tbh talent’s Post

Here’s why influencer activations hit different at Coachella. The Palm Springs based music festival is a wonderland of brand deals and influencers. It’s idealised, attended by the world's most admired talent, and like it does every year, has taken social media by storm📸 Coachella’s strategy includes brand sponsorships, influencer marketing and creating a buzz on social media, going beyond the artist lineup. It’s a hotspot for brands to launch campaigns, capitalising on influencer and celebrity followings. From all expense paid trips, to exclusive events, Coachella creates FOMO and a demand for content from your favourite creators. And, it can all be done in real time, with influencers sharing daily updates, GRWMs and behind the scenes content📲 It’s the influencer marketing campaign of dreams, offering the ideal backdrop to create and share a compelling story. The opportunity for both brands and influencers is unmatched (it’s not nicknamed the influencer olympics for nothing😅) TikTok has only amplified this, offering a new avenue for influencer and branded content given the platform’s more authentic nature. It’s the perfect example of how influencer marketing can help brands reach highly engaged audiences, amplifying brands globally🌴 What’s one thing you love most about influencer marketing at Coachella?💖 #Coachella #influencermarketing #socialmedia #influencer