Tamsyn Kent’s Post

📣 Facing an interview soon? We're BBC journalists so we know exactly how you need to prepare. Know your key message, anticipate the questions, and connect with your audience. Don't let us steer you away from your main points! #PreparationIsKey #MediaSuccess

When a media interview goes off the rails, it can be easy to blame the journalist (they misquoted me, they took me out of context, etc.). What's harder to accept is that the quality of your media coverage comes down to two things: practice and prep.

One of the first things you learn in journalism school is to be quiet. Here’s why: People hate silence, especially the subject of an interview. So they tend to keep talking, a propensity I often refer to as “diarrhea of the mouth” and that’s usually when you get your best material. This method has tripped up CEOs, military leaders, heads of government agencies, you name it. It’s in the silence that the interviewee tends to say something unplanned, something they wish they hadn’t. Last night’s “interview” with Kamala Harris on Fox News was a debate with a stand-in, not an interview. He kept talking over her and interrupting to push his own agenda, not to give her the rope to potentially trip up or even find out something new. He was the heckler at his own show. Few interviewees will face that kind of situation, thankfully. Most reporters understand you get better info when you listen, not speak. But it’s important to be ready for both situations as I cover in my media training. #mediatraining #TVinterviews #prep

4 common missteps to avoid when you are in front of the camera. In our exclusive interview, Emmy-winning journalist Kerry Barrett reveals what you can learn from politicians' #video missteps. https://ow.ly/je8a50Tof0Z #videotraining #presentationskills

PR pros know that a Google Roadmap is needed for high-quality press. But nobody hires us for what clients know. We're paid for what WE know. That's why it's important to set expectations early, often, and patiently for prospects and clients. And "patiently" might be the hardest part. #CustomerService #Sales #Experts #Media

It's important to let journalists know how to take next steps after reading your press release. ⠀ But what makes a call to action (CTA) compelling? And what should you ask journalists to do?💡 ⠀ Whether it's scheduling an interview, supplying more info, or securing coverage, a clear CTA drives action and engagement. ⠀ Get journalists interested in your story and make it easy for them to take the next step. ⠀ #PublicRelations #PRProTip #MediaRelations

In an unexpected twist, CNN's efforts to secure an interview with former First Lady Melania Trump ahead of her upcoming memoir hit a stumbling block when her publisher demanded $250,000. The network had reached out nearly two months ago and engaged in several discussions about the interview before receiving the unusual request last week. The hefty fee raised eyebrows, marking a rare instance of such a financial demand in exchange for a media interview, particularly surrounding a high-profile political figure. #MediaRelations #PublicRelations #PoliticalFigures #PublishingIndustry #HighProfileInterviews #dailydawns

🎤 Fewer reporters. Bigger platforms. Faster consequences. In today’s media environment, fewer journalists mean less room for mistakes, yet one slip-up can go viral instantly. Every word—and every pause—can spread faster than ever before, whether you're speaking on a panel, responding to a crisis, or giving an interview. So, what happens when your message takes on a life of its own? Our #MediaTraining Workshop equips you to navigate this high-stakes landscape. You’ll learn how to: ⚡ Turn tough questions into opportunities 📱 Manage the rapid-fire nature of social media while staying on message 💡 Control the narrative before it controls you Your words matter. Make sure they work for you. ➡️ Get in touch to set up your session https://bit.ly/3Ygl3l8 #Workshop #MediaRelations

This is such a good listen, covering delicate issues such as the Royal Family, and to what extend a new government should court traditionally unfavourable, partisan media. If you've not got time (I'd make time if I were you), my top three takes aways... 👉 Respond > React. Probably my favourable piece of communication advice in any context. Response to the actual crisis, don't react to the #media outcry 👉 You can navigate a crisis using soft influence as much as hard power. The former allows connections between people to flow more easily 👉 Information used to be King, now it's reputation. In a world where the flow of information was controlled & not as rapidly available being in possession of it was hugely powerful. Now, most people have access to whatever they want, the *real* power comes from managing a reputation #Communictions #PR #CrisisComms #Marketing https://lnkd.in/eKa6UDW3

Journalists: Secret Keepers or Skilled Listeners? Uncover the crucial role of journalists in today's media landscape! This video explores how journalists build trust with sources, navigate sensitive information, and become vital listeners in our society. Learn the skills that make a great reporter! #Journalism #Media #Reporters #Sources #Interviewing #Communication #Trust #Storytelling #InvestigativeJournalism #News