The Putkela Group’s Post

New Episode! 471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves. 🎧 brbn.at/471

"Is winter really in the air , or is it the aroma of freshly brewed coffee?" ☕❄️ This season, I had the privilege of creating something that captures the true essence of winter—our love for warm, velvety Cappuccinos and smooth Lattes. But here’s a question: Does coffee make winter better, or does winter make coffee irresistible? 🎥 Watch this ad I designed to celebrate the cozy, caffeinated joys of winter. I poured my creativity (and caffeine!) into every frame. 🌟 Warning: You might crave a cup by the end of this video. 😉 Let me know what you think—are you team Cappuccino or team Latte? Or is it hot coffee all the way? Sumaiya Abdul Majeed S.M.I.T (Saylani Mass I.T Training) #WinterVibes #CoffeeLovers #CozySeason #CoffeeCulture #AdDesign #MyCreativeWork #GraphicDesignInspiration #VideoProduction #DesignMatters #WinterEssentials #MarketingCampaign #BrandStorytelling #LinkedInCreators #CreativeMarketing #SocialMediaContent

Picture this: You walk into your favorite coffee shop, greeted by the warm aroma of freshly brewed beans and the familiar smile of the barista who knows your order by heart. That feeling of belonging, of being part of something real—that's the power of authenticity! At Live Out Loud Branding, we're all about infusing that same magic into your brand. Because let's face it, when you're authentically you, customers can't help but stick around for the show! From quirky anecdotes to heartfelt connections, authenticity builds a fan base that's more loyal than a pup to its favorite chew toy. So, let's sprinkle some authenticity into your brand and watch as customers line up for more. Who's ready to create some brand magic? 🌟 #AuthenticityRocks #LoyaltyGameStrong"

What do Clinton Cards and the drinks industry have in common? Here's a brain teaser for you – they both love playing it safe with stereotypes! While chatting with Jon Mills from Canterbury Brewers, we couldn't help but muse over the all-too-familiar sights of gin bottles that could double as your nan’s perfume bottle. It lead me to think deeper about those obvious ale clips adorned with classic racing cars, or the millions of cask cans emblazoned with the obligatory flaming skulls. 🏎️💀 But let's pause for a moment – why stick to the same old script? The assumption that there’s just one type of drinker out there is like casting a very broad, and rather uninspired, net. Isn’t it about time we thought outside the bottle? Why not be bold? Why not really dive deep into understanding different drinkers and create designs that resonate uniquely with them? There’s a world of opportunity in creativity, and honestly, it’s almost frustrating how much potential is out there waiting to be uncorked. 🌍🚀 Have you spotted any drink designs recently that really broke the mould? Drop a picture or tell me about it in the comments, or if your a drinks brand owner who wants to be a little more bold with their design drop me a DM! #DrinksIndustry #DesignInnovation #BreakTheMould #brewerybranding #ShakingUpStereotypes

On this episode, Matt and Kevin talk with Rob Dietrich of Blackened American Whiskey, the brand that is most commonly known as Metallica's brand of whiskey. #Cigars

On this episode, Matt and Kevin talk with Rob Dietrich of Blackened American Whiskey, the brand that is most commonly known as Metallica's brand of whiskey. #Cigars

Click on this post and leave a comment with your most creative sales pun MOCKtail name! If your name is picked, I’ll give you a FREE ticket to the event (comp the $399 cost). You can keep or gift the ticket! What’s your most hilarious sales pun drink name!??!

Which is your favorite fall dessert? 🍰 Are you with team Meeting Encore for the apple crisp or team Fuel Sports for the pumpkin pie?     As #eventprofs, your choice might say more about you than you think!      a) If you're all about pumpkin pie, it means you love cozy vibes, seasonal traditions, and maybe you're a creative thinker who likes to explore new ideas with a fresh perspective.     b) If you're team apple crisp, you might be a classic planner with a love for timeless, tried-and-true strategies. Reliable, detail-oriented, and always ready to deliver.      So, which side are you on? Cast your vote in the comments! 😉      #MeetingEncore #FuelSports #EventsIndustry #VenueFinders

When I worked for a national food retailer, one of the most fun experiences was going to the Fancy Food Show. I loved seeing new products, finding interesting trends, and meeting new people. It was always overwhelming (like most trade shows!) and everyone had their own strategy for attending. My advice for smaller, independent brands: go with a purpose and a focus. If you don't have a booth and you are there to explore, that's great. See what others are doing and what experts are talking about. Be clear on what you're doing there. Buyers often have their calendars set and have specific items they are seeking. If you can get meetings on the calendar, all the better. For those who are responsible for buying or bringing in products, I hope you'll leave time for those who may not be able to attend large shows. And finally, wear comfortable shoes and drink a lot of water. Have a good show! #fancyfoodshow #fancyfoodshow2024 #makeroom #specialtyfoodassociation #tradeshowstrategy #tradeshowlife #favoritedaughterfavoritethings #favoritedaughter

When I worked for a national food retailer, one of the most fun experiences was going to the Fancy Food Show. I loved seeing new products, finding interesting trends, and meeting new people. It was always overwhelming (like most trade shows!) and everyone had their own strategy for attending. My advice for smaller, independent brands: go with a purpose and a focus. If you don't have a booth and you are there to explore, that's great. See what others are doing and what experts are talking about. Be clear on what you're doing there. Buyers often have their calendars set and have specific items they are seeking. If you can get meetings on the calendar, all the better. For those who are responsible for buying or bringing in products, I hope you'll leave time for those who may not be able to attend large shows. And finally, wear comfortable shoes and drink a lot of water. Have a good show! #fancyfoodshow #fancyfoodshow2024 #makeroom #specialtyfoodassociation #tradeshowstrategy #tradeshowlife #favoritedaughterfavoritethings #favoritedaughter