UK Spa Association’s Post

Cutting costs to grow your massage business? I got you — here are 3 ways to market your biz without spending a dime 1. Harness the Power of Social Proof Social proof is one of the most potent marketing tools available.  People trust the opinions of others, especially when it comes to personal services like massage therapy. Encourage satisfied clients to leave reviews and testimonials for you — then feature detailed testimonials on your website and social media profiles. Sharing success stories that highlight specific problems you’ve helped clients overcome can significantly boost your credibility. 2. Network and Build Local Partnerships Building relationships within your local community can lead to valuable referrals and partnerships. So make sure to attend local events like health fairs and wellness expos. Offering free massages is an excellent way to introduce your services to new potential clients. And don’t forget to hand out your business cards and flyers. You can also reach out to complementary businesses (yoga studios and fitness centers) for cross-promotion opportunities. 3. Encourage Word-of-Mouth Referrals Word-of-mouth remains one of the most effective forms of marketing, especially for local businesses. Focus on delivering an exceptional massage experience for every client. Pay attention to the details, such as ambiance and personal touches, and follow up with clients after their sessions to ensure satisfaction. Implement a referral program that offers incentives to clients who refer new customers to your practice. This could be discounts on future sessions or free add-on services. By using these 3 strategies, you can market your massage business for free and build a thriving practice. Start implementing these today and watch your client list grow! _Gemma Eves

In today's market, it's not just about selling a product or service; it's about providing solutions, evoking emotions, and creating unforgettable experiences. This approach should be adopted by all brands, not just luxury ones. ✨ Beyond the Product: Brands need to understand that customers seek more than just tangible items. They look for solutions to their desires for quality, reliability, and exclusivity. For instance, a fitness program isn't just a set of exercises—it’s a path to a healthier, happier life. It solves the problem of achieving long-term wellness and vitality. 💎 Emotional Connection: The true value of a brand lies in the emotions it evokes. Products should provide a sense of pride, accomplishment, and joy. Consider the experience of using a premium skincare product. It’s not just about the formula; it’s about the confidence and beauty it instills in the user. 🌟 Creating Experiences: Brands should focus on creating memorable experiences. A visit to a top-tier health spa, for example, offers more than just treatments; it provides a sanctuary where every detail is designed to rejuvenate and revitalize. The expert care, soothing environment, and personalized attention make every visit unforgettable. 🛍️ Customer-Centric Approach: Brands should seek customers who appreciate their value and are willing to invest in quality. Instead of lowering prices, they should maintain high standards and attract those who recognize the worth of what they offer. This approach builds a loyal customer base that values consistency and excellence. Adopting these principles can elevate any brand, making it more than just a provider of products or services but a creator of meaningful solutions and experiences.

Are you noticing the scents and smells that surround you? 😍 👃 🌳 From diffusers at home to fragrances in public spaces, scent is becoming a bigger part of our lives. Some are subtle, others overwhelming. And then there are those you wish weren’t in your smell space. 😞 Scent is always there. There is no "fragrance-free." The natural odors of the forest, gardens, and foods are the most delightful and therapeutic. My role is to use these natural scents as a method for: 🍃 Emotional health 🍃Physical wellness 🍃Pleasurable experiences I’m not a fan of synthetics. Even so-called "natural" scents using isolated compounds fall short of whole plant-based fragrances. Scent is subjective. It’s also learned. Scent is a method of creating: 🍃 Feeling 🍃 Experience 🍃 Connection Are you controlling your scent environment? Or does it control you and your business? There is a method to scent design. It’s a potent tool to enhance: 🍃 Your therapeutic work 🍃 The guest experience 🍃 And even stimulate retail sales A thoughtfully designed scent environment can delight your guests while driving deeper engagement. Scent design is a beautiful and engaging practice when used to its fullest potential. It's also a powerful therapeutic tool for spa, wellness, and home. DM me or schedule a free consultation at jimmharrison.com.

It’s health and fitness week at beehiiv! We have some of the world’s top health and fitness newsletters on beehiiv, including Arnold's Pump Club, written by the one and only Arnold Schwarzenegger. This daily email helps you live a healthier, happier life without all the confusion and stress. And it’s on beehiiv! So why are all the top fitness and wellness publications choosing beehiiv? - We have the most powerful feature set, at the best price. - We help content creators build more than just a newsletter; we help you build a community. - You can start earning revenue on beehiiv from day 1, with sponsorship opportunities from top brands. Do you have a fitness or health publication? Come send on beehiiv. Are you a fitness or health brand looking to advertise in newsletters? Come use beehiiv. 

An interesting pivot from fitness to wellness. More and more fitness conglomerates are facing pressure to attack the much larger wellness market, but there's an element of trust and authenticity that must be established first. Many fitness facilities make their money from selling memberships to consumers who don't use them; fitness franchising is a sales game where it's all about filling the top of the funnel. These incentives don't always line up in the wellness space, where health outcomes should be the priority. It will be interesting to see if health-minded consumers (as opposed to fitness-minded) buy what these larger conglomerates are selling. https://lnkd.in/gePuXPJg

Today, technology plays an ever-expanding role in shaping the modern wellness industry. Clients seek personalized recommendations for optimal results, and forward-thinking preventive clinics are stepping up to meet these evolving demands. The Iyashi Dome detox capsule represents a cutting-edge, multifunctional innovation designed to deliver tangible results for your clients. Here's how it works 🔽 Imagine a guest at your spa complex, someone who's indulged in their favorite treatments to unwind and recharge after a hectic week. Now, introduce them to the Iyashi Dome procedure. As autumn sets in, bolstering the body and fortifying the immune system take on vital importance. With Iyashi Dome, you can offer your clients a powerful antiviral and immunostimulating experience in just 30 minutes, significantly enhancing their ability to ward off illnesses. The technological marvel of the detox capsule actively contributes to improving your guest's health and revitalizing their inner resources. Moreover, your specialist can seamlessly control Iyashi Dome remotely using a tablet. Embrace the future of wellness with Iyashi Dome, where technology meets well-being.

Discover the Health Benefits and Business Opportunities with the Enagic K8 Water Ionizer from Elite Aqua Unleash the Power of Kangen Water with the Enagic K8 Are you ready to transform your health and wellbeing while also exploring a lucrative business opportunity? Why Choose the Enagic K8 Water Ionizer from Elite Aqua? 1. Superior Technology: The K8 is equipped with eight platinum-coated titanium plates, delivering a powerful electrolysis process that produces high-quality Kangen Water. This advanced technology ensures optimal ionization, providing you with water that is rich in antioxidants, minerals, and alkalinity. 2. Multiple Water Types: With the Enagic K8, you get access to five different types of water: Kangen Water® (three pH levels) for drinking and cooking Clean Water for medication and baby formula Beauty Water for skin and hair care Strong Kangen Water® for cleaning and food preparation Strong Acidic Water for disinfecting These versatile water options cater to all your household needs, enhancing your overall quality of life. 3. Health Benefits: Kangen Water is known for its numerous health benefits, including: Improved hydration Enhanced immune system Better digestion Detoxification Anti-aging properties due to its antioxidant-rich nature By incorporating Kangen Water into your daily routine, you can experience a significant boost in your overall health and wellness. Transform Your Life and Income with the Enagic K8 Water Ionizer Lucrative Business Opportunity: Not only does the Enagic K8 Water Ionizer enhance your health, but it also offers a fantastic business opportunity. As an Enagic distributor through Elite Aqua, you can tap into a growing market of health-conscious consumers seeking the benefits of Kangen Water. Here’s how it can become a lucrative business: Attractive Commissions: Enagic’s business model offers attractive commissions and bonuses, allowing you to earn significant income by promoting and selling Kangen Water machines. Flexible Schedule: You can run your Enagic business from home or on the go, making it a perfect opportunity for those seeking flexibility and work-life balance. Comprehensive Training and Support: Elite Aqua provides comprehensive training and ongoing support to help you succeed in your Enagic business venture. Investing in the Enagic K8 Water Ionizer is more than just purchasing a water filter; it’s a commitment to a healthier, more vibrant life and a lucrative business opportunity. Experience the difference that Kangen Water can make in your daily routine, from enhanced hydration to improved overall wellness, while also building a rewarding business. Don’t miss out on the opportunity to revolutionize your water, your health, and your income. Elevate your health and your wealth with the Enagic K8 Water Ionizer – the pinnacle of water ionization technology. Drink smart, live well, and prosper.

Does the current real estate market have you feeling more 😭 or 🤩? How do you feel about buying or selling your home in our current market? Have questions about the market and what it means for you? Don't hesitate to reach out. #journeyhomewithdiane #YourLocalABR #YourLocalSFR #TealEsttaeLLC #youmatter #health #mindful #dianetownsendrealtor #journeyhomepropertygroup #YourLocalHomeGuide

One year ago, we had just delivered our second PerformX. There was a lot of love for what it was, but in true PerformX style, we wanted to hone and perfect it… 🎯 Our goal: to cement it as an UNMISSABLE date for our target audience (the decision makers and movers and shakes of fitness and wellbeing). To become THE two days they take out of their manic dairies to learn, connect and grow. 📅 Working with a top class board of advisors and mentors, we’ve taken insight from hundreds of conversations, feedback forms, focus groups, gym visits, DMs… You name it. This has all led to some critical changes which we’re bringing to life tomorrow: 💡 🏆 Our PerformX Prestige VIP Club (now 300 strong 🤯) - a higher level experience for the decision makers 📈 A killer schedule focused on The Business of Fitness. In an industry facing endless challenges and talent drains, things have been tough since lockdown. We’ve reverse engineered masterclasses tackling these blind spots. 🤩 A pioneering headliner (pictured plotting tomorrow’s priceless sessions, Dr. Jonathan Leary). Someone any leader will feel essential to take a day out of the business to learn from 📲 Our networking app - facilitating connection and empowering meetings 🍹 An after show party. Leadership and gym ownership can be lonely. The joy of events is all about connection, making the UK industry a collection of allies and grow stronger together. Free to all from 4:30pm by BOX12 Plus a whole bunch of other small but key changes to hone and perfect the show (like a Technogym run club and Xplor Gym UK espresso martini o’clock) 📆 PerformX Live 2024 is tomorrow and Friday, and the team and I can’t wait to show you, the fitness industry, that we’ve tailored it to you. Let’s go 🧠💪 www.performxlive.com 🧠 Advisory Board: John Penny Phil Learney Oliver Patrick Dawn Tuckwell Kate Cracknell Daniel Chappell Rory McEntee Evgenia Koroleva Dan Aguilera Matt Peacock Barry Squires Sam Kitching Oliver Marchon Jenz Robinson Dean Leak Rez Barad Ian Rushbury Alex Hipwell Joanna Seldon Tory Eyre 🤝 Key Partners: Xplor Gym UK Technogym Red Bull Primal Strength  Fuel Hub Fitness Marketing Agency Core Health & Fitness IndigoFitness Myzone® Giles Denning MCIM Sean Furmston Phil Mortimer 

Brand awareness, customer journeys, and wellness studio. We sometimes need to persuade our customers: brand awareness plays a crucial role in sales, even if you can’t see the immediate impact. Does it happen to you as well? Just a single story from my personal experience. Two weeks ago I attended the IT Forum in my hometown. There was a charity bidding and a local wellness studio donated a wellness massage course. Don’t you think the marketing did their job brilliantly? They exactly defined their ICP - IT guys often spend the whole day at laptops and need wellness back massages. Of course, nobody was looking for a massage a that event, but people became aware. I saw many people, like me googling to get to know more. That time I was considering a gift for my husband’s sister. No massage was considered at that time. Yesterday I bought a massage course for her. When picking up the certificate I was wondering if someone else had bought it as well. I wasn’t the first one. What are the conclusions of this story: 1. Again: brand awareness is highly important - to be considered, you need to inform about yourself. 2. Customers' journeys start far before the decision to buy is made. 3. We need to think about competition broadly.