tayyba bano’s Post

Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s. KEY TAKEAWAYS Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms. Digital marketers have a number of tools to measure the effectiveness of their campaigns. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital ads and other distractions. #snsinstitutions # snsdesignthinking #snsdesignthinkers

There are so many agencies now, and while everyone promises to be unique, everything begins to sound the same. Most agencies prioritize points of parity (POP): the fundamentals such as strong service and proven outcomes. Being really different does not imply yelling louder or just providing more features. It's about identifying your point of difference (POD), which is something that relates to what is most important to your target audience. It's OK to excel at the fundamentals (POP), but to genuinely create an effect, you must go beyond that. Ask yourself, "What truly connects with my target audience?" When you focus on it, you stop blending in and begin to stand out. #Digitalmarketing #POP #POD

POV: You work in digital marketing. How many times have you heard the same spiel from digital marketing agencies? Honestly there's so many of us out here now that while everyone's claiming to be different, it’s easy for everything to blend together. But being truly different in marketing isn’t about shouting louder; it’s about shifting perspective. It’s about thinking beyond “what’s new?” and asking “what a actually matters to my audience?” If you want to make your marketing matter, don’t just say you’re different. Be different. That’s how we make noise in an industry full of echoes. -- #digitalmarketing #marketingagency #marketing

💡 In a world of noise, let’s make meaning. Everyone claims to be “different” in digital marketing— But how often does that difference really show? 🤔 True impact isn’t about shouting louder. It’s about tuning into what actually matters to your audience. 🔹 Shift from “what’s trending” to “what’s meaningful.” 🔹 Don’t just say you’re different—be different. Let’s make waves that resonate in an industry full of echoes. 🌊

HubSpot's recent insights reveal that targeting fewer, high-value accounts with a personalized approach ultimately leads to better ROI. Creative Circle's SVP of Marketing, Katherine Forbes, weighs in and acknowledges quality is far more important than quantity when it comes to #ABM strategies. Read up on this trend and others to stay ahead in marketing.

Here’s a fun one marketers. I’m sure we’ve all been in this exchange of conversation before. What makes data actionable? Usually it’s the story behind it. Whether good or bad, it tells a story. You need a good story teller for it to be interpreted properly. If not; what does being data first actually mean?

Can start with adding customer and personalisation focused.

They say a picture is worth a thousand words...⁠ ⁠ Digital marketing is a compilation of marketing activities to promote your brand (not limited to the ones listed above).⁠ ⁠ It's common for creators to use Instagram alone as their digital marketing strategy, but for the average brand selling a product or service, a digital marketing strategy has to go beyond Instagram marketing alone.⁠ ⁠ Why? Because your consumer's journey goes beyond just social media and your brand should have a strategy that covers more than one touch point.⁠ ⁠ #hushmedia #creativeagency #marketing #digitalmarketing #socialmediamarketing #contentcreation

Social Proof, it’s the magic ingredient that makes your ads believable. ✨ When real customers share their positive experiences, potential clients listen. Think: reviews, ratings, and success stories, these aren’t just a nice extra – they’re trust builders. Incorporate social proof in your marketing strategy and see a noticeable uptick in your ad performance. Have you tried it yet?

Truth bomb 💣: Marketing success in 2024-2025 requires: - Daily hands-on optimization - Real-time data analysis - Dedicated team members who live and breathe your brand Whether in-house or agency, your marketing can't be a 'set and forget' game. I've always preferred in-house myself, but if I need to delegate to a 3rd party agency, I want a dedicated person doing daily optimizations and improvements. No matter the cost - it's more beneficial for the brand long-term. Plus, I need daily reports explaining what was done and why! The digital landscape changes hourly, not weekly. Real data-driven marketing means: - Daily performance tracking - Continuous campaign adjustments - Deep understanding of your audience Stop chasing buzzwords. Start chasing results. Because in a sea of 'different' agencies, true differentiation comes from consistent, dedicated execution. #DigitalMarketing #MarketingTruth #DataDriven"