"It’s not just existing or super fans Niara Simon-Hollis wants to reach. She sees plenty of potential to bring in new audiences, saying untapped viewers 'present a great opportunity for us, because…everybody eats.' Meaning that while #Tastemade by some definitions may be a niche streamer in the sense that it offers category or topic-specific content – cooking and food content in particular has the potential to appeal to a broad base, regardless of other interests." StreamTV Insider | Bevin Fletcher
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"𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁'𝘀 𝗥𝗲𝗮𝗰𝗵? 🍽️🍷" Attention all restaurant owners! Want to fill more tables, boost your online orders, and increase brand awareness? Let our restaurant marketing agency help you reach new customers and keep them coming back for more! 📈 Expert Social Media Marketing 🎯 Targeted Advertising Campaigns 🍴 Delicious Content Creation (Photo, Video, Menu Design) 📱 Drive More Traffic to Your Website & Socials 🤝 Personalized Marketing Strategy Tailored to Your Restaurant Don’t let your competitors eat up your market share. Partner with us and watch your restaurant thrive! 👉 Click 'Learn More' to get started today!
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Check out the full article below to see what we've been mixin' 😎❤️🔥
Two recent alums— Celeste Chance (Copywriting, 2024) and Catherine Emblidge (Strategy 2024)—have turned a Brandcenter class project into a business venture. Everything But The Booze (EBTB) offers a line of "shocktails" that deliver the full cocktail experience, but without the alcohol, and with creative names and bold flavors, EBTB is making a splash as it heads to market. Read more from VCU News: https://lnkd.in/gKf2GVmc
VCU Brandcenter alums bringing Everything But the Booze ‘shocktails’ to market
news.vcu.edu
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Content Carousel: Our Favourite Social Media Posts of the Month June is a whirlwind of creativity at Social Shout! We crafted some engaging content for our clients, and we're excited to share some of our favourites: 1. The Caption Connoisseur: A well-crafted caption can make the difference between a post that gets overlooked and one that drives high engagement. One standout example is the caption for @sommuncorked’s tasting event. We aimed to take the audience on a journey through the event, maintaining a lighthearted and relatable tone. This approach made the content more enjoyable and provided valuable insights and combinations for the audience to try and save, resulting in a significant increase in engagement. Check out the caption here: https://lnkd.in/gNtpQNSn 2. The Captivating Reel: Short-form video content is highly effective in capturing attention and driving engagement. One such example is a reel for our client @alyssa. We hopped on a trending concept, making it engaging from the start with an intriguing action that caught viewers' attention. We showcased four different jewellery pieces and suggested occasions for each, adding value for the audience and increasing engagement. Check out the reel here: https://lnkd.in/gbgqiNe6 3. The Memorable Meme: Memes have a viral nature that can deeply resonate with the audience. For our client @mintandmilkpr, we crafted memes that blend humour with relatable industry insights. The first meme effectively targets the PR niche with a fun, relatable copy that the audience can connect with. The second meme leverages a trending visual, making it engaging and shareable while maintaining relevance to the brand's message. These memes entertained and helped improve brand awareness. Check out the memes here: https://lnkd.in/gmK_bJKS and https://lnkd.in/gnS38Ems Our diverse content strategies are meticulously crafted to meet the unique needs of each client, ensuring strong engagement and meaningful connections with their audiences. By combining creativity with data-driven insights, we deliver compelling narratives that resonate and drive impactful results.
Somm Uncorked | Avishi Jajodia on Instagram: "Delhi nights, filled with food, wine, and unforgettable pairings – that's what I recently had the pleasure of hosting at the launch of @foodstories_in . Guiding guests through the art of pairing unexpected snacks with exquisite wines from @sonaryswinenspirits , was a one-of-a-kind experience and we explored flavor combinations that left all our taste b
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🎬 Masterclass in Advertisement 🍔 Just came across a brilliant Shake Shack advertisement that deserves some applause! With a clever nod to "open on Sundays" and some subtle visual cues, they’ve crafted a lighthearted dig at their competitor, Chick-fil-A Restaurants. This is marketing done right – bold but tasteful, playful yet impactful. Shake Shack’s ad not only stands out visually but also reinforces its brand's availability and reliability, no matter the day of the week. It’s a reminder that good marketing doesn’t always need a direct mention; sometimes, the subtle cues say it all. 👏 Well done, Shake Shack – definitely a masterclass in how to use wit and timing in brand messaging!
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KFC recently decided to turn a deaf ear to customers wanting them to add Turkey Zingers to their menu. In fact, they turned their response into a marketing campaign, making it one of the first anti user generated content done by a well known brand. Read more to find out our take on this: #usergeneratedcontent #marketing #campaign #strategy
KFC’s decision to stick to chicken, shows they are listening without budging
https://webzenia.com
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Creating Campaigns vs "Cool Videos" 👇 I create content for businesses and brands. In my journey I've come across a lot of angsty marketing leads or business owners who simply want: "A Cool Video" And while that's cool and all, it doesn't do exactly what you think it might. Most people believe that having a killer video for social and their website is the answer to their lack of customers or membership signups - but the most it's going to do is entertain your current audience. If you really want to see a change in your business, you have to start thinking about content creation in "Campaigns". Your goal through awesome content creation isn't to get a bunch of likes or to go viral - your goal is to convert the viewer into a buyer. You do that by pushing a message. Show what you're selling in a series of content pieces with the same call to action to lead people to one place. That's something we can do and have done for businesses as you'll see in the link below at TrinityTags | Creative Agency. It's less about the ONE cool video, and more about the 12 GREAT videos. Message me directly if you're interested in starting a campaign for your business 🚀 https://lnkd.in/gCsbg86q
Laredo Taco Company | TrinityTags Content Creation | Miami-Based Creative Agency
trinitytagscc.com
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Creativity knows no bounds when it comes to the utilization of animation in advertising. In a world inundated with marketing messages, animation offers a distinct advantage, capturing attention, evoking emotion, and leaving a lasting impression on audiences. One of the key strengths of animation in advertising lies in its ability to break free from the constraints of reality, allowing brands to create captivating narratives and visual experiences that resonate with viewers. Whether it's whimsical characters, fantastical worlds, or surreal scenarios, animation offers endless possibilities for storytelling and brand expression. Moreover, animation enables advertisers to simplify complex ideas and convey messages with clarity and impact. Through vibrant visuals, dynamic motion, and clever storytelling, brands can distill their key selling points into concise and memorable sequences that resonate with their target audience. Furthermore, animation offers a level of versatility that traditional live-action advertising often cannot match. From traditional 2D animation to cutting-edge 3D CGI, advertisers can tailor their animation style to suit their brand identity and campaign objectives, whether it's nostalgia-inducing hand-drawn animation or sleek, futuristic visuals. Additionally, animation opens the door to imaginative collaborations and cross-disciplinary partnerships, allowing brands to work with talented animators, artists, and storytellers to create truly unique and innovative advertising campaigns. By pushing the boundaries of creativity and innovation, brands can break through the clutter and establish meaningful connections with consumers. In today's fast-paced digital landscape, where attention spans are fleeting and competition is fierce, animation offers a compelling solution for brands seeking to stand out and make an impact. By harnessing the creative power of animation in advertising, brands can captivate audiences, drive engagement, and elevate their brand presence in ways that are both memorable and effective. https://lnkd.in/eQhtVRt9
A Spotify for Meals | #Food
https://www.youtube.com/
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Content that’s as irresistible as the product itself. We know food & beverage brands don’t just need visuals—they need wow-factor content that resonates. With every frame, we create mouthwatering moments that draw in audiences and keep them coming back for more. Ready to make your brand the next social sensation? Let’s serve up something delicious. #CoolNerdsMarketing #CPGMarketing #FoodAndBeverageMarketing #CPGExperts #SocialMediaManagement #CreativeMarketing #BrandBuilding #SocialMediaStrategy #MarketingForCPG #CreativeAgency #DigitalMarketing #ProductMarketing #FoodBrands #BeverageMarketing #SocialSuccess #VisualCreatives #MarketingForFood #SnackMarketing #ContentCreation #DigitalCreatives #FoodAndDrink #MarketingThatWorks #BrandShowcase #SocialMediaExperts #MarketingWithTaste #ContentStrategy #ProductLaunch #CreativeConcepts #MarketingForBrands #SocialMediaMagic
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“What’s good?” asks Sadia – a subsidiary of Brazilian food producer BRF S.A. – in its latest campaign created in collaboration with creative lead agency IMPACT BBDO, production house Boomtown, Massive Music, and media agency OMD EMEA. What began as a campaign showing off the variety of flavours and nutritional value within Sadia's Broasted and Tempura range morphed into a campaign capturing the essence of life at home, the complexity of motherhood, and the feelings that food evokes within a household where the family comes together. Watch the campaign video and read more about how it was rolled out in the story below. #Marketing #ATLCampaign #BrandAwareness #Creativity
Sadia gets modern mums grooving in 'What's Good' campaign - Campaign Middle East
https://campaignme.com
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