Tactic Lab® reposted this
// ADVERTISING // If anyone reading this is still running ad campaigns without a frequency cap, check out this study of what happens when you bombard people! - 83% of participants were convinced the repetition was intentional. - 68% blamed the brand for the repetition. - 16% drop in purchase intent for those who saw same ad 6+ times. Read the full article here: https://lnkd.in/g3dMjDsX
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8moThanks for pointer Ash. It is important - am just grateful we've got Tactic Lab® looking out for us! Appreciative of the safe hands with everything you do for us