X is a textbook example of what brands should NEVER do for April Fools'. Alienating your audience (and advertisers!) by making light of privacy issues that many of them are greatly concerned about isn't funny or clever--and as of the time of me writing this, they still haven't said "April Fools'" yet. I'm not saying that brands absolutely shouldn't do April Fools'--but they should NEVER do this. #socialmediamarketing #socialmediamanager

One of the more remarkable data points our research exposed was related to the deep-seated values that drive consumers every day: SBOs, like consumers, place twice the emphasis marketers do on religion and law and order (despite both groups notably agreeing on the primary values of family, health and safety). In round two of the study, New American Consumer 2.0 (NAC2.0) released this past September at iHeartMedia’s AudioCon in partnership With Malcolm Gladwell, we found that there is a continued disconnect between consumers and marketers, with nearly half of Americans (fully 44%) feeling “ignored” by advertisers, likely the result of understandable but very impactful human biases and misconceptions in the marketing industry overall. The New American Consumer 2.0 study also showed that while marketers continue to ramp hyper-personalization in their messaging and targeting, consumers are creeped out by it—with 68% of consumers hating (a word you rarely see in research responses) being trailed by targeted ads. SBOs felt the same: Two-thirds of SBOs agree they, too, are creeped out by hyper-targeting and how ads “follow” them around the internet. The fix? A blend. Marketers should balance targeting with investment in the consumer’s passion points to avoid the creep factor and to better reach the audiences they need—with trust, context and real influence. A critical part of our role as marketers is to understand our own biases and push past them. That means understanding our consumers’ values and showing up where they spend their time, even if it may be unfamiliar or uncomfortable for us. That is how we start to bridge this gap—and do better work.

Ping pong + smoking = One BIG idea One powerful message One simple action Use this as an inspiration for your advertisement ideas

From high-value strategic audiences fueled by first-party data to flexible activation of those audiences wherever they are to measurement across the purchase funnel—all enabled across our premium content that reaches nearly 90% of U.S. adults every month—One Platform is the tech stack that has transformed the television of today into a performance vehicle for advertisers. Learn more about how your brand can leverage One Platform’s performance-driven solutions: https://bit.ly/3VwpWa1