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View profile for Ash Wallace, MBA, graphic

Strategy, Marketing, Analytics & Comms || Director at Tactic Lab

// ADVERTISING // If anyone reading this is still running ad campaigns without a frequency cap, check out this study of what happens when you bombard people! - 83% of participants were convinced the repetition was intentional. - 68% blamed the brand for the repetition. - 16% drop in purchase intent for those who saw same ad 6+ times. Read the full article here: https://lnkd.in/g3dMjDsX

Repetitive ads 'damage brand reputation and purchase intent'

Repetitive ads 'damage brand reputation and purchase intent'

searchengineland.com

Michael Tame

We help you manage risk

8mo

Thanks for pointer Ash. It is important - am just grateful we've got Tactic Lab® looking out for us! Appreciative of the safe hands with everything you do for us

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