Teya’s Post

In this episode of Bloomberg The Deal, Alex Rodriguez and Jason Kelly sit with tennis champions Billie Jean King and Ilana Kloss to discuss the current buzz around women’s sports. King and Kloss, the dreamer and builder (respectively) behind Billie Jean King Enterprises, tell the hosts about their investments in the Los Angeles Dodgers and Angel City Football Club, the story behind how they helped launch the Professional Women's Hockey League and the lessons they think athletes should learn about the business of sports. Key insights: 🔍 Business Acumen is Vital: Athletes must learn the business of sports to advocate for themselves and ensure sustainable careers post-retirement. Understanding financial dynamics enhances their negotiating power. 📊 Media Visibility Matters: An increase in media coverage for women’s sports reflects growing interest and investment potential, showing that visibility translates to opportunity and funding. 🏆 Collective Power: When women athletes unite under a single banner, they enhance their bargaining power and visibility, as seen in the successful formation of professional leagues. 🤝 Investment in Women’s Sports: The involvement of wealthy investors signals a belief in women’s sports as a viable business opportunity, moving away from viewing it as a charity. 🏅 Mentorship and Guidance: King’s mentorship highlights the importance of knowledge transfer from experienced athletes to the next generation, fostering a culture of empowerment. ⏳ Long-term Vision: Sustainable growth in women’s sports requires a long-term commitment from investors, as initial losses are common but necessary for eventual success. 🌍 Cultural Shifts: The increasing acceptance and integration of women in sports reflect broader societal changes, encouraging future generations to pursue their dreams in athletics.

Do you have 4 minutes? This substack article by Adam Grant will shift your thinking, on competition, on teamwork and on solidarity. Surely, you have 4 minutes for that! "The ethos of friendly competition at the Olympics goes further: you root for your team without rooting against your opponents. If it can happen in the zero-sum world of sports—where winning requires someone else to lose—it can happen anywhere." #AdamGrant #CompetitionMindset #TeamworkMatters #SolidarityInAction #PositiveCompetition https://ow.ly/U5we50T3z6l

𝐔𝐩𝐡𝐨𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 In the world of sports, fair play, integrity, and respect are the cornerstones of competition. But what happens when these principles are overshadowed by controversy? 𝗥𝗲𝗰𝗲𝗻𝘁𝗹𝘆, 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗵𝗮𝘀 𝘀𝗽𝗮𝗿𝗸𝗲𝗱 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗲𝗯𝗮𝘁𝗲. Angela Carini, a dedicated female athlete representing Italy, faced an unexpected and challenging opponent. Imane Khelif, identifying as female, brought an entirely new dynamic to the match. The result? A knockout in just 45 seconds. 𝗧𝗵𝗶𝘀 𝗶𝗻𝗰𝗶𝗱𝗲𝗻𝘁 𝗵𝗮𝘀 𝗹𝗲𝗳𝘁 𝗺𝗮𝗻𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗼𝗳 𝗳𝗮𝗶𝗿𝗻𝗲𝘀𝘀 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀. It’s essential to address such issues with sensitivity and a commitment to upholding the values that make sports a true test of human spirit and perseverance. As we navigate these complex discussions, it’s crucial to remember the importance of inclusivity, respect for all athletes, and the need for clear and consistent guidelines that protect the essence of competitive fairness. 𝗟𝗲𝘁’𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗮𝘁𝗵𝗹𝗲𝘁𝗲, 𝗿𝗲𝗴𝗮𝗿𝗱𝗹𝗲𝘀𝘀 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱, 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝗼𝗻 𝗮 𝗹𝗲𝘃𝗲𝗹 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗳𝗶𝗲𝗹𝗱. 🥊 #Olympics #FairPlay #SportsIntegrity #RespectForAll

Overseas Athletes Petition 🌍 At WEVOLV ®️, we believe in empowering athletes with fair standards and representation worldwide. This petition, led by professional athletes demands that FIBA and governing bodies uphold transparency, accountability, and ethical standards, especially for international players adapting to life abroad. The petition calls for: - A unified global body for import players’ rights. - Essential player protections, like minimum rest periods and living conditions. - Access to health resources, data transparency, and injury safeguards. The drive to ensure responsible standards across leagues benefits not only players but strengthens the sport as a whole. Join the movement for a more inclusive, equitable, and competitive basketball future. 🔗 https://lnkd.in/d9Jfh2r4 Learn more and support our athletes’ call for change. Together, WE EVOLVE. 👥💬 #WEVOLV #OverseasAthletesPetition #WeAssembleAthletesEvolve #OverseasBasketball #PlayersUnion #BasketballPlayersUnion #Expathlete #Petition #AthleteRights #FIBA #Basketball

⚽️ Canada's first women's professional soccer league, Project Eight, is set to launch in 2025 — a year before Canada co-hosts the FIFA World Cup. How will this new startup league impact the future of #SponsorshipMarketing? And as a brand looking to get in on the ground floor, what should you expect? Read our latest blog post from Account Supervisor Nate Hershenfeld to find out. Link in the comments! #ProjectEight #WomensSoccer #SportsMarketing #CanadianSports #SponsorshipX #TheFutureOfSportsMarketing

🏅 The Olympics: A Disappointing Reality Check As a child, I used to eagerly look forward to the Olympics—a global celebration of unity, sportsmanship, and the incredible feats of athletes from all corners of the world. But as I’ve grown older, my excitement has been overshadowed by disappointment. The recent decisions and actions surrounding the Olympics have been deeply troubling. Banning Russian and Belorussian athletes, while turning a blind eye to others from countries with equally concerning issues, raises questions about consistency and fairness. Allowing a man from the Netherlands who has been convicted for🍇 to compete is completely disrespectful for survivors everywhere around the world. And then there’s talk of upholding women’s rights, but it's all hypocritical. The decision to bar hijabi 🧕 athletes from competing feels like a step backward, not forward. Women should be free to wear whatever they want, period. The Olympics were meant to be a symbol of global unity, showcasing talented individuals and allowing us to become ONE, even if only for a few weeks, the way sports do. But now, they seem more politically fueled than ever. The only bright spot for me is seeing athletes from countries we rarely hear about take the stage, reminding us of the true spirit of the games. What do you think? Was I just naive? It’s time to rethink what the Olympics should stand for and how we can bring back the values that made them special in the first place. 🌍🏅 #Olympics #InclusionInSports #SportsForAll

An extravaganza of sports is on!! From the highs of T20 we roll into the Euro 2024 Football Quaterfinals and F1. While Wimbledon waits patiently for its turn Sports captivates many of us - Few also play it. However, subconsciously it teaches us a lot while at the same time entertaining us. In sports the individual and the team have to run the cycle of “Ponder-Pick-Prepare-Prespire-Perform” in real time and quick time to Prevail. It is this facet which subconsciously all of us relate to and get entertained by. It also gives us all so much to “discuss-deliberate-describe-distort-decimate” to our great delight. The common fact is that all these words are - Verbs. And that is the real essence of what we can gain from sport. It’s not the nouns or adjectives that enlighten-entertain-enrich us - it’s the verbs. That is - to be and to do!!

“It's not ballet. We sometimes speak about football as a very marginal sport for women, but it's the biggest sport in Europe, biggest sport in the world for women🌎… and for that sport, we have one woman in the UEFA EXCO – the board, the people that decide – and that's a quotaed [sic] one.   “Very often it's seen as a women problem, not a football problem. The fact that we have one woman, or not even one woman, but one person with knowledge and competence from the women's side, in the board that should run the biggest sport for women, and also the most commercial sport for women. You know, this is a sport that gathers millions of people. …That you don't actually have competence in your board, that's a women problem?🤔” Our senior correspondent James Corbett had the privilege of attending the Play The Game conference in Trondheim, Norway🇳🇴, where Lisa Klaveness, President of Norway’s FA (NFF Oslo), delivered a presentation on the necessity for reform in football politics⚽️. Her commitment to driving change and her respectful approach to her work are truly inspiring. “I think maybe some people are evil, but I don't meet a lot of evil people in FIFA. I meet very good people, nice people.” Then she reflected: “But I think it's a structure and a culture of comfort and also a cartel…” Then the politician within her offered a clarification “… Maybe not a good word😀.” To achieve things in life, she says, “we have to go outside our comfort zone. And when we go outside our comfort zone, it's uncomfortable. That's where you feel stupid and alone and irrelevant. And people will tell you that you're irrelevant. Uncomfortable is uncomfortable. There’s no other way.” She adds: “Of course, you cannot just be in the uncomfortable zone always, but we have to do it if we want change, and we have to have teams around us that want to go there.” Full story here👇🏻 ($): https://lnkd.in/dBrzZi3h   #womensfootball #SportsBusiness #Football #Partnership #Sponsorship #transfers #SportsBiz #Finance #Data #Tech #Intelligence #Investment #leadership #ownership

🌍⚽ Why Football Reigns Supreme in the Sports World ⚽🌍 Ever wondered why #football is the most beloved sport globally? Here are a few enlightening reasons: 1️⃣ Universality: Unlike other sports, you don't need expensive gear or a specific venue. Whether it's the lush fields of Europe or the sandy beaches of Brazil, any place can be transformed into a football field. The beauty of the game lies in its simplicity and affordability, making it accessible to everyone, everywhere. 2️⃣ The World Cup Phenomenon: Every four years, football unites the nations like no other event. The #WorldCup is not merely a tournament; it's a global festivity of unity, passion, and patriotism - a cultural spectacle that brings people together, regardless of their background. 3️⃣ Emotional Connection: Football is more than just a game. Local clubs are deeply embedded in their communities, stirring emotions, igniting rivalries, and creating bonds that transcend borders. It's about identity, heritage, and a sense of belonging. 4️⃣ A Platform for Change: The global influence of football goes beyond the pitch. The sport is a powerful social tool that champions diversity, fights against discrimination, and fosters inclusion. Football has the power to bring about significant change in society. Football's not only the biggest sport in history; it's a lifestyle, a language that resonates with billions worldwide, and a driving force for positive change. 💪⚽️🌍 #FootballLove #GlobalGame #PowerOfSport

As the worlds oldest tennis tournament reaches its conclusions this weekend, we are sharing the 2nd of our 3 posts on Grand Slams, digging into which #brands and #sponsors are most #associated to these tournaments and #why, including how hugely successful work over multiple years have paid off for sponsors from a luxury watchmaker and a major bottled water producer. Look out for our final post next week where we have some fun with our secure Ipsos Facto GenAI tool to bring tournament brand equities to life.   Please click below to find out more and reach out to your Ipsos in Switzerland experts: Johan Goncalves or Michael Brown to discuss how our branding and communication capabilities can help you make best use of your sponsorship and communication assets. #MarketingResearch #Insights #BrandMentalNetworks