The Daily by Outdoor Retailer’s Post

We have some exciting news to share. The Daily is joining forces with Shop Eat Surf to create an expanded platform for the active outdoor industry –  Shop Eat Surf Outdoor.   The new and expanded site will provide coverage of leading brands and retailers in outdoor, surf, snow, swim, active, and lifestyle, including in-depth analysis of market trends and insights, and interviews with top executives shaping the future of these industries. Check out the refreshed and expanded site here: https://lnkd.in/g3pDWjgk

We have some exciting news to share. Shop Eat Surf is joining forces with The Daily by Outdoor Retailer to create an expanded platform for the active outdoor industry – Shop Eat Surf Outdoor.    The new and expanded site will provide coverage of leading brands and retailers in outdoor, surf, snow, swim, active, and lifestyle, including in-depth analysis of market trends and insights, and interviews with top executives shaping the future of these industries. Check out the refreshed and expanded site here: https://lnkd.in/eGriQGB4

Thrilled to share the success of our collaborative CRO project with Visualsoft Ltd 🚀 Over a 6-month partnership focused on enhancing our online customer experience, we achieved remarkable results: 35.97% increase in user conversion rate 52.76% boost in product basket additions This journey underscores the power of data-driven, customer-centric optimization. Our partnership transformed our digital strategy, creating a more intuitive and engaging shopping experience for outdoor sports enthusiasts. A big thanks to the Visualsoft team for their expertise and collaborative approach! #CRO #DigitalTransformation #EcommerceSolutions #CustomerExperience #OutdoorRetail

🌟 Explore the Latest Outdoor Sports Trends!🌟 We have just released an awesome outdoor sports video that covers the hottest trends and popular elements! Whether you are an outdoor sports enthusiast or a fashion designer looking for inspiration, this video is a must-watch. In this video, you will learn about: 1. The Latest Outdoor Sports Trends: Discover the most popular sports and activities in the market. 2. Cutting-Edge Sports Gear and Apparel Design: See the innovative design concepts and technologies being applied to outdoor sportswear. 3. Practical Outdoor Sports Tips: Enhance your outdoor sports experience with useful tips. Highly recommended for fashion designers and professionals in the fashion industry! Through this video, you will find new design inspiration and market trends to make your work more appealing. Don't forget to share your thoughts in the comments and use the hashtags #OutdoorTrend and #FashionInspiration to join the discussion! Let's explore the endless charm of outdoor sports together! #OutdoorTrend #FashionInspiration #SportsTrends #FashionDesign #OutdoorSports #DesignInspiration

𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Shaw and Partners spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Shaw and Partners CEO Earl Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/g7p5gRfU

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The challenges facing all active outdoor retailers (outdoor, surf, bike, ski, et al.) are remarkably similar, so this move makes sense. That said, the overlap between key retailers and brands in the surf and outdoor industries is minimal, and from my perspective, the surf industry is about 10 years ahead in its lifecycle. Surf has already dealt with a level of brand consolidation and the boom-and-bust cycles that outdoor retailers are just beginning to feel. It will be fascinating to see how content and insights from one vertical resonate with the other, and what lessons can be learned. Note: Link below - LI is being funky reposting the link as a clickable preview. #OutdoorIndustry #SurfIndustry #RetailInsights #ActiveOutdoor #BusinessTrends https://lnkd.in/gKqUZezV

Consumer interest and participation in snowsports is growing. The global winter sports equipment market is projected to grow to $17bn by 2028 with a CAGR of +3.7%.⁠ ⁠ On social media, snowsport trends cover a broad range of interests, with spikes in niche, location-specific pursuits such as #Skijoring and #Sandboarding and a strong interaction with societal and environmental macro trends such as sustainability and inclusivity.⁠ ⁠ WGSN Social Analytics goes beyond views and virality, giving you the forecast of the trends to focus on. Read the full analysis on the blog: https://lnkd.in/dH-8nvFV

𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Mr Evans’ wealth management firm spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Mr Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/gy7x9yuF

𝐒𝐮𝐫𝐟 𝐥𝐢𝐟𝐞𝐬𝐚𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬? 𝐓𝐡𝐢𝐬 𝐛𝐫𝐨𝐤𝐞𝐫 𝐬𝐚𝐲𝐬 𝐢𝐭’𝐬 𝐧𝐨 𝐩𝐢𝐩𝐞 𝐝𝐫𝐞𝐚𝐦. Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes. Mr Evans’ wealth management firm spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes. The firm has invested more than $5 million in surf sports over the past five years. Last Friday, Shaw and Partners replaced Nutri-Grain as the naming rights holder of Australia’s Iron Series, the competition administered by Surf Life Saving Australia. The three-year deal comes with a $400,000 annual prize and includes a dramatic format change from a points-based competition to an elimination-style event. Mr Evans said the investment is part of a bigger plan to get surf lifesaving on the agenda for Brisbane 2032. Read full article here: https://lnkd.in/gK2XApxT