The Bread’s Post

What three things should brands steal from themed entertainment for their activations? 1. Creating immersive environments 2. Engaging all the senses 3. Inviting active participation What makes amusement parks and other themed environments successful (and memorable) can ALSO benefit your brand. 💡 With many brand activations, it's go big or go home. So why not go big, strategically?

Make Your Events Unforgettable! Looking for a way to captivate your audience and stand out? Immersive art transforms your event into a dynamic experience they’ll never forget. Perfect for New Year’s Eve, grand openings, or product launches. Let’s bring your vision to life. Ready to start? #ImmersiveArt #EventExperience #CreativeEvents #InteractiveArt

I wrote a signal for Canvas8 on the increasing popularity of 'adult-oriented extravagance' #events like fantasy-themed balls and masquerades where #costumed participants dress up and rub elbows with characters from their favourite novels or simply enjoy the #fantasy setting as observers. #Socialmedia, and particularly #BookTok's passionate #fandom communities around romance and fantasy, further fuels this shift. “Everyone I went with I had met online, and it’s full of people who met through these #niches,” said Holly Simone, a 26-year-old Londoner who found out about fantasy-themed balls through BookTok.“ The atmosphere was incredible, girls were just complimenting each other. It’s just incredible to be a part of a community that is full of #positivity, not just online, but also in person.” Capitalising on this unique niche within the global events industry – projected to reach $2 billion by 2032 – event companies are leveraging social media to tap into post-pandemic shifts in priorities among #GenY and #GenZ, who now value experiences that foster #escape and community over material possessions. For example, Eudantria Events promises highly immersive fictional storylines for guests to follow, and its website offers an original #worldbuilding guide complete with unique lore and character archetypes that help people truly part in their favourite books. Brands can take inspiration from events like the immersive #Bridgertonball that combines book and Netflix fandom, while the recently opened #DisneylandHotel invites guests to immerse themselves in royal #Disney stories, combined with unparalleled hospitality, fine dining, and uniquely Disney entertainment.

So i decided to check the website of one of my cool whiskey Johnnie Walker Black Label! I was like ohh lemme see if I can retouch it🚀 With passion to craft an immersive experience that reflects the brand's essence. From concept to execution, aimed for elegance, functionality, and engagement. I decided to to rearrange same elements on the site. What do you think? #johnniewalker Johnnie Walker #WebDesign

🎭 From Theatre to Immersive Experiences: The Scene2 Journey 🎨 Scene2 began its story in the world of theatre design, where creativity, storytelling, and attention to detail are essential to captivate audiences. These skills enable us to craft environments that evoke emotion, spark imagination, and tell a story - they have become the heart of everything we do. Today, we bring that same theatrical magic to the world of brand activations and immersive experiences. Our approach is rooted in the art of designing spaces that not only look incredible but also invite people to step in and engage. Whether it’s a pop-up retail space, a mobile activation, or a fully branded installation, we use our expertise to make every experience memorable and meaningful. By combining creativity, craftsmanship, and technical know-how, we help brands, agencies, and charities bring their visions to life in ways that truly connect with their audiences. We’re proud of our roots in theatre—and even more excited about how those skills continue to shape immersive experiences for our clients today! #Scene2 #TheatreDesign #ImmersiveExperiences #BrandActivations #StorytellingSpaces

Recently I had the pleasure of sitting down with Kitti Edwards, Creative Project Sales Manager for EPH Creative (Event Prop Hire) about the booming immersive events industry. This episode explores the diversity of immersive events and offers insights into both the business and creative side of pulling off large-scale events. Full episode drops on Monday 18th, but here is a little taster.. #Creativecareers #creativeindustries #immersive

With such an exciting brief to champion a literal undisputed champion, #TeamCommunique faced a thrilling challenge - To do justice to the all new Creta, we knew the experience had to be equally groundbreaking. So our Strategy for the Undisputed Ultimate was clear. Unleash the Power of 4D - We transcended traditional billboards with the first-ever exclusive and immersive 4D billboard experience. Where special effects engaged sight, smell, sound, and touch, creating an unforgettable 4D spectacle that followed Custom 3D Creta Adventure films showcasing the car's prowess across diverse terrains. The Impact was evident. Winning the #AsiaBookofRecords and #IndiaBookofRecords for the title of ‘First ever 4D billboard’- it seamlessly blended creativity with technology to elevate a brand experience and leave a lasting impression. More Engaging. More Meaningful. And More Resonant. Thanks for this incredible opportunity Team Hyundai and Team Innocean. ‘Til the next one! #ActivationExperience #ExperientialMarketing #BrandActivation #EventMarketing #InnovativeEvents #CreativeActivation #4DBillBoard #MakeExperientialMore #CommuniqueIndia

An Internet First Brand Experience that allowed consumers to get immersed in a multi-dimensional, thrilling adventure with the all new Creta. Designed to showcase its capabilities across terrains, the experience took guests on a multi-sensorial adventure that led to establishing Creta’s new positioning of Ultimate. Undisputed. Space: Conceptualised a theatre of thrills to create a seamless, exciting space bringing the 4D billboard to life Content: Created 3 Creta Adventures using the Unreal engine, showing the dominance of Creta across various terrains Multi Sensorial: Integrated special effects elevated the billboard experience that enthralled all 4 Senses (Smell, Sonic, Feel, See) Social: Drove meaningful content creation with 4D reels, where each guest experiencing the 4D billboard got a 4D reel as a memorable takeaway. #ActivationExperience #ExperientialMarketing #BrandActivation #EventMarketing #InnovativeEvents #CreativeActivation #4Dbillboard #MakeExperientialMore #TeamCommunique #CommuniqueIndia

This is so cool. Most other trends forecasts summarize the emerging trends of today's world. Star takes this an innovative leap further by imagining what healthtech, fintech, and automotive & mobility could be like 10 years out (which is so much harder than you might think). And they do it for 4 future world scenarios that you can immerse yourself in. Check it out!

View how Star imagines the automotive and mobility sphere in ten year's time from now, what will affect that industry and hear from experts at Stellantis and American Honda Inc. about AI, the hyper personalisation of vehicles and the software-defined vehicle. Enjoy!