The Outsiders Perspective’s Post

I am currently enrolled in the Management of Fashion and Luxury course at Università Bocconi, where I am deepening my understanding of the nuanced distinctions and intersections within the fashion and luxury sectors. This includes exploring the unique characteristics of luxury brands, designer labels, and fast fashion/retailers, alongside their respective business models.

Technology Meets Luxury: Fashion's Future The fashion world is evolving. Luxury retail is embracing technology, but not at the expense of personal touch. It's a delicate balance, isn't it? That's where our AMAZING digital toolset comes in. We're not replacing human interaction - we're enhancing it. Imagine your sales associates armed with real-time insights, seamlessly communicating through branded channels. It's not just about selling; it's about crafting unforgettable experiences. Ready to elevate your boutique's game? The future of luxury retail is here, and it's BRILLIANT. Don't get left behind in this digital revolution. https://lnkd.in/gKnjds6S #inspify #luxuryretail #fashiontech #clientexperience

Luxury Goes Digital: Adapt or Fade The fashion world is evolving at breakneck speed. Luxury retailers face a stark choice: elevate their digital game or risk irrelevance. But here's the thing: technology doesn't have to mean losing that personal touch. It's about amplifying your brand's essence across every touchpoint. Imagine seamlessly showcasing your exquisite pieces globally, crafting stunning online presentations that captivate even the most discerning customers. All while gaining real-time insights into preferences and behaviors. This isn't just about keeping up. It's about leading the charge in a new era of luxury retail. Ready to transform your boutique's digital presence? The future of fashion is calling. Will you answer? https://lnkd.in/gEpaAfN4 #inspify #luxuryretail #fashiontech #digitalinnovation

🌟Seeking input from 13-27-year-olds based in Belgium 🌟 I am in the final stages of my ‘Management Sciences’ studies at ICHEC Brussels Management School. My master’s thesis focuses on researching second-hand luxury fashion among Belgian Generation Z consumers. Your insights on perceptions, preferences, and behaviors are invaluable. Interested in contributing? Let’s explore together. https://lnkd.in/ejThFQk3

Unlock the secrets of the fashion industry with our Fashion Business Management course! 🌟📈 Dive into the world of luxury brands, trend forecasting, and strategic marketing. Elevate your career and become a leader in fashion business. 👗💼 #FashionBusiness #LuxuryBrands #CareerInFashion #FashionManagement #Trendsetters #FutureLeaders

Luxury Goes Digital: Adapt or Fade The fashion world is evolving at breakneck speed. Luxury retailers face a stark choice: elevate their digital game or risk irrelevance. But here's the thing: technology doesn't have to mean losing that personal touch. It's about amplifying your brand's essence across every touchpoint. Imagine seamlessly showcasing your exquisite pieces globally, crafting stunning online presentations that captivate even the most discerning customers. All while gaining real-time insights into preferences and behaviors. This isn't just about keeping up. It's about leading the charge in a new era of luxury retail. Ready to transform your boutique's digital presence? The future of fashion is calling. Will you answer? https://lnkd.in/gEpaAfN4 #inspify #luxuryretail #fashiontech #digitalinnovation

Since I had a fantastic time creating my latest carousel on Luxury Marketing, I thought it would be exciting to launch a series of posts where I explore the captivating world of luxury and fashion, delve into luxury marketing, and share current events in the industry. ✨💼 Last week’s Fashion shows inspired me to create this carousel to dive deeper into the world of Fashion Week! But what is Fashion Week, really? Beyond the glitz and glamour, it’s a powerful marketing opportunity for the entire fashion ecosystem. 🚀🌍👗 #fashionweek #luxe #Marketing #Luxury #MarketingInsights

What I wish I had done differently: starting a fashion or creative business is not easy! You lose your mind. The competition is tougher than ever. So what do you do? Research! But most of all - study consumer behaviours. Steal our secrets: 1. Go to our link: https://lnkd.in/d63d4fXe 2. Send a message 3. Add #30MinuteConsulting 4. And Let's talk! #FashionIndustryInsights #BusinessSuccess #MSFDS_Buildup #MSFDS #MS_BuildUP #FashionConsulting #LuxuryConsulting #Luxury #LuxuryIndustry

Great point! And +18% Net Sales #Growth in the last quarter proves that Mytheresa succeeded in something other luxury marketplaces failed at. ✔ You are either luxury or you chase after every customer with discounts. You can't be both ✔You are either selective and exclusive or you are everything store. This applies to both brands and customers. ✔ The only job of a marketplace is to be the source of discovery. And this video is the best illustration of what luxury consumers want to discover...

Here's why Miu Miu 's Summer Reads event can be considered a masterclass for Fashion/Luxury brands and what's other #Brands can learn !! #CulturalConnection: #Intellectual #Engagement: #MiuMiu goes beyond just selling clothes. They position themselves as a brand that values intellectual pursuits and cultural engagement. This resonates with a growing segment of luxury consumers who seek brands that align with their values. Relevance & Timeliness: The event highlights female voices and classic literature, themes relevant to contemporary discussions. This demonstrates the brand's awareness of current social issues and their ability to connect with them in a thoughtful way. Brand Image & #Positioning: Sophistication & Cultivation: By associating with literature, Miu Miu cultivates an image of sophistication and cultural awareness. This strengthens their brand positioning within the luxury fashion market. Uniqueness & Differentiation: The summer event is unique and unexpected, setting Miu Miu apart from competitors who might rely solely on traditional advertising. This creates a memorable brand experience. #CustomerEngagement: Creating Positive Associations: Gifting high-quality books creates a positive association between the brand and the customer. It fosters a sense of goodwill and appreciation. Targeted Audience: The event targets a specific audience – readers and those interested in intellectual pursuits. This creates a sense of community and exclusivity for these potential customers. Measurable Impact: #SocialMedia #Buzz: The event hashtags (#MiuMiu #MiuMiuSummerReads #Books) encourage social media sharing, potentially leading to increased brand awareness and a wider reach. Positive #Media Coverage: Events like this often garner positive media coverage, further amplifying the brand message and its impact. Overall, Miu Miu's Summer Reads event demonstrates a strategic approach to brand building. It creates a memorable customer experience, strengthens brand image, and fosters positive brand associations – all valuable aspects for a successful fashion/luxury brand. #Fashion #luxury #BrandStrategy #Retail #Retailnews #customerexperience #experientialmarketing #innovation #creativity #Marketing #communication